A data profile of the people who buy, follow and care about Gucci in Spain — modelled from more than twelve digital signal sources. Gucci has an estimated audience of 3,713,616 people in Spain.
The average Gucci fan in Spain is 42.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Louis Vuitton, Balenciaga, Fashion design, with strongest over-indexing on Louis Vuitton (2.62× the country average).
Demographically, the Gucci audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Gucci fan in Spain is more female, around 42.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Louis Vuitton.
The key figures that characterise the Gucci profile in Spain.
70.7% are female, 29.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 42.5 |
| Estimated audience size | 3,713,616 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 26% |
of the worldwide Gucci audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.9% |
| Japan | 11.9% |
| China | 11.3% |
Where the Gucci audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.68× | |
| 02 | Catalonia | ~1M | 1.67× | |
| 03 | Balearic Islands | ~100K | 1.43× | |
| 04 | Andalusia | ~900K | 1.17× | |
| 05 | Comunidad Valenciana | ~500K | 1.14× | |
| 06 | Canary Islands | ~200K | 1.00× | |
| 07 | Galicia | ~200K | 0.97× | |
| 08 | Region of Murcia | ~100K | 0.97× | |
| 09 | Castilla-La Mancha | ~100K | 0.87× | |
| 10 | Basque Autonomous Country | ~100K | 0.87× | |
| 11 | Cantabria | ~40K | 0.84× | |
| 12 | Castile and León | ~100K | 0.82× | |
| 13 | Aragon | ~80K | 0.82× | |
| 14 | Principality of Asturias | ~70K | 0.82× | |
| 15 | La Rioja | ~20K | 0.75× | |
| 16 | Extremadura | ~60K | 0.72× | |
| 17 | Navarre | ~30K | 0.70× |
The strongest cross-interests of the Gucci audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Yves Saint Laurent | Fashion & Accessoires | 3.42× | ||
| 02 | Balenciaga | Fashion & Accessoires | 3.33× | ||
| 03 | Fendi | Fashion & Accessoires | 3.33× | ||
| 04 | Burberry | Fashion & Accessoires | 3.09× | ||
| 05 | Hermès | Fashion & Accessoires | 3.04× | ||
| 06 | Prada | Fashion & Accessoires | 2.63× | ||
| 07 | Louis Vuitton | Fashion & Accessoires | 2.62× | ||
| 08 | Chanel | Fashion & Accessoires | 2.27× | ||
| 09 | Adolfo Domínguez | Fashion & Accessoires | 2.21× | ||
| 10 | Haute couture | Fashion & Accessoires | 2.03× | ||
| 11 | Cortefiel | Fashion & Accessoires | 2.03× | ||
| 12 | Sephora | Shopping | 1.98× | ||
| 13 | Parfois (fashion accessories) | Fashion & Accessoires | 1.82× | ||
| 14 | Real Oviedo | Sports | 1.82× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 1.79× | ||
| 16 | Streetwear | Fashion & Accessoires | 1.78× | ||
| 17 | Stradivarius | Shopping | 1.74× | ||
| 18 | Skin care | Beauty & Wellness | 1.64× | ||
| 19 | H&M | Shopping | 1.62× | ||
| 20 | Fashion design | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Design Affinity | PREMIUM | 1.31× | |
| Creativity | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.51× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Convenience Orientation | PREMIUM | 0.78× |
Gucci's target market in Spain covers an estimated 3,713,616 people, concentrated in Catalonia and Community of Madrid.
70.7% of the Gucci audience are female, 29.3% are male, with an average age of 42.5 years.
Gucci fans show strongest brand affinity for Louis Vuitton (2.62×), Balenciaga (3.33×), and Fashion design (1.53×) over the country average.
Gucci fans in Spain are most concentrated in Catalonia (reach ~1M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gucci itself, the audience over-indexes on Balenciaga (3.33×), Fashion design (1.53×), Stradivarius (1.74×), and Yves Saint Laurent (3.42×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gucci. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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