A data profile of the people who buy, follow and care about Rasmus Højlund in Denmark — modelled from more than twelve digital signal sources. Rasmus Højlund has an estimated audience of 970,426 people in Denmark.
Rasmus Højlund has an estimated audience of 970,426 people in Denmark. 29.3% are female, 70.7% are male, average age 36.6. Top brand affinities: Brøndby IF, FC Midtjylland, FIFA World Cup, Danish Superliga, BT Sport.
Top brand affinities include Brøndby IF, FC Midtjylland, FIFA World Cup, with strongest over-indexing on Brøndby IF (3.73× the country average).
Demographically, the Rasmus Højlund audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Rasmus Højlund fan in Denmark is more male, around 36.6 years old, with strong Risk Appetite tendencies and a notable affinity for Brøndby IF.
The key figures that characterise the Rasmus Højlund profile in Denmark.
29.3% are female, 70.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 36.6 |
| Estimated audience size | 970,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 15% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Rasmus Højlund audience comes from Denmark.
| Country | Share |
|---|---|
| Italy | 16.7% |
| United Kingdom | 16.5% |
| Denmark | 15.9% |
The strongest cross-interests of the Rasmus Højlund audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FC Midtjylland | Sports | 4.10× | ||
| 02 | Brøndby IF | Sports | 3.73× | ||
| 03 | F.C. Copenhagen | Sports | 3.67× | ||
| 04 | FC Bayern Munich | Sports | 3.58× | ||
| 05 | Danish Superliga | Sports | 3.38× | ||
| 06 | Manchester City F.C. | Sports | 3.30× | ||
| 07 | Arsenal F.C. | Sports | 3.23× | ||
| 08 | Juventus F.C. | Sports | 3.22× | ||
| 09 | BT Sport | Sports | 2.98× | ||
| 10 | Bundesliga | Sports | 2.71× | ||
| 11 | UEFA Europa League | Sports | 2.67× | ||
| 12 | FC Barcelona | Sports | 2.48× | ||
| 13 | Liverpool F.C. | Sports | 2.39× | ||
| 14 | Real Madrid C.F. | Sports | 2.35× | ||
| 15 | FIFA World Cup | Sports | 2.11× | ||
| 16 | UEFA Champions League | Sports | 2.04× | ||
| 17 | Premier League | Sports | 1.90× | ||
| 18 | Manchester United F.C. | Sports | 1.77× | ||
| 19 | Drop shipping | Shopping | 1.74× | ||
| 20 | Online games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.24× | |
| Spirituality | BALANCE | 1.13× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Creativity | OPEN | 0.64× | |
| Price Sensitivity | PREMIUM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Rasmus Højlund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.