Jerkin' Audience in Germany
Jerkin' has an estimated audience of 3,781,262 people in Germany. 38.8% are female, 61.2% are male, average age 27.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Commercial mortgage, Hypertext, Cachorro, Graham Greene (actor).
The average Jerkin' fan in Germany is 27.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Commercial mortgage, Hypertext, with strongest over-indexing on Dog breed (1.78× the country average). Demographically, the Jerkin' audience skews more male with an average age of 27.8, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Jerkin' fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 27.8 |
| Estimated audience size | 3,781,262 |
Audience persona
The typical Jerkin' fan in Germany is more male, around 27.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 988,818 | 1.2× |
| Bayern | 552,383 | 0.91× |
| Baden-Württemberg | 437,265 | 0.85× |
| Niedersachsen | 427,899 | 1.17× |
| Hessen | 341,305 | 1.18× |
| Berlin | 227,440 | 1.35× |
| Schleswig-Holstein | 172,096 | 1.27× |
| Rheinland-Pfalz | 167,602 | 0.88× |
| Sachsen | 146,372 | 0.79× |
| Hamburg | 137,661 | 1.61× |
| Brandenburg | 103,880 | 0.89× |
| Sachsen-Anhalt | 62,784 | 0.64× |
| Thüringen | 61,918 | 0.64× |
| Mecklenburg-Vorpommern | 54,513 | 0.76× |
| Bremen | 37,129 | 1.15× |
| Saarland | 33,834 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.78× | Pets & Animals |
| Commercial mortgage | 2.57× | Business & Career |
| Hypertext | 1.8× | Technology & Electronics |
| Cachorro | 1.68× | Pets & Animals |
| Graham Greene (actor) | 1.87× | |
| Graham Greene | 1.64× | Literature |
| MS Mode | 2.49× | Fashion & Accessoires |
| Catania | 2.59× | Travel & Leisure |
| McGregor, Iowa | 2.37× | Shopping |
| Divergent series | 5.54× | Movies & TV |
| Building-integrated photovoltaics | 2.59× | Home & Garden |
| British Grand Prix | 2.86× | Sports |
| World Extreme Cagefighting | 2.01× | Sports |
| Lapierre Bikes | 2.95× | Sports |
| Italo dance | 4.59× | Music & Radio |
| John Frusciante | 2.03× | Music & Radio |
| Assassin's Creed: Revelations | 1.59× | Games |
| Thom Browne | 1.82× | Fashion & Accessoires |
| Leibniz-Keks | 1.82× | Food & Beverages |
| Leprechaun | 1.66× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.61 |
| Career Orientation | POWER | 1.57 |
| Mindfulness | BALANCE | 1.49 |
| Risk Appetite | THRILL | 1.43 |
| Sustainability | BALANCE | 1.38 |
| Social Media Usage | JOY | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.6% |
| Japan | 13.4% |
| Brazil | 6.7% |
See Jerkin' audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Jerkin' have in Germany?
Jerkin' has an estimated audience of 3,781,262 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jerkin' fans?
38.8% of Jerkin' fans are female, 61.2% are male, with an average age of 27.8 years.
Which brands do Jerkin' fans like most?
Jerkin' fans show strongest brand affinity for Dog breed (1.78×), Commercial mortgage (2.57×), and Hypertext (1.8×) over the country average.
Where do Jerkin' fans live in Germany?
Jerkin' fans in Germany are most concentrated in Nordrhein-Westfalen (reach 988,818), Bayern (reach 552,383), and Baden-Württemberg (reach 437,265). These three regions account for the largest share of the active audience.
What other brands do Jerkin' fans also like?
Beyond Jerkin' itself, the audience over-indexes on Commercial mortgage (2.57×), Hypertext (1.8×), Cachorro (1.68×), and Graham Greene (actor) (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.