Fashionette Audience in Germany
Fashionette has an estimated audience of 1,034,628 people in Germany. 64.9% are female, 35.1% are male, average age 36.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Emirdağ, Mothercare, Ivy Lab, Jersey (fabric).
The average Fashionette fan in Germany is 36.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Emirdağ, Mothercare, with strongest over-indexing on Gil Ofarim (2.31× the country average). Demographically, the Fashionette audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Fashionette fans
| Metric | Value |
|---|---|
| Female | 64.9% |
| Male | 35.1% |
| Average age | 36.3 |
| Estimated audience size | 1,034,628 |
Audience persona
The typical Fashionette fan in Germany is more female, around 36.3 years old, with strong Career Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 332,545 | 1.48× |
| Bayern | 224,430 | 1.36× |
| Baden-Württemberg | 197,867 | 1.41× |
| Hessen | 111,396 | 1.42× |
| Niedersachsen | 101,178 | 1.01× |
| Rheinland-Pfalz | 62,697 | 1.22× |
| Berlin | 50,261 | 1.09× |
| Schleswig-Holstein | 32,165 | 0.87× |
| Hamburg | 31,881 | 1.37× |
| Sachsen | 24,885 | 0.49× |
| Brandenburg | 21,464 | 0.67× |
| Saarland | 13,139 | 1.04× |
| Sachsen-Anhalt | 12,934 | 0.49× |
| Thüringen | 11,796 | 0.45× |
| Mecklenburg-Vorpommern | 11,051 | 0.56× |
| Bremen | 9,406 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.31× | Music & Radio |
| Emirdağ | 12.34× | Travel & Leisure |
| Mothercare | 1.66× | Kids & Family |
| Ivy Lab | 11.74× | |
| Jersey (fabric) | 3.68× | Fashion & Accessoires |
| Cachorro | 2.48× | Pets & Animals |
| Bank account | 2.04× | Business & Career |
| Information sensitivity | 3.63× | Technology & Electronics |
| Hog Hunting | 2.92× | Sports |
| Home Delivery | 1.67× | Food & Beverages |
| Gloria | 2.82× | Music & Radio |
| The Hunt (2012 film) | 2.58× | Movies & TV |
| Liberace | 3.41× | Music & Radio |
| Bugojno | 8.38× | Travel & Leisure |
| The Hurricane (1999 film) | 7.39× | Movies & TV |
| Buddy – The Buddy Holly Story | 2.5× | Music & Radio |
| Hostelworld | 3.12× | Travel & Leisure |
| Bugatti Chiron | 2.75× | Cars & Mobility |
| Building insulation | 2.14× | Home & Garden |
| Fantasy Earth: Zero | 3.2× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.23 |
| Design Affinity | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.51 |
| Creativity | OPEN | 1.48 |
| Luxury Orientation | PREMIUM | 1.45 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.2% |
| Austria | 11.8% |
| Netherlands | 3.9% |
See Fashionette audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Fashionette have in Germany?
Fashionette has an estimated audience of 1,034,628 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashionette fans?
64.9% of Fashionette fans are female, 35.1% are male, with an average age of 36.3 years.
Which brands do Fashionette fans like most?
Fashionette fans show strongest brand affinity for Gil Ofarim (2.31×), Emirdağ (12.34×), and Mothercare (1.66×) over the country average.
Where do Fashionette fans live in Germany?
Fashionette fans in Germany are most concentrated in Nordrhein-Westfalen (reach 332,545), Bayern (reach 224,430), and Baden-Württemberg (reach 197,867). These three regions account for the largest share of the active audience.
What other brands do Fashionette fans also like?
Beyond Fashionette itself, the audience over-indexes on Emirdağ (12.34×), Mothercare (1.66×), Ivy Lab (11.74×), and Jersey (fabric) (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashionette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.