A data profile of the people who buy, follow and care about East Coast hip hop in United Kingdom — modelled from more than twelve digital signal sources. East Coast hip hop has an estimated audience of 3,673,742 people in United Kingdom.
The average East Coast hip hop fan in United Kingdom is 29.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Livemusic, Do it yourself (DIY), Sex and the City, with strongest over-indexing on Livemusic (3.42× the country average).
Demographically, the East Coast hip hop audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical East Coast hip hop fan in United Kingdom is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Livemusic.
The key figures that characterise the East Coast hip hop profile in United Kingdom.
41.1% are female, 58.9% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 29.7 |
| Estimated audience size | 3,673,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 31% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 4% |
of the worldwide East Coast hip hop audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 8.7% |
| China | 8.5% |
Where the East Coast hip hop audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.21× | |
| 02 | North East | ~200K | 1.14× | |
| 03 | Yorkshire and the Humber | ~300K | 1.13× | |
| 04 | West Midlands | ~200K | 1.12× | |
| 05 | South West | ~300K | 1.01× | |
| 06 | Scotland | ~300K | 0.99× | |
| 07 | Wales | ~200K | 0.98× | |
| 08 | Northern Ireland | ~100K | 0.98× | |
| 09 | East Midlands | ~200K | 0.96× | |
| 10 | South East | ~500K | 0.94× | |
| 11 | East of England | ~300K | 0.94× | |
| 12 | North West | ~300K | 0.87× |
The strongest cross-interests of the East Coast hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Caixa Econômica Federal | Business & Career | 4.59× | ||
| 02 | Zootopia | Movies & TV | 4.59× | ||
| 03 | La Roche-Posay | Beauty & Wellness | 3.94× | ||
| 04 | Job fair | Business & Career | 3.56× | ||
| 05 | Livemusic | Music & Radio | 3.42× | ||
| 06 | Sex and the City | Movies & TV | 3.19× | ||
| 07 | Child development | Business & Career | 2.80× | ||
| 08 | Robert Redford | Movies & TV | 2.57× | ||
| 09 | Ariana Grande | Music & Radio | 2.54× | ||
| 10 | Property finder | Home & Garden | 2.19× | ||
| 11 | Philanthropy | Arts & Culture | 2.03× | ||
| 12 | Chelsea F.C. | Sports | 1.99× | ||
| 13 | Summer vacation | Travel & Leisure | 1.90× | ||
| 14 | New Look | Fashion & Accessoires | 1.72× | ||
| 15 | Nike | Fashion & Accessoires | 1.65× | ||
| 16 | Mobile game | Games | 1.63× | ||
| 17 | Dunelm | Home & Garden | 1.58× | ||
| 18 | Indeed.com | Business & Career | 1.58× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 20 | Superman | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Community Orientation | OPEN | 1.60× | |
| Career Orientation | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.79× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.88× |
East Coast hip hop has an estimated audience of 3,673,742 people in United Kingdom, concentrated in England and South East.
41.1% of East Coast hip hop fans are female, 58.9% are male, with an average age of 29.7 years.
East Coast hip hop fans show strongest brand affinity for Livemusic (3.42×), Do it yourself (DIY) (1.53×), and Sex and the City (3.19×) over the country average.
East Coast hip hop fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond East Coast hip hop itself, the audience over-indexes on Do it yourself (DIY) (1.53×), Sex and the City (3.19×), Superman (1.51×), and Property finder (2.19×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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