A data profile of the people who buy, follow and care about Superligaen in Denmark — modelled from more than twelve digital signal sources. Superligaen has an estimated audience of 1,234,165 people in Denmark.
Superligaen has an estimated audience of 1,234,165 people in Denmark. 28.1% are female, 71.9% are male, average age 37.9. Top brand affinities: Brøndby IF, FIFA World Cup, FC Midtjylland, F.C. Copenhagen, BT Sport.
Top brand affinities include Brøndby IF, FIFA World Cup, FC Midtjylland, with strongest over-indexing on Brøndby IF (4.48× the country average).
Demographically, the Superligaen audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.
The typical Superligaen fan in Denmark is more male, around 37.9 years old, with strong Risk Appetite tendencies and a notable affinity for Brøndby IF.
The key figures that characterise the Superligaen profile in Denmark.
28.1% are female, 71.9% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 37.9 |
| Estimated audience size | 1,234,165 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Superligaen audience comes from Denmark.
| Country | Share |
|---|---|
| Denmark | 50.4% |
| Romania | 26.4% |
| Serbia | 3.4% |
The strongest cross-interests of the Superligaen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.81× | ||
| 02 | Brøndby IF | Sports | 4.48× | ||
| 03 | Ligue 1 | Sports | 4.43× | ||
| 04 | F.C. Copenhagen | Sports | 4.38× | ||
| 05 | FC Bayern Munich | Sports | 4.25× | ||
| 06 | Paris Saint-Germain | Sports | 3.72× | ||
| 07 | FC Midtjylland | Sports | 3.54× | ||
| 08 | BT Sport | Sports | 3.04× | ||
| 09 | Arsenal F.C. | Sports | 2.89× | ||
| 10 | UEFA Europa League | Sports | 2.54× | ||
| 11 | Manchester City F.C. | Sports | 2.54× | ||
| 12 | Manchester United F.C. | Sports | 2.43× | ||
| 13 | Danish Superliga | Sports | 2.38× | ||
| 14 | FIFA World Cup | Sports | 2.27× | ||
| 15 | UEFA Champions League | Sports | 1.95× | ||
| 16 | Premier League | Sports | 1.89× | ||
| 17 | FC Barcelona | Sports | 1.89× | ||
| 18 | Real Madrid C.F. | Sports | 1.80× | ||
| 19 | Ice Hockey World Championships | Sports | 1.75× | ||
| 20 | Drop shipping | Shopping | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.22× | |
| Spirituality | BALANCE | 1.15× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Creativity | OPEN | 0.64× | |
| DIY Mentality | THRILL | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Superligaen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.