A data profile of the people who buy, follow and care about Vegetarianism in Spain — modelled from more than twelve digital signal sources. Vegetarianism has an estimated audience of 2,185,613 people in Spain.
The average Vegetarianism fan in Spain is 42.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Vegetarian cuisine, Organic food, Cooking, with strongest over-indexing on Vegetarian cuisine (3.17× the country average).
Demographically, the Vegetarianism audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Vegetarianism fan in Spain is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Vegetarianism profile in Spain.
67.6% are female, 32.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 42.8 |
| Estimated audience size | 2,185,613 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Vegetarianism audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 6.9% |
| Italy | 5.2% |
Where the Vegetarianism audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Canary Islands | ~200K | 1.96× | |
| 02 | Catalonia | ~800K | 1.91× | |
| 03 | Balearic Islands | ~100K | 1.74× | |
| 04 | Andalusia | ~500K | 1.27× | |
| 05 | Basque Autonomous Country | ~100K | 1.22× | |
| 06 | Cantabria | ~30K | 1.09× | |
| 07 | Comunidad Valenciana | ~200K | 0.99× | |
| 08 | Galicia | ~100K | 0.99× | |
| 09 | Principality of Asturias | ~50K | 0.94× | |
| 10 | La Rioja | ~10K | 0.94× | |
| 11 | Navarre | ~20K | 0.84× | |
| 12 | Extremadura | ~40K | 0.83× | |
| 13 | Community of Madrid | ~300K | 0.79× | |
| 14 | Castile and León | ~80K | 0.79× | |
| 15 | Aragon | ~40K | 0.78× | |
| 16 | Region of Murcia | ~60K | 0.77× | |
| 17 | Castilla-La Mancha | ~60K | 0.73× |
The strongest cross-interests of the Vegetarianism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarian cuisine | Food & Beverages | 3.17× | ||
| 02 | Natural foods | Food & Beverages | 3.14× | ||
| 03 | Vegan nutrition | Health | 3.10× | ||
| 04 | Organic food | Food & Beverages | 2.59× | ||
| 05 | Organic farming | Food & Beverages | 2.38× | ||
| 06 | Cookbook | Food & Beverages | 2.14× | ||
| 07 | Weight loss (Fitness And wellness) | Health | 2.06× | ||
| 08 | Healthy diet | Health | 2.05× | ||
| 09 | Public health | Politics & Society | 2.05× | ||
| 10 | Natural skin care | Beauty & Wellness | 2.02× | ||
| 11 | Healthy habits | Health | 1.89× | ||
| 12 | Oysho | Fashion & Accessoires | 1.88× | ||
| 13 | Meat | Food & Beverages | 1.81× | ||
| 14 | Maquillaje Profesional | Beauty & Wellness | 1.81× | ||
| 15 | Deco | Home & Garden | 1.69× | ||
| 16 | Aldi | Shopping | 1.66× | ||
| 17 | Stradivarius | Shopping | 1.64× | ||
| 18 | El País (Uruguay) | News | 1.63× | ||
| 19 | Primark | Shopping | 1.54× | ||
| 20 | Cooking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.53× | |
| Pet Ownership | JOY | 1.38× | |
| Creativity | OPEN | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Risk Appetite | THRILL | 0.85× |
Vegetarianism has an estimated audience of 2,185,613 people in Spain, concentrated in Catalonia and Andalusia.
67.6% of Vegetarianism fans are female, 32.4% are male, with an average age of 42.8 years.
Vegetarianism fans show strongest brand affinity for Vegetarian cuisine (3.17×), Organic food (2.59×), and Cooking (1.53×) over the country average.
Vegetarianism fans in Spain are most concentrated in Catalonia (reach ~800K), Andalusia (reach ~500K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Vegetarianism itself, the audience over-indexes on Organic food (2.59×), Cooking (1.53×), Healthy diet (2.05×), and Meat (1.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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