A data profile of the people who buy, follow and care about Jerkin' in Italy — modelled from more than twelve digital signal sources. Jerkin' has an estimated audience of 3,505,083 people in Italy.
The average Jerkin' fan in Italy is 27.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Mobile game, AC Milan, Sneaker collecting, with strongest over-indexing on Mobile game (2.95× the country average).
Demographically, the Jerkin' audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Jerkin' fan in Italy is more male, around 27.3 years old, with strong Risk Appetite tendencies and a notable affinity for Mobile game.
The key figures that characterise the Jerkin' profile in Italy.
37.0% are female, 63.0% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 37.0% |
| Male | 63.0% |
| Average age | 27.3 |
| Estimated audience size | 3,505,083 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 52% | |
| 20-29 | 27% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 3% |
of the worldwide Jerkin' audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.6% |
| Japan | 13.4% |
| Brazil | 6.7% |
Where the Jerkin' audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.39× | |
| 02 | Trentino-Alto Adige/Südtirol | ~80K | 1.28× | |
| 03 | Lazio | ~500K | 1.20× | |
| 04 | Veneto | ~300K | 1.15× | |
| 05 | Emilia-Romagna | ~300K | 1.13× | |
| 06 | Tuscany | ~300K | 1.12× | |
| 07 | Piedmont | ~300K | 1.04× | |
| 08 | Friuli-Venezia Giulia | ~70K | 1.03× | |
| 09 | Sicilia | ~300K | 0.99× | |
| 10 | Aosta Valley | ~9K | 0.99× | |
| 11 | Liguria | ~100K | 0.97× | |
| 12 | Marche | ~80K | 0.97× | |
| 13 | Calabria | ~100K | 0.96× | |
| 14 | Molise | ~20K | 0.96× | |
| 15 | Sardinia | ~90K | 0.95× | |
| 16 | Basilicata | ~30K | 0.94× | |
| 17 | Puglia | ~200K | 0.93× | |
| 18 | Abruzzo | ~70K | 0.93× | |
| 19 | Umbria | ~50K | 0.93× | |
| 20 | Campania | ~400K | 0.90× |
The strongest cross-interests of the Jerkin' audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 3.33× | ||
| 02 | Draught beer | Food & Beverages | 3.33× | ||
| 03 | Call of Duty | Games | 3.33× | ||
| 04 | Steam | Games | 3.31× | ||
| 05 | Mobile game | Games | 2.95× | ||
| 06 | Manchester City F.C. | Sports | 2.60× | ||
| 07 | Robert Redford | Movies & TV | 2.51× | ||
| 08 | Ligue 1 | Sports | 2.47× | ||
| 09 | Arsenal F.C. | Sports | 2.44× | ||
| 10 | Streetwear | Fashion & Accessoires | 2.25× | ||
| 11 | Twitch | Games | 2.13× | ||
| 12 | Activism | Politics & Society | 1.95× | ||
| 13 | Nike | Fashion & Accessoires | 1.90× | ||
| 14 | Modern art | Arts & Culture | 1.85× | ||
| 15 | Online games | Games | 1.85× | ||
| 16 | AC Milan | Sports | 1.76× | ||
| 17 | UniEuro | Shopping | 1.72× | ||
| 18 | Harry Potter | Movies & TV | 1.57× | ||
| 19 | Trenitalia | Cars & Mobility | 1.56× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.42× | |
| Early Adopter Mentality | POWER | 1.34× | |
| Mindfulness | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.45× | |
| Tradition | CONSERVATISM | 0.67× | |
| Spirituality | BALANCE | 0.72× |
Jerkin' has an estimated audience of 3,505,083 people in Italy, concentrated in Lombardy and Lazio.
37.0% of Jerkin' fans are female, 63.0% are male, with an average age of 27.3 years.
Jerkin' fans show strongest brand affinity for Mobile game (2.95×), AC Milan (1.76×), and Sneaker collecting (3.33×) over the country average.
Jerkin' fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Jerkin' itself, the audience over-indexes on AC Milan (1.76×), Sneaker collecting (3.33×), Streetwear (2.25×), and UniEuro (1.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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