Alternative country Audience in Germany
Alternative country has an estimated audience of 473,589 people in Germany. 42.5% are female, 57.5% are male, average age 38.8. Top brand affinities: Dog breed, Israel, KLOS, Circular economy, The Bugaboos.
Top brand affinities include Dog breed, Israel, KLOS, with strongest over-indexing on Dog breed (4.08× the country average). Demographically, the Alternative country audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Alternative country fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 38.8 |
| Estimated audience size | 473,589 |
Audience persona
The typical Alternative country fan in Germany is more male, around 38.8 years old, with strong Tradition tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 4.08× | Pets & Animals |
| Israel | 7.63× | Travel & Leisure |
| KLOS | 46.31× | Music & Radio |
| Circular economy | 11.02× | Business & Career |
| The Bugaboos | 10.05× | Travel & Leisure |
| Unique Gifts | 1.71× | Shopping |
| Rabat-Salé-Kénitra | 21.16× | Travel & Leisure |
| Product design | 1.82× | Business & Career |
| KLIX (AM) | 2.8× | Music & Radio |
| Clogging | 12.75× | Music & Radio |
| Corona (band) | 2.57× | Music & Radio |
| Commercial mortgage | 1.98× | Business & Career |
| Minestrone | 2.44× | Food & Beverages |
| Collectable | 1.51× | Kids & Family |
| Goosebumps (film) | 8.72× | Movies & TV |
| Birthday Gifts | 1.57× | Kids & Family |
| Hobby Lobby | 6.13× | Home & Garden |
| Euskirchen (district) | 7.09× | Travel & Leisure |
| Hypertext | 2.52× | Technology & Electronics |
| Nurse education | 2.07× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.92 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Travelling | THRILL | 1.73 |
| Sustainability | BALANCE | 1.72 |
| Extroversion | THRILL | 1.62 |
| Pet Ownership | JOY | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.1% |
| Canada | 5.3% |
| United Kingdom | 4.5% |
See Alternative country audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alternative country. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.