Beyond Wonderland Audience in United States

Beyond Wonderland logo

Beyond Wonderland has an estimated audience of 908,980 people in United States. 50.0% are female, 50.0% are male, average age 31.4. Top regions: California, Washington, Illinois. Top brand affinities: Home construction, Building envelope, 3D printing, Dog breed, Elsword.

The average Beyond Wonderland fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Washington, Illinois. Top brand affinities include Home construction, Building envelope, 3D printing, with strongest over-indexing on Home construction (17.01× the country average). Demographically, the Beyond Wonderland audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Beyond Wonderland fans

Demographic split for Beyond Wonderland audience in United States
MetricValue
Female50.0%
Male50.0%
Average age31.4
Estimated audience size908,980

Audience persona

The typical Beyond Wonderland fan in United States is balanced, around 31.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Beyond Wonderland in United States
RegionReachAffinity
California681,7357.49×
Washington142,3257.81×
Illinois138,4914.57×
Oregon51,0044.9×
Arizona49,1442.65×
Texas37,5890.48×
Nevada29,2053.32×
Florida22,4380.36×
New York20,5020.4×
Colorado13,1740.92×
Michigan11,3120.48×
Indiana11,0200.66×
Wisconsin10,9850.8×
Idaho9,9102.17×
Ohio8,6160.31×
Utah8,5241.05×
Georgia7,1600.26×
Virginia7,0450.32×
Minnesota7,0270.54×
Pennsylvania6,6210.22×
North Carolina6,5430.24×
Massachusetts6,3890.36×
Missouri6,2510.43×
Hawaii5,5801.43×
New Jersey5,5310.24×
Tennessee5,0800.28×
Maryland3,9810.25×
New Mexico3,5610.78×
Kentucky3,3900.3×
Iowa3,2290.43×
Louisiana3,1860.27×
Montana2,7921.11×
Oklahoma2,5830.26×
South Carolina2,5070.18×
Alabama2,4920.2×
Kansas2,3840.33×
Arkansas1,8630.25×
Connecticut1,5970.18×
Nebraska1,4980.33×
Alaska1,4450.74×
Washington, District of Columbia1,1820.43×
Mississippi1,1050.15×
New Hampshire7780.22×
North Dakota5790.31×
Rhode Island5760.2×
South Dakota5670.27×
West Virginia5660.13×
Wyoming5600.42×
Maine5000.15×
Vermont4430.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beyond Wonderland audience
BrandAffinityCategory
Home construction17.01×Home & Garden
Building envelope32.21×Home & Garden
3D printing5.28×Technology & Electronics
Dog breed2.37×Pets & Animals
Elsword31.91×Games
JcrOffroad45.26×Shopping
Product design3.31×Business & Career
Iwi32.22×
Bank account2.58×Business & Career
Justice2.85×Politics & Society
Mothercare3.19×Kids & Family
Building-integrated photovoltaics16.25×Home & Garden
JDSU2.64×Business & Career
The Streets20.12×Music & Radio
Home staging4.1×Home & Garden
Pro-Ject3.19×Music & Radio
JC Whitney11.92×Shopping
Perris, California14.89×Travel & Leisure
Guy Fieri2.49×Movies & TV
Hog Hunting2.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beyond Wonderland audience
TraitClusterScore
Early Adopter MentalityPOWER1.94
ExtroversionTHRILL1.9
SustainabilityBALANCE1.77
MindfulnessBALANCE1.59
LGBTQ+ IdentityOPEN1.52
Urban LifestyleOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for Beyond Wonderland
CountryShare
United States82.6%
Canada4.7%
Japan3.3%

See Beyond Wonderland audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Beyond Wonderland have in United States?

Beyond Wonderland has an estimated audience of 908,980 people in United States, concentrated in California and Washington.

What is the gender split and age of Beyond Wonderland fans?

50.0% of Beyond Wonderland fans are female, 50.0% are male, with an average age of 31.4 years.

Which brands do Beyond Wonderland fans like most?

Beyond Wonderland fans show strongest brand affinity for Home construction (17.01×), Building envelope (32.21×), and 3D printing (5.28×) over the country average.

Where do Beyond Wonderland fans live in United States?

Beyond Wonderland fans in United States are most concentrated in California (reach 681,735), Washington (reach 142,325), and Illinois (reach 138,491). These three regions account for the largest share of the active audience.

What other brands do Beyond Wonderland fans also like?

Beyond Beyond Wonderland itself, the audience over-indexes on Building envelope (32.21×), 3D printing (5.28×), Dog breed (2.37×), and Elsword (31.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beyond Wonderland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.