Rascasse Audience Intelligence

A cappella Audience in United States

A data profile of the people who buy, follow and care about A cappella in United States — modelled from more than twelve digital signal sources. A cappella has an estimated audience of 6,379,695 people in United States.

#139among Musical genre in United States#3229among Topic in United States#443in Music & Radio

The average A cappella fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Pentatonix, Brittany Snow, Facial hair, with strongest over-indexing on Pentatonix (18.15× the country average).

Demographically, the A cappella audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical A cappella fan in United States is more female, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Pentatonix.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the A cappella profile in United States.

Audience size
6.4M
in United States
Gender
56.4%♀
43.6% male
Age
37.6
average years
Country rank
#5434
Topic in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of A cappella fans

56.4% are female, 43.6% are male, average age 37.6.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for A cappella audience in United States
MetricValue
Female56.4%
Male43.6%
Average age37.6
Estimated audience size6,379,695
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the A cappella audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3915%
40-4917%
50+22%
Fig. 04

Worldwide distribution

27.2%

of the worldwide A cappella audience comes from United States.

Worldwide audience distribution share by country for A cappella
CountryShare
United States27.2%
Brazil14.3%
Mexico3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the A cappella audience in United States is strongest.

Fig. 05

Top regions by affinity

A cappella fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~200K1.46×
02Washington~200K1.31×
03Tennessee~200K1.21×
04Connecticut~80K1.19×
05Washington, District of Columbia~20K1.17×
06Vermont~10K1.17×
07Maine~30K1.16×
08Virginia~200K1.13×
09Maryland~100K1.13×
10New Hampshire~30K1.12×
11Pennsylvania~200K1.10×
12New York~400K1.09×
13Rhode Island~20K1.09×
14North Carolina~200K1.06×
15Oregon~80K1.05×
16Kentucky~80K1.03×
17Mississippi~50K1.03×
18Ohio~200K1.02×
19Missouri~100K1.02×
20Kansas~50K1.02×
21Utah~60K1.01×
22South Dakota~10K1.01×
23Georgia~200K1.00×
24Oklahoma~70K1.00×
25Arkansas~50K1.00×
26Nebraska~30K0.99×
27Indiana~100K0.98×
28Wisconsin~90K0.98×
29Illinois~200K0.97×
30Minnesota~90K0.96×
31Michigan~200K0.95×
32Alabama~90K0.95×
33West Virginia~30K0.95×
34Montana~20K0.95×
35Delaware~20K0.95×
36Alaska~10K0.95×
37California~700K0.94×
38South Carolina~90K0.94×
39Iowa~50K0.94×
40North Dakota~10K0.93×
41New Jersey~100K0.92×
42Colorado~90K0.92×
43Louisiana~80K0.92×
44Idaho~30K0.91×
45Hawaii~20K0.89×
46New Mexico~30K0.87×
47Texas~500K0.84×
48Florida~400K0.83×
49Nevada~50K0.82×
50Arizona~100K0.78×
Fig. 06

Affinity by region

Affinity by region — A cappella, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the A cappella audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for A cappella audience
#·InterestCategoryAffinity×
01PentatonixMusic & Radio18.15×
02Grand Ole OpryMusic & Radio6.63×
03Brittany SnowMovies & TV5.85×
04Facial hairBeauty & Wellness4.88×
05BarberBeauty & Wellness3.98×
06CelloMusic & Radio3.67×
07ClarinetMusic & Radio3.64×
08SaxophoneMusic & Radio3.59×
09Premier LeagueSports3.38×
10Diaper bagKids & Family2.62×
11Bass guitarMusic & Radio2.45×
12MetaphysicsBusiness & Career2.32×
13Talk radioMusic & Radio2.21×
14Planet FitnessSports2.15×
15Michael JacksonMusic & Radio1.84×
16ThanksgivingKids & Family1.81×
17Hobby LobbyHome & Garden1.61×
18Musical instrumentMusic & Radio1.61×
19Dollar GeneralShopping1.53×
20Chick-fil-AFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the A cappella audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by A cappella audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Early Adopter MentalityPOWER1.35×
Risk AppetiteTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by A cappella audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
SustainabilityBALANCE0.77×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does A cappella have in United States?

A cappella has an estimated audience of 6,379,695 people in United States, concentrated in California and Texas.

02

What is the gender split and age of A cappella fans?

56.4% of A cappella fans are female, 43.6% are male, with an average age of 37.6 years.

03

Which brands do A cappella fans like most?

A cappella fans show strongest brand affinity for Pentatonix (18.15×), Brittany Snow (5.85×), and Facial hair (4.88×) over the country average.

04

Where do A cappella fans live in United States?

A cappella fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do A cappella fans also like?

Beyond A cappella itself, the audience over-indexes on Brittany Snow (5.85×), Facial hair (4.88×), Planet Fitness (2.15×), and Bass guitar (2.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See A cappella audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for A cappella. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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