A data profile of the people who buy, follow and care about Alternative country in Germany — modelled from more than twelve digital signal sources. Alternative country has an estimated audience of 473,589 people in Germany.
Alternative country has an estimated audience of 473,589 people in Germany. 42.5% are female, 57.5% are male, average age 38.8. Top brand affinities: American folk music, Lie to Me, Chris Stapleton, Dua Lipa, Travel Blogger.
Top brand affinities include American folk music, Lie to Me, Chris Stapleton, with strongest over-indexing on American folk music (29.45× the country average).
Demographically, the Alternative country audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Alternative country fan in Germany is more male, around 38.8 years old, with strong Travelling tendencies and a notable affinity for American folk music.
The key figures that characterise the Alternative country profile in Germany.
42.5% are female, 57.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 38.8 |
| Estimated audience size | 473,589 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Alternative country audience comes from Germany.
| Country | Share |
|---|---|
| United States | 67.1% |
| Canada | 5.3% |
| United Kingdom | 4.5% |
The strongest cross-interests of the Alternative country audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lie to Me | Movies & TV | 81.63× | ||
| 02 | Chris Stapleton | Music & Radio | 59.17× | ||
| 03 | Josh Turner | Music & Radio | 44.29× | ||
| 04 | American folk music | Music & Radio | 29.45× | ||
| 05 | Syd Barrett | Music & Radio | 17.45× | ||
| 06 | Bluegrass music | Music & Radio | 17.44× | ||
| 07 | North Korea | Travel & Leisure | 17.10× | ||
| 08 | Nick Cave | Music & Radio | 16.86× | ||
| 09 | Charlotte Gainsbourg | Movies & TV | 16.37× | ||
| 10 | Dua Lipa | Music & Radio | 13.61× | ||
| 11 | Shania Twain | Music & Radio | 12.71× | ||
| 12 | Travel Blogger | Travel & Leisure | 12.56× | ||
| 13 | Reggaeton | Music & Radio | 9.40× | ||
| 14 | Subcompact car | Cars & Mobility | 8.16× | ||
| 15 | Track and field | Sports | 5.24× | ||
| 16 | Millie Bobby Brown | Movies & TV | 4.79× | ||
| 17 | Pastry | Food & Beverages | 3.99× | ||
| 18 | Hugendubel | Shopping | 3.27× | ||
| 19 | Müller (company) | Food & Beverages | 3.24× | ||
| 20 | Superman | Movies & TV | 3.05× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.43× | |
| Spirituality | BALANCE | 2.22× | |
| Tradition | CONSERVATISM | 2.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.74× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Alternative country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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