A data profile of the people who buy, follow and care about East Coast hip hop in Brazil — modelled from more than twelve digital signal sources. East Coast hip hop has an estimated audience of 5,480,738 people in Brazil.
East Coast hip hop has an estimated audience of 5,480,738 people in Brazil. 48.1% are female, 51.9% are male, average age 28.6. Top brand affinities: Instagram, Rock music, Pop music, Country music, Soul music.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (2.55× the country average).
Demographically, the East Coast hip hop audience skews balanced with an average age of 28.6, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.
The typical East Coast hip hop fan in Brazil is balanced, around 28.6 years old, with strong Social Media Usage tendencies and a notable affinity for Instagram.
The key figures that characterise the East Coast hip hop profile in Brazil.
48.1% are female, 51.9% are male, average age 28.6.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 28.6 |
| Estimated audience size | 5,480,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 26% | |
| 30-39 | 13% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide East Coast hip hop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 8.7% |
| China | 8.5% |
The strongest cross-interests of the East Coast hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pop music | Music & Radio | 2.82× | ||
| 02 | Rock music | Music & Radio | 2.68× | ||
| 03 | Internet & Social Media | 2.55× | |||
| 04 | Soul music | Music & Radio | 2.55× | ||
| 05 | Country music | Music & Radio | 2.42× | ||
| 06 | Jazz music | Music & Radio | 2.42× | ||
| 07 | Action movies | Movies & TV | 2.15× | ||
| 08 | Basketball | Sports | 2.01× | ||
| 09 | Heavy metal music | Music & Radio | 2.01× | ||
| 10 | Shopping malls | Shopping | 1.88× | ||
| 11 | Medicine | Business & Career | 1.88× | ||
| 12 | Spotify | Internet & Social Media | 1.88× | ||
| 13 | Animated movies | Movies & TV | 1.88× | ||
| 14 | TV reality shows | Movies & TV | 1.74× | ||
| 15 | Internet meme | Internet & Social Media | 1.74× | ||
| 16 | Reggae | Music & Radio | 1.74× | ||
| 17 | Classical music | Music & Radio | 1.61× | ||
| 18 | Anime movies | Movies & TV | 1.61× | ||
| 19 | Taylor Swift | Music & Radio | 1.53× | ||
| 20 | Tom Cruise | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.49× | |
| Early Adopter Mentality | POWER | 1.41× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.58× | |
| Indulgence | JOY | 0.69× | |
| DIY Mentality | THRILL | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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