Encryption Audience in United States

Encryption has an estimated audience of 1,102,341 people in United States. 45.1% are female, 54.9% are male, average age 39.7. Top regions: Ohio, California, Texas. Top brand affinities: Google Drive, Privacy policy, Virtual private network, Zoom!, Self-employment.

The average Encryption fan in United States is 39.7 years old, balanced, and lives primarily in Ohio. The audience is concentrated in Ohio, California, Texas. Top brand affinities include Google Drive, Privacy policy, Virtual private network, with strongest over-indexing on Google Drive (15.25× the country average). Demographically, the Encryption audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Encryption fans

Demographic split for Encryption audience in United States
MetricValue
Female45.1%
Male54.9%
Average age39.7
Estimated audience size1,102,341

Audience persona

The typical Encryption fan in United States is balanced, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Top regions in United States

Top regions ranked by reach for Encryption in United States
RegionReachAffinity
Ohio218,1496.42×
California133,0111.1×
Texas95,7531.01×
Florida72,5560.97×
New York66,5651.08×
Georgia36,3841.07×
Illinois34,2150.93×
Virginia33,3061.24×
Pennsylvania31,6940.85×
North Carolina31,6220.95×
New Jersey24,1670.86×
Michigan23,2420.81×
Maryland22,3971.18×
Arizona22,0240.98×
Tennessee21,8900.99×
Washington20,6740.93×
Massachusetts18,6050.86×
Indiana17,8200.88×
Missouri16,7310.94×
Colorado16,3210.94×
South Carolina15,7530.95×
Alabama15,5731.01×
Louisiana15,3291.08×
Minnesota13,5600.86×
Oklahoma12,1891×
Wisconsin12,1410.73×
Kentucky11,8180.86×
Oregon11,1060.88×
Mississippi9,6901.07×
Connecticut9,5090.86×
Nevada8,9520.84×
Arkansas8,9520.99×
Iowa8,0910.89×
Kansas8,0460.93×
Utah7,6870.78×
New Mexico4,6880.85×
Hawaii4,5460.96×
Nebraska4,5340.82×
West Virginia4,4910.87×
Washington, District of Columbia3,9641.2×
Idaho3,6260.66×
New Hampshire3,2150.74×
Maine2,9270.74×
Rhode Island2,4990.71×
Delaware2,1160.7×
Montana2,0490.67×
Alaska1,7630.75×
South Dakota1,7280.68×
North Dakota1,5800.7×
Vermont1,3250.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Encryption audience
BrandAffinityCategory
Google Drive15.25×Technology & Electronics
Privacy policy23.86×Technology & Electronics
Virtual private network23.86×Technology & Electronics
Zoom!4.26×Business & Career
Self-employment4.09×Business & Career
FC Bayern Munich3.72×Sports
Mobile payment4.55×Business & Career
Apple Pay8.64×Technology & Electronics
AutoZone1.73×Cars & Mobility
Dollar General1.67×Shopping
LinkedIn1.54×Internet & Social Media
Powerball1.69×Games
Real property2.12×Home & Garden
Dentistry2.09×Business & Career
Livemusic2×Music & Radio
Gambling1.62×Games
Liga MX3.12×Sports
Black Friday (shopping)1.65×Shopping
Lace wig1.93×Beauty & Wellness
Micro Center2.76×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Encryption audience
TraitClusterScore
Need for SecurityCONSERVATISM1.75
Quality AwarenessPREMIUM1.59
Career OrientationPOWER1.31
Early Adopter MentalityPOWER1.22
Family OrientationCONSERVATISM1.21
Price SensitivityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Encryption
CountryShare
India22.9%
China14.2%
United States10.2%

See Encryption audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Encryption have in United States?

Encryption has an estimated audience of 1,102,341 people in United States, concentrated in Ohio and California.

What is the gender split and age of Encryption fans?

45.1% of Encryption fans are female, 54.9% are male, with an average age of 39.7 years.

Which brands do Encryption fans like most?

Encryption fans show strongest brand affinity for Google Drive (15.25×), Privacy policy (23.86×), and Virtual private network (23.86×) over the country average.

Where do Encryption fans live in United States?

Encryption fans in United States are most concentrated in Ohio (reach 218,149), California (reach 133,011), and Texas (reach 95,753). These three regions account for the largest share of the active audience.

What other brands do Encryption fans also like?

Beyond Encryption itself, the audience over-indexes on Privacy policy (23.86×), Virtual private network (23.86×), Zoom! (4.26×), and Self-employment (4.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Encryption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.