RÜFÜS DU SOL Audience in United States
RÜFÜS DU SOL has an estimated audience of 1,660,719 people in United States. 49.3% are female, 50.7% are male, average age 30.0. Top brand affinities: Home construction, Christmas Gifts, Building envelope, Dog breed, Iwi.
Top brand affinities include Home construction, Christmas Gifts, Building envelope, with strongest over-indexing on Home construction (14.18× the country average). Demographically, the RÜFÜS DU SOL audience skews balanced with an average age of 30.0, and over-indexes on personality traits such as Mindfulness, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of RÜFÜS DU SOL fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 30.0 |
| Estimated audience size | 1,660,719 |
Audience persona
The typical RÜFÜS DU SOL fan in United States is balanced, around 30.0 years old, with strong Mindfulness tendencies and a notable affinity for Home construction.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 14.18× | Home & Garden |
| Christmas Gifts | 21.75× | Kids & Family |
| Building envelope | 33.6× | Home & Garden |
| Dog breed | 2.37× | Pets & Animals |
| Iwi | 39.6× | |
| The Streets | 39.33× | Music & Radio |
| JibJab | 8.53× | Internet & Social Media |
| JcrOffroad | 32.69× | Shopping |
| 3D printing | 3.18× | Technology & Electronics |
| Product design | 2.18× | Business & Career |
| Celtic mythology | 10.44× | Arts & Culture |
| Minnesota | 1.85× | Travel & Leisure |
| Yahoo Sports Fantasy | 7.49× | |
| Home equity | 1.86× | Home & Garden |
| Natural rubber | 1.94× | Cars & Mobility |
| Guy Fieri | 3.51× | Movies & TV |
| Building-integrated photovoltaics | 16.8× | Home & Garden |
| Salman Khan | 7.17× | Movies & TV |
| Bank account | 2.05× | Business & Career |
| Urban Outfitters | 1.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.82 |
| Sustainability | BALANCE | 1.97 |
| Early Adopter Mentality | POWER | 1.96 |
| Design Affinity | PREMIUM | 1.51 |
| Sports Activity | POWER | 1.43 |
| Extroversion | THRILL | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.4% |
| Brazil | 11.0% |
| Australia | 7.1% |
See RÜFÜS DU SOL audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for RÜFÜS DU SOL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.