Rascasse Audience Intelligence

Jerkin' Audience in France

A data profile of the people who buy, follow and care about Jerkin' in France — modelled from more than twelve digital signal sources. Jerkin' has an estimated audience of 3,670,633 people in France.

The average Jerkin' fan in France is 29.2 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.

Top brand affinities include Foot Mercato, Michael Jackson, FC Bayern Munich, with strongest over-indexing on Foot Mercato (2.41× the country average).

Demographically, the Jerkin' audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Jerkin' fan in France is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Foot Mercato.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jerkin' profile in France.

Audience size
3.7M
in France
Gender
38.5%
61.5% male
Age
29.2
average years
Country rank
#1108
Topic in France
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jerkin' fans

38.5% are female, 61.5% are male, average age 29.2.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Jerkin' audience in France
MetricValue
Female38.5%
Male61.5%
Average age29.2
Estimated audience size3,670,633
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Jerkin' audience in France
Age bracketShare%
16-1944%
20-2928%
30-3914%
40-498%
50+6%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Jerkin' audience comes from France.

Worldwide audience distribution share by country for Jerkin'
CountryShare
United States32.6%
Japan13.4%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jerkin' audience in France is strongest.

Fig. 05

Top regions by affinity

Jerkin' fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~800K1.28×
02Grand Est~400K1.26×
03Hauts-de-France~400K1.11×
04Auvergne-Rhône-Alpes~400K1.02×
05Nouvelle-Aquitaine~300K1.01×
06Centre-Val de Loire~100K0.99×
07Occitanie~300K0.98×
08Provence-Alpes-Côte d'Azur~300K0.98×
09Bourgogne-Franche-Comté~100K0.98×
10Pays de la Loire~200K0.96×
11Brittany~200K0.96×
12Corsica~20K0.92×
13Normandy~200K0.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jerkin' audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jerkin' audience
#·InterestCategoryAffinity×
01FC Bayern MunichSports2.65×
02Stand-up comedyMovies & TV2.65×
03Epic GamesGames2.65×
04ReggaetonMusic & Radio2.65×
05Jim CarreyMovies & TV2.65×
06Hair dryerBeauty & Wellness2.65×
07TinderInternet & Social Media2.62×
08ActivismPolitics & Society2.50×
09Celio (retailer)Fashion & Accessoires2.45×
10Foot MercatoSports2.41×
11WinamaxGames2.34×
12Michael JacksonMusic & Radio2.10×
13Maisons du MondeHome & Garden1.93×
14Take-outFood & Beverages1.90×
15Game of ThronesMovies & TV1.74×
16Basic FitSports1.59×
17UEFA Champions LeagueSports1.56×
18SnapchatInternet & Social Media1.56×
19NikeFashion & Accessoires1.52×
20French hip hopMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jerkin' audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Jerkin' audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.36×
Risk AppetiteTHRILL1.50×
Career OrientationPOWER1.47×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Jerkin' audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Pet OwnershipJOY0.76×
Quality AwarenessPREMIUM0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Jerkin' have in France?

Jerkin' has an estimated audience of 3,670,633 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Jerkin' fans?

38.5% of Jerkin' fans are female, 61.5% are male, with an average age of 29.2 years.

03

Which brands do Jerkin' fans like most?

Jerkin' fans show strongest brand affinity for Foot Mercato (2.41×), Michael Jackson (2.1×), and FC Bayern Munich (2.65×) over the country average.

04

Where do Jerkin' fans live in France?

Jerkin' fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~400K), and Grand Est (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Jerkin' fans also like?

Beyond Jerkin' itself, the audience over-indexes on Michael Jackson (2.1×), FC Bayern Munich (2.65×), UEFA Champions League (1.56×), and Stand-up comedy (2.65×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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