Firewall (computing) Audience in United States

Firewall (computing) has an estimated audience of 277,408 people in United States. 36.3% are female, 63.7% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Privacy policy, Google Maps, Indeed.com, Capital One, Virtual private network.

The average Firewall (computing) fan in United States is 43.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Privacy policy, Google Maps, Indeed.com, with strongest over-indexing on Privacy policy (37.16× the country average). Demographically, the Firewall (computing) audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Firewall (computing) fans

Demographic split for Firewall (computing) audience in United States
MetricValue
Female36.3%
Male63.7%
Average age43.4
Estimated audience size277,408

Audience persona

The typical Firewall (computing) fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Privacy policy.

Top regions in United States

Top regions ranked by reach for Firewall (computing) in United States
RegionReachAffinity
California34,2371.12×
Texas27,0481.13×
Florida23,0571.23×
New York18,8111.21×
Georgia12,4171.45×
Virginia10,0551.49×
Illinois9,3941.02×
Pennsylvania8,8780.95×
North Carolina8,5381.02×
Ohio7,8960.92×
New Jersey7,6661.09×
Michigan6,7150.93×
Maryland6,6331.39×
Massachusetts6,3821.17×
Washington6,2511.12×
Arizona5,9061.04×
Tennessee5,3530.96×
Colorado4,7001.08×
Missouri4,6971.05×
Indiana4,5220.89×
South Carolina4,1631×
Minnesota3,8320.96×
Alabama3,8110.98×
Wisconsin3,6800.88×
Oregon3,3791.06×
Louisiana3,1990.89×
Oklahoma2,9880.97×
Kentucky2,7860.8×
Nevada2,7501.03×
Utah2,5521.03×
Connecticut2,5360.91×
Iowa2,3591.03×
Kansas2,3211.06×
Arkansas2,2620.99×
Mississippi2,2060.97×
New Mexico1,2970.93×
Idaho1,2940.93×
Washington, District of Columbia1,2451.49×
Nebraska1,2440.89×
Hawaii1,1450.96×
West Virginia1,0740.83×
New Hampshire9620.88×
Maine8320.84×
Rhode Island7430.84×
Montana6580.86×
Delaware5460.71×
South Dakota5050.79×
North Dakota4920.86×
Alaska4380.74×
Vermont4240.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Firewall (computing) audience
BrandAffinityCategory
Privacy policy37.16×Technology & Electronics
Google Maps8.28×Internet & Social Media
Indeed.com8.17×Business & Career
Capital One7.83×Business & Career
Virtual private network37.16×Technology & Electronics
Cyber-attack63.3×Technology & Electronics
CarGurus7.98×Cars & Mobility
Rooms To Go14.76×Home & Garden
The Sims18.7×Games
Information security12.04×Business & Career
Computer security9.74×Business & Career
Autism Awareness9.94×Health
Diabetes mellitus awareness6.78×Health
DeviantArt7.12×Internet & Social Media
Google News5.88×News
Enterprise Rent-A-Car6.04×Cars & Mobility
Circle K6.45×Shopping
Khan Academy7.29×Business & Career
DuckDuckGo7.79×Internet & Social Media
ICloud7.78×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Firewall (computing) audience
TraitClusterScore
Need for SecurityCONSERVATISM7.92
Early Adopter MentalityPOWER2.31
Price SensitivityPREMIUM2.19
SustainabilityBALANCE1.86
PatriotismCONSERVATISM1.73
Career OrientationPOWER1.62

Worldwide distribution

Worldwide audience distribution share by country for Firewall (computing)
CountryShare
United States15.7%
Germany12.6%
India11.9%

See Firewall (computing) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Firewall (computing) have in United States?

Firewall (computing) has an estimated audience of 277,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Firewall (computing) fans?

36.3% of Firewall (computing) fans are female, 63.7% are male, with an average age of 43.4 years.

Which brands do Firewall (computing) fans like most?

Firewall (computing) fans show strongest brand affinity for Privacy policy (37.16×), Google Maps (8.28×), and Indeed.com (8.17×) over the country average.

Where do Firewall (computing) fans live in United States?

Firewall (computing) fans in United States are most concentrated in California (reach 34,237), Texas (reach 27,048), and Florida (reach 23,057). These three regions account for the largest share of the active audience.

What other brands do Firewall (computing) fans also like?

Beyond Firewall (computing) itself, the audience over-indexes on Google Maps (8.28×), Indeed.com (8.17×), Capital One (7.83×), and Virtual private network (37.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Firewall (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.