Rascasse Audience Intelligence

Firewall (computing) Audience in United States

A data profile of the people who buy, follow and care about Firewall (computing) in United States — modelled from more than twelve digital signal sources. Firewall (computing) has an estimated audience of 277,408 people in United States.

#13789among Topic in United States#1267in Technology & Electronics

The average Firewall (computing) fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Privacy policy, Virtual private network, Sustainable energy, with strongest over-indexing on Privacy policy (42.67× the country average).

Demographically, the Firewall (computing) audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Firewall (computing) fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Privacy policy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Firewall (computing) profile in United States.

Audience size
277K
in United States
Gender
36.3%♀
63.7% male
Age
43.4
average years
Country rank
#50296
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Firewall (computing) fans

36.3% are female, 63.7% are male, average age 43.4.

Fig. 02

Gender split

36.3%
Female
63.7%
Male
Demographic split for Firewall (computing) audience in United States
MetricValue
Female36.3%
Male63.7%
Average age43.4
Estimated audience size277,408
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Firewall (computing) audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3918%
40-4924%
50+31%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Firewall (computing) audience comes from United States.

Worldwide audience distribution share by country for Firewall (computing)
CountryShare
United States15.6%
Germany12.5%
India11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Firewall (computing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Firewall (computing) fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.78×
02Virginia~9K1.33×
03Mississippi~3K1.31×
04Washington, District of Columbia~1K1.26×
05Maryland~6K1.25×
06Colorado~5K1.16×
07Florida~20K1.12×
08South Carolina~5K1.11×
09Texas~30K1.10×
10Massachusetts~6K1.07×
11Iowa~2K1.07×
12Alabama~4K1.06×
13New York~20K1.05×
14Utah~3K1.05×
15Arkansas~2K1.05×
16Kansas~2K1.04×
17Oklahoma~3K1.03×
18California~30K1.02×
19Maine~1K1.02×
20Washington~6K1.01×
21New Jersey~7K1.00×
22North Carolina~8K0.99×
23Nebraska~1K0.99×
24Missouri~4K0.98×
25North Dakota<1K0.98×
26Tennessee~5K0.97×
27Indiana~5K0.97×
28Oregon~3K0.97×
29Hawaii~1K0.97×
30Pennsylvania~9K0.95×
31Louisiana~3K0.95×
32South Dakota<1K0.95×
33Minnesota~4K0.94×
34New Mexico~1K0.94×
35Vermont<1K0.94×
36Arizona~5K0.93×
37Nevada~3K0.93×
38Illinois~8K0.92×
39Connecticut~3K0.92×
40Idaho~1K0.92×
41West Virginia~1K0.92×
42New Hampshire~1K0.92×
43Alaska<1K0.92×
44Rhode Island<1K0.90×
45Montana<1K0.90×
46Ohio~8K0.89×
47Wisconsin~4K0.89×
48Michigan~6K0.88×
49Kentucky~3K0.86×
50Delaware<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Firewall (computing), United States
0.86×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Firewall (computing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Firewall (computing) audience
#·InterestCategoryAffinity×
01Cyber-attackTechnology & Electronics59.74×
02Privacy policyTechnology & Electronics42.67×
03Virtual private networkTechnology & Electronics42.67×
04Information privacyTechnology & Electronics16.67×
05Information securityBusiness & Career14.77×
06Internet of ThingsBusiness & Career13.64×
07The SimsGames13.34×
08Sustainable energyHome & Garden11.48×
09Computer securityBusiness & Career10.23×
10Rooms To GoHome & Garden8.97×
11Renewable energyBusiness & Career7.37×
12Home automationTechnology & Electronics6.94×
13Retail bankingBusiness & Career6.83×
14Online bankingBusiness & Career6.18×
15LinkedInInternet & Social Media5.62×
16FedExBusiness & Career5.17×
17InnovationBusiness & Career4.29×
18Solar energyHome & Garden4.12×
19Vehicle insuranceCars & Mobility3.81×
20Mortgage loansBusiness & Career3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Firewall (computing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Firewall (computing) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM7.52×
SustainabilityBALANCE3.19×
Convenience OrientationPREMIUM2.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Firewall (computing) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
Design AffinityPREMIUM0.66×
Healthy LifestyleBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Firewall (computing) have in United States?

Firewall (computing) has an estimated audience of 277,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Firewall (computing) fans?

36.3% of Firewall (computing) fans are female, 63.7% are male, with an average age of 43.4 years.

03

Which brands do Firewall (computing) fans like most?

Firewall (computing) fans show strongest brand affinity for Privacy policy (42.67×), Virtual private network (42.67×), and Sustainable energy (11.48×) over the country average.

04

Where do Firewall (computing) fans live in United States?

Firewall (computing) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Firewall (computing) fans also like?

Beyond Firewall (computing) itself, the audience over-indexes on Virtual private network (42.67×), Sustainable energy (11.48×), Information security (14.77×), and Cyber-attack (59.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Firewall (computing) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Firewall (computing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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