Rascasse Audience Intelligence

Beyond Wonderland Audience in United States

A data profile of the people who buy, follow and care about Beyond Wonderland in United States — modelled from more than twelve digital signal sources. Beyond Wonderland has an estimated audience of 907,993 people in United States.

#26among Music festival in United States#286among Event in United States#3309in Music & Radio

The average Beyond Wonderland fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Washington.

Top brand affinities include Deep house, Electronic dance music, Skrillex, with strongest over-indexing on Deep house (16.67× the country average).

Demographically, the Beyond Wonderland audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beyond Wonderland fan in United States is balanced, around 31.4 years old, with strong Mindfulness tendencies and a notable affinity for Deep house.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beyond Wonderland profile in United States.

Audience size
908K
in United States
Gender
50.0%♀
50.0% male
Age
31.4
average years
Country rank
#25245
Event in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beyond Wonderland fans

50.0% are female, 50.0% are male, average age 31.4.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Beyond Wonderland audience in United States
MetricValue
Female50.0%
Male50.0%
Average age31.4
Estimated audience size907,993
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Beyond Wonderland audience in United States
Age bracketShare%
16-1931%
20-2935%
30-3919%
40-499%
50+6%
Fig. 04

Worldwide distribution

83.5%

of the worldwide Beyond Wonderland audience comes from United States.

Worldwide audience distribution share by country for Beyond Wonderland
CountryShare
United States83.5%
Canada4.8%
Japan3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beyond Wonderland audience in United States is strongest.

Fig. 05

Top regions by affinity

Beyond Wonderland fans by region: top regions in United States
#RegionReachAffinity×
01California~700K7.76×
02Washington~100K6.92×
03Illinois~100K4.50×
04Oregon~50K4.37×
05Nevada~30K3.51×
06Arizona~50K2.60×
07Idaho~9K2.06×
08Hawaii~6K1.41×
09Utah~9K1.11×
10Montana~3K1.09×
11Colorado~10K0.90×
12New Mexico~4K0.90×
13Alaska~2K0.89×
14Wisconsin~10K0.87×
15Vermont~1K0.82×
16North Dakota~1K0.80×
17Indiana~10K0.79×
18South Dakota~2K0.79×
19West Virginia~3K0.77×
20Delaware~2K0.77×
21Maine~2K0.75×
22Rhode Island~2K0.75×
23New Hampshire~3K0.72×
24Mississippi~5K0.67×
25Washington, District of Columbia~2K0.67×
26Nebraska~3K0.65×
27Iowa~5K0.64×
28Arkansas~5K0.61×
29Minnesota~8K0.60×
30Kansas~4K0.60×
31Michigan~10K0.57×
32Oklahoma~6K0.55×
33Connecticut~5K0.54×
34Missouri~8K0.53×
35Louisiana~6K0.53×
36Kentucky~6K0.53×
37Alabama~7K0.52×
38Texas~40K0.50×
39South Carolina~7K0.49×
40Massachusetts~8K0.47×
41Tennessee~8K0.45×
42Maryland~7K0.44×
43New York~20K0.43×
44Florida~30K0.41×
45Ohio~10K0.41×
46Virginia~9K0.41×
47New Jersey~9K0.38×
48Georgia~10K0.37×
49North Carolina~10K0.37×
50Pennsylvania~10K0.35×
Fig. 06

Affinity by region

Affinity by region — Beyond Wonderland, United States
0.35×1.00×7.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beyond Wonderland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beyond Wonderland audience
#·InterestCategoryAffinity×
01Electric Forest FestivalMusic & Radio48.99×
02BerghainMusic & Radio36.43×
03AfrojackMusic & Radio36.35×
04Disclosure (band)Music & Radio30.37×
05SkrillexMusic & Radio29.28×
06Martin GarrixMusic & Radio27.27×
07Steve AokiMusic & Radio20.16×
08AviciiMusic & Radio19.33×
09TiëstoMusic & Radio17.14×
10Deep houseMusic & Radio16.67×
11DiploMusic & Radio15.80×
12Games WorkshopGames13.76×
13Daft PunkMusic & Radio13.09×
14Electric Daisy CarnivalMusic & Radio11.35×
15RÜFÜSMusic & Radio9.70×
16Brookes BrothersMusic & Radio8.84×
17Christina HendricksMovies & TV8.79×
18Electronic dance musicMusic & Radio8.48×
19LivemusicMusic & Radio3.02×
20AirbnbTravel & Leisure2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beyond Wonderland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beyond Wonderland audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.72×
ExtroversionTHRILL1.70×
Urban LifestyleOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beyond Wonderland audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.52×
Need for SecurityCONSERVATISM0.80×
Career OrientationPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beyond Wonderland have in United States?

Beyond Wonderland has an estimated audience of 907,993 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Beyond Wonderland fans?

50.0% of Beyond Wonderland fans are female, 50.0% are male, with an average age of 31.4 years.

03

Which brands do Beyond Wonderland fans like most?

Beyond Wonderland fans show strongest brand affinity for Deep house (16.67×), Electronic dance music (8.48×), and Skrillex (29.28×) over the country average.

04

Where do Beyond Wonderland fans live in United States?

Beyond Wonderland fans in United States are most concentrated in California (reach ~700K), Illinois (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Beyond Wonderland fans also like?

Beyond Beyond Wonderland itself, the audience over-indexes on Electronic dance music (8.48×), Skrillex (29.28×), Disclosure (band) (30.37×), and Berghain (36.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Beyond Wonderland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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