A data profile of the people who buy, follow and care about East Coast hip hop in Spain — modelled from more than twelve digital signal sources. East Coast hip hop has an estimated audience of 2,643,134 people in Spain.
East Coast hip hop has an estimated audience of 2,643,134 people in Spain. 42.7% are female, 57.3% are male, average age 31.8. Top brand affinities: Harry Potter, Reggaeton, Local food, Superman, Nike.
Top brand affinities include Harry Potter, Reggaeton, Local food, with strongest over-indexing on Harry Potter (1.6× the country average).
Demographically, the East Coast hip hop audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical East Coast hip hop fan in Spain is more male, around 31.8 years old, with strong Risk Appetite tendencies and a notable affinity for Harry Potter.
The key figures that characterise the East Coast hip hop profile in Spain.
42.7% are female, 57.3% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 31.8 |
| Estimated audience size | 2,643,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 6% |
of the worldwide East Coast hip hop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 8.7% |
| China | 8.5% |
The strongest cross-interests of the East Coast hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bundesliga | Sports | 2.44× | ||
| 02 | Taylor Swift | Music & Radio | 2.09× | ||
| 03 | Local food | Food & Beverages | 2.06× | ||
| 04 | League of Legends | Games | 2.03× | ||
| 05 | Alpine skiing | Sports | 1.90× | ||
| 06 | Reggaeton | Music & Radio | 1.81× | ||
| 07 | Manchester City F.C. | Sports | 1.80× | ||
| 08 | Internet celebrity | Internet & Social Media | 1.77× | ||
| 09 | Batman | Movies & TV | 1.75× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 1.71× | ||
| 11 | Podcast | Music & Radio | 1.70× | ||
| 12 | Chelsea F.C. | Sports | 1.70× | ||
| 13 | Premier League | Sports | 1.68× | ||
| 14 | Activism | Politics & Society | 1.66× | ||
| 15 | Superman | Movies & TV | 1.65× | ||
| 16 | Nike | Fashion & Accessoires | 1.64× | ||
| 17 | Harry Potter | Movies & TV | 1.60× | ||
| 18 | UEFA Europa League | Sports | 1.56× | ||
| 19 | Manchester United F.C. | Sports | 1.55× | ||
| 20 | Digital photography | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.59× | |
| Early Adopter Mentality | POWER | 1.53× | |
| Community Orientation | OPEN | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Need for Security | CONSERVATISM | 0.50× | |
| Quality Awareness | PREMIUM | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for East Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.