A data profile of the people who buy, follow and care about Jerkin' in United Kingdom — modelled from more than twelve digital signal sources. Jerkin' has an estimated audience of 3,111,494 people in United Kingdom.
The average Jerkin' fan in United Kingdom is 29.9 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Livemusic, TikTok, Manchester United F.C., with strongest over-indexing on Livemusic (4.2× the country average).
Demographically, the Jerkin' audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Jerkin' fan in United Kingdom is more male, around 29.9 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.
The key figures that characterise the Jerkin' profile in United Kingdom.
40.9% are female, 59.1% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 40.9% |
| Male | 59.1% |
| Average age | 29.9 |
| Estimated audience size | 3,111,494 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 32% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Jerkin' audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.6% |
| Japan | 13.4% |
| Brazil | 6.7% |
Where the Jerkin' audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~500K | 1.21× | |
| 02 | Yorkshire and the Humber | ~300K | 1.20× | |
| 03 | West Midlands | ~200K | 1.13× | |
| 04 | North East | ~100K | 1.04× | |
| 05 | South West | ~300K | 1.02× | |
| 06 | East of England | ~300K | 0.95× | |
| 07 | East Midlands | ~200K | 0.90× | |
| 08 | North West | ~200K | 0.75× |
The strongest cross-interests of the Jerkin' audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Livemusic | Music & Radio | 4.20× | ||
| 02 | Underground hip hop | Music & Radio | 4.20× | ||
| 03 | Sneaker collecting | Fashion & Accessoires | 4.02× | ||
| 04 | Ariana Grande | Music & Radio | 3.95× | ||
| 05 | Robert Redford | Movies & TV | 3.78× | ||
| 06 | Skechers | Fashion & Accessoires | 3.09× | ||
| 07 | Dancehalls | Music & Radio | 2.98× | ||
| 08 | Chelsea F.C. | Sports | 2.61× | ||
| 09 | Activism | Politics & Society | 2.33× | ||
| 10 | Streetwear | Fashion & Accessoires | 2.30× | ||
| 11 | Mobile game | Games | 2.27× | ||
| 12 | TikTok | Internet & Social Media | 1.86× | ||
| 13 | Radio | Technology & Electronics | 1.76× | ||
| 14 | Sports Direct | Fashion & Accessoires | 1.75× | ||
| 15 | Manchester City F.C. | Sports | 1.71× | ||
| 16 | New York City | Travel & Leisure | 1.71× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.57× | ||
| 18 | Manchester United F.C. | Sports | 1.51× | ||
| 19 | John Lewis (department store) | Shopping | 1.51× | ||
| 20 | Superman | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.81× | |
| Pet Ownership | JOY | 1.65× | |
| Early Adopter Mentality | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.80× | |
| Need for Security | CONSERVATISM | 0.83× |
Jerkin' has an estimated audience of 3,111,494 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
40.9% of Jerkin' fans are female, 59.1% are male, with an average age of 29.9 years.
Jerkin' fans show strongest brand affinity for Livemusic (4.2×), TikTok (1.86×), and Manchester United F.C. (1.51×) over the country average.
Jerkin' fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~300K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Jerkin' itself, the audience over-indexes on TikTok (1.86×), Manchester United F.C. (1.51×), Ariana Grande (3.95×), and Sneaker collecting (4.02×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Jerkin'. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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