Rascasse Audience Intelligence

Jerkin' Audience in Brazil

A data profile of the people who buy, follow and care about Jerkin' in Brazil — modelled from more than twelve digital signal sources. Jerkin' has an estimated audience of 5,581,755 people in Brazil.

Jerkin' has an estimated audience of 5,581,755 people in Brazil. 48.4% are female, 51.6% are male, average age 29.1. Top brand affinities: Rock music, Country music, Medicine, Shopping malls, Jazz music.

Top brand affinities include Rock music, Country music, Medicine, with strongest over-indexing on Rock music (1.95× the country average).

Demographically, the Jerkin' audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Community Orientation, Mindfulness.

The typical Jerkin' fan in Brazil is balanced, around 29.1 years old, with strong Community Orientation tendencies and a notable affinity for Rock music.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jerkin' profile in Brazil.

Audience size
5.6M
in Brazil
Gender
48.4%
51.6% male
Age
29.1
average years
Country rank
#1177
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jerkin' fans

48.4% are female, 51.6% are male, average age 29.1.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Jerkin' audience in Brazil
MetricValue
Female48.4%
Male51.6%
Average age29.1
Estimated audience size5,581,755
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Jerkin' audience in Brazil
Age bracketShare%
16-1945%
20-2927%
30-3914%
40-498%
50+5%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Jerkin' audience comes from Brazil.

Worldwide audience distribution share by country for Jerkin'
CountryShare
United States32.6%
Japan13.4%
Brazil6.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jerkin' audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jerkin' audience
#·InterestCategoryAffinity×
01Rock musicMusic & Radio1.95×
02The Big Bang TheoryMovies & TV1.95×
03Megan FoxMovies & TV1.95×
04Rede RecordMovies & TV1.95×
05Country musicMusic & Radio1.85×
06MedicineBusiness & Career1.84×
07Jazz musicMusic & Radio1.75×
08Soul musicMusic & Radio1.75×
09Lojas RennerFashion & Accessoires1.75×
10Shopping mallsShopping1.73×
11Millie Bobby BrownMovies & TV1.66×
12CrunchyrollGames1.64×
13Digital photographyBusiness & Career1.60×
14NightlifeArts & Culture1.56×
15Heavy metal musicMusic & Radio1.54×
16One PieceMovies & TV1.54×
17BTSMusic & Radio1.53×
18Stranger ThingsMovies & TV1.52×
19BundesligaSports1.51×
20Associação Chapecoense de FutebolSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jerkin' audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jerkin' audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.43×
MindfulnessBALANCE1.32×
Price SensitivityPREMIUM1.25×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jerkin' audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.47×
SpiritualityBALANCE0.71×
DIY MentalityTHRILL0.75×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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