Rascasse Audience Intelligence

Encryption Audience in United States

A data profile of the people who buy, follow and care about Encryption in United States — modelled from more than twelve digital signal sources. Encryption has an estimated audience of 1,102,341 people in United States.

#8343among Topic in United States#712in Technology & Electronics

The average Encryption fan in United States is 39.7 years old, balanced, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Texas.

Top brand affinities include Google Drive, Privacy policy, Virtual private network, with strongest over-indexing on Google Drive (13.73× the country average).

Demographically, the Encryption audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Encryption fan in United States is balanced, around 39.7 years old, with strong Need for Security tendencies and a notable affinity for Google Drive.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Encryption profile in United States.

Audience size
1.1M
in United States
Gender
45.1%♀
54.9% male
Age
39.7
average years
Country rank
#22157
Topic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Encryption fans

45.1% are female, 54.9% are male, average age 39.7.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for Encryption audience in United States
MetricValue
Female45.1%
Male54.9%
Average age39.7
Estimated audience size1,102,341
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Encryption audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3921%
40-4922%
50+20%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Encryption audience comes from United States.

Worldwide audience distribution share by country for Encryption
CountryShare
India22.9%
China14.2%
United States10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Encryption audience in United States is strongest.

Fig. 05

Top regions by affinity

Encryption fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K5.56×
02Mississippi~10K1.52×
03Louisiana~20K1.38×
04Virginia~30K1.22×
05Alabama~20K1.19×
06South Carolina~20K1.17×
07Georgia~40K1.15×
08Maryland~20K1.14×
09Arkansas~10K1.14×
10Oklahoma~10K1.11×
11Washington, District of Columbia~4K1.11×
12California~100K1.07×
13Indiana~20K1.06×
14Texas~100K1.05×
15Tennessee~20K1.03×
16Hawaii~5K1.02×
17New York~60K1.00×
18North Carolina~30K0.99×
19Florida~70K0.98×
20New Mexico~5K0.97×
21Arizona~20K0.96×
22Missouri~20K0.95×
23Kentucky~10K0.95×
24Kansas~8K0.95×
25West Virginia~5K0.95×
26Colorado~20K0.93×
27Nebraska~5K0.93×
28South Dakota~2K0.92×
29Illinois~30K0.91×
30Nevada~10K0.91×
31Iowa~8K0.91×
32Alaska~2K0.91×
33North Dakota~2K0.91×
34Washington~20K0.90×
35Connecticut~10K0.89×
36Vermont~2K0.89×
37Pennsylvania~30K0.88×
38Massachusetts~20K0.86×
39Minnesota~10K0.86×
40New Jersey~20K0.85×
41Oregon~10K0.85×
42Delaware~3K0.85×
43Maine~3K0.83×
44Michigan~20K0.82×
45Utah~8K0.82×
46Rhode Island~3K0.82×
47Montana~2K0.82×
48Wisconsin~10K0.81×
49New Hampshire~3K0.80×
50Idaho~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Encryption, United States
0.79×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Encryption audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Encryption audience
#·InterestCategoryAffinity×
01Privacy policyTechnology & Electronics28.24×
02Virtual private networkTechnology & Electronics28.24×
03Google DriveTechnology & Electronics13.73×
04Apple PayTechnology & Electronics7.19×
05Contactless paymentBusiness & Career4.60×
06Self-employmentBusiness & Career3.57×
07Zoom!Business & Career3.35×
08Mobile paymentBusiness & Career3.10×
09Information securityBusiness & Career3.04×
10Computer securityBusiness & Career2.87×
11Sustainable energyHome & Garden2.52×
12Microwave ovenHome & Garden2.12×
13Renewable energyBusiness & Career1.95×
14InnovationBusiness & Career1.91×
15Real propertyHome & Garden1.88×
16Online newspaperNews1.88×
17PowerballGames1.65×
18United Parcel ServiceBusiness & Career1.59×
19Financial servicesBusiness & Career1.57×
20GamblingGames1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Encryption audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Encryption audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.93×
PatriotismCONSERVATISM1.80×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Encryption audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
MindfulnessBALANCE0.73×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Encryption have in United States?

Encryption has an estimated audience of 1,102,341 people in United States, concentrated in Ohio and California.

02

What is the gender split and age of Encryption fans?

45.1% of Encryption fans are female, 54.9% are male, with an average age of 39.7 years.

03

Which brands do Encryption fans like most?

Encryption fans show strongest brand affinity for Google Drive (13.73×), Privacy policy (28.24×), and Virtual private network (28.24×) over the country average.

04

Where do Encryption fans live in United States?

Encryption fans in United States are most concentrated in Ohio (reach ~200K), California (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Encryption fans also like?

Beyond Encryption itself, the audience over-indexes on Privacy policy (28.24×), Virtual private network (28.24×), Self-employment (3.57×), and Zoom! (3.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Encryption audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Encryption. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →