A data profile of the people who buy, follow and care about East Coast hip hop in Italy — modelled from more than twelve digital signal sources. East Coast hip hop has an estimated audience of 4,053,280 people in Italy.
The average East Coast hip hop fan in Italy is 27.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, Mobile game, Sneaker collecting, with strongest over-indexing on FIFA World Cup (1.67× the country average).
Demographically, the East Coast hip hop audience skews more male with an average age of 27.5, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical East Coast hip hop fan in Italy is more male, around 27.5 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the East Coast hip hop profile in Italy.
39.2% are female, 60.8% are male, average age 27.5.
| Metric | Value |
|---|---|
| Female | 39.2% |
| Male | 60.8% |
| Average age | 27.5 |
| Estimated audience size | 4,053,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 25% | |
| 30-39 | 12% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide East Coast hip hop audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 8.7% |
| China | 8.5% |
Where the East Coast hip hop audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aosta Valley | ~10K | 1.17× | |
| 02 | Lombardy | ~800K | 1.11× | |
| 03 | Molise | ~20K | 1.11× | |
| 04 | Campania | ~500K | 1.02× | |
| 05 | Puglia | ~300K | 1.02× | |
| 06 | Sardinia | ~100K | 1.02× | |
| 07 | Basilicata | ~40K | 1.01× | |
| 08 | Emilia-Romagna | ~300K | 1.00× | |
| 09 | Lazio | ~500K | 0.98× | |
| 10 | Abruzzo | ~90K | 0.96× | |
| 11 | Umbria | ~60K | 0.96× | |
| 12 | Veneto | ~300K | 0.95× | |
| 13 | Marche | ~100K | 0.95× | |
| 14 | Friuli-Venezia Giulia | ~70K | 0.95× | |
| 15 | Calabria | ~100K | 0.94× | |
| 16 | Trentino-Alto Adige/Südtirol | ~70K | 0.94× | |
| 17 | Sicilia | ~300K | 0.93× | |
| 18 | Liguria | ~100K | 0.93× | |
| 19 | Piedmont | ~300K | 0.91× | |
| 20 | Tuscany | ~200K | 0.90× |
The strongest cross-interests of the East Coast hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 3.23× | ||
| 02 | DAZN | Movies & TV | 3.23× | ||
| 03 | Brazil national football team | Sports | 3.23× | ||
| 04 | NBA playoffs | Sports | 3.23× | ||
| 05 | Milan Fashion Week | Fashion & Accessoires | 3.22× | ||
| 06 | Draught beer | Food & Beverages | 3.13× | ||
| 07 | Emotional intelligence | Health | 2.67× | ||
| 08 | Novak Djokovic | Sports | 2.48× | ||
| 09 | Mobile game | Games | 2.16× | ||
| 10 | Nightlife | Arts & Culture | 2.01× | ||
| 11 | Summer vacation | Travel & Leisure | 1.96× | ||
| 12 | Nike | Fashion & Accessoires | 1.92× | ||
| 13 | Batman | Movies & TV | 1.90× | ||
| 14 | Modern art | Arts & Culture | 1.74× | ||
| 15 | Trenitalia | Cars & Mobility | 1.72× | ||
| 16 | UniEuro | Shopping | 1.69× | ||
| 17 | FIFA World Cup | Sports | 1.67× | ||
| 18 | Primark | Shopping | 1.64× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.63× | ||
| 20 | Haute couture | Fashion & Accessoires | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.50× | |
| Urban Lifestyle | OPEN | 1.28× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Family Orientation | CONSERVATISM | 0.72× | |
| Quality Awareness | PREMIUM | 0.74× |
East Coast hip hop has an estimated audience of 4,053,280 people in Italy, concentrated in Lombardy and Lazio.
39.2% of East Coast hip hop fans are female, 60.8% are male, with an average age of 27.5 years.
East Coast hip hop fans show strongest brand affinity for FIFA World Cup (1.67×), Mobile game (2.16×), and Sneaker collecting (3.23×) over the country average.
East Coast hip hop fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond East Coast hip hop itself, the audience over-indexes on Mobile game (2.16×), Sneaker collecting (3.23×), Do it yourself (DIY) (1.63×), and DAZN (3.23×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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