Rascasse Audience Intelligence

Fashionette Target Market in Germany

Name: Fashionette — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Fashionette in Germany — modelled from more than twelve digital signal sources. Fashionette has an estimated audience of 912,799 people in Germany.

#921among Brand in Germany #225in Shopping

The average Fashionette fan in Germany is 34.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mytheresa.com, Net-a-Porter, Breuninger, with strongest over-indexing on Mytheresa.com (115.23× the country average).

Demographically, the Fashionette audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fashionette fan in Germany is more female, around 34.3 years old, with strong Career Orientation tendencies and a notable affinity for Mytheresa.com.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashionette profile in Germany.

Audience size

913K

in Germany

Gender

65.1%♀

34.9% male

Age

34.3

average years

Country rank

#7060

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Fashionette

65.1% are female, 34.9% are male, average age 34.3.

Fig. 02

Gender split

65.1%

Female

34.9%

Male

Demographic split for Fashionette audience in Germany
Metric	Value
Female	65.1%
Male	34.9%
Average age	34.3
Estimated audience size	912,799

Fig. 03

Age distribution

Age distribution of the Fashionette audience in Germany
Age bracket	Share	%
16-19		31%
20-29		22%
30-39		19%
40-49		17%
50+		10%

Fig. 04

Worldwide distribution

74.6%

of the worldwide Fashionette audience comes from Germany.

Worldwide audience distribution share by country for Fashionette
Country	Share
Germany	74.6%
Austria	11.1%
Netherlands	3.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashionette audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashionette customers by region in Germany
#	Region	Reach	×
01	Nordrhein-Westfalen	~300K	1.44×
02	Hessen	~100K	1.39×
03	Baden-Württemberg	~200K	1.38×
04	Hamburg	~30K	1.33×
05	Bayern	~200K	1.32×
06	Rheinland-Pfalz	~60K	1.23×
07	Saarland	~10K	1.10×
08	Bremen	~9K	1.09×
09	Berlin	~50K	1.06×
10	Niedersachsen	~100K	1.03×
11	Schleswig-Holstein	~30K	0.88×
12	Brandenburg	~20K	0.68×
13	Mecklenburg-Vorpommern	~10K	0.62×
14	Sachsen-Anhalt	~10K	0.52×
15	Sachsen	~20K	0.49×
16	Thüringen	~10K	0.49×

Affinity by region — Fashionette, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashionette audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashionette audience
#	Interest	Category	×
01	Mytheresa.com	Shopping	115.23×
02	Guggenheim Museum Bilbao	Arts & Culture	28.75×
03	Goldman Sachs	Business & Career	14.06×
04	Balmain	Fashion & Accessoires	11.18×
05	Net-a-Porter	Shopping	10.94×
06	JOOP!	Fashion & Accessoires	10.12×
07	Victoria Beckham	Fashion & Accessoires	8.66×
08	Tory Burch	Fashion & Accessoires	7.65×
09	Wirtualna Polska	News	7.17×
10	Designer clothing	Fashion & Accessoires	4.91×
11	Breuninger	Fashion & Accessoires	4.34×
12	Handelsblatt	Business & Career	4.23×
13	Hermès	Fashion & Accessoires	3.63×
14	Chanel	Fashion & Accessoires	3.43×
15	Louis Vuitton	Fashion & Accessoires	2.89×
16	C&A	Shopping	2.42×
17	Luxury goods	Fashion & Accessoires	1.99×
18	H&M	Shopping	1.95×
19	Airbnb	Travel & Leisure	1.88×
20	IKEA	Home & Garden	1.67×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashionette audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Fashionette audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	2.63×
Design Affinity	PREMIUM	2.50×
Quality Awareness	PREMIUM	1.77×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Fashionette audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.73×
Pet Ownership	JOY	0.80×
Risk Appetite	THRILL	0.80×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Fashionette's target market in Germany?

Fashionette's target market in Germany covers an estimated 912,799 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fashionette customers?

65.1% of the Fashionette audience are female, 34.9% are male, with an average age of 34.3 years.

Which brands do Fashionette fans like most?

Fashionette fans show strongest brand affinity for Mytheresa.com (115.23×), Net-a-Porter (10.94×), and Breuninger (4.34×) over the country average.

Where do Fashionette fans live in Germany?

Fashionette fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Fashionette fans also like?

Beyond Fashionette itself, the audience over-indexes on Net-a-Porter (10.94×), Breuninger (4.34×), Hermès (3.63×), and Balmain (11.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Fashionette audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashionette. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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