A data profile of the people who buy, follow and care about Vegetarianism in United Kingdom — modelled from more than twelve digital signal sources. Vegetarianism has an estimated audience of 3,385,477 people in United Kingdom.
The average Vegetarianism fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Organic food, Veganism, Vegetarian cuisine, with strongest over-indexing on Organic food (2.32× the country average).
Demographically, the Vegetarianism audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Vegetarianism fan in United Kingdom is more female, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Organic food.
The key figures that characterise the Vegetarianism profile in United Kingdom.
69.0% are female, 31.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 42.7 |
| Estimated audience size | 3,385,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Vegetarianism audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 6.9% |
| Italy | 5.2% |
Where the Vegetarianism audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.31× | |
| 02 | Yorkshire and the Humber | ~300K | 1.24× | |
| 03 | East of England | ~400K | 1.15× | |
| 04 | North East | ~100K | 1.13× | |
| 05 | South East | ~500K | 1.08× | |
| 06 | Scotland | ~300K | 1.03× | |
| 07 | England | ~2.5M | 1.01× | |
| 08 | Northern Ireland | ~100K | 1.00× | |
| 09 | Wales | ~200K | 0.96× | |
| 10 | South West | ~200K | 0.86× | |
| 11 | East Midlands | ~200K | 0.76× | |
| 12 | North West | ~200K | 0.53× |
The strongest cross-interests of the Vegetarianism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Plant-based diet | Health | 3.53× | ||
| 02 | Vegetarian cuisine | Food & Beverages | 2.77× | ||
| 03 | Organic food | Food & Beverages | 2.32× | ||
| 04 | Home Interior Design | Home & Garden | 2.03× | ||
| 05 | Animal rights | Politics & Society | 2.03× | ||
| 06 | Self care | Health | 2.00× | ||
| 07 | Local food | Food & Beverages | 1.98× | ||
| 08 | Healthy diet | Health | 1.87× | ||
| 09 | Ocado | Shopping | 1.82× | ||
| 10 | Natural product | Food & Beverages | 1.77× | ||
| 11 | Foodie | Food & Beverages | 1.71× | ||
| 12 | Health & wellness | Health | 1.69× | ||
| 13 | Weight loss (Fitness And wellness) | Health | 1.69× | ||
| 14 | Veganism | Food & Beverages | 1.68× | ||
| 15 | Newcast | Business & Career | 1.66× | ||
| 16 | New Look | Fashion & Accessoires | 1.66× | ||
| 17 | Waterstones | Literature | 1.65× | ||
| 18 | Vegetable | Food & Beverages | 1.58× | ||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Waitrose | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.45× | |
| Sustainability | BALANCE | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Risk Appetite | THRILL | 0.87× |
Vegetarianism has an estimated audience of 3,385,477 people in United Kingdom, concentrated in England and South East.
69.0% of Vegetarianism fans are female, 31.0% are male, with an average age of 42.7 years.
Vegetarianism fans show strongest brand affinity for Organic food (2.32×), Veganism (1.68×), and Vegetarian cuisine (2.77×) over the country average.
Vegetarianism fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Vegetarianism itself, the audience over-indexes on Veganism (1.68×), Vegetarian cuisine (2.77×), Health & wellness (1.69×), and Self care (2×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Vegetarianism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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