ExpressVPN Audience in United States

ExpressVPN logo

ExpressVPN has an estimated audience of 1,680,174 people in United States. 47.5% are female, 52.5% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, IOS SDK, Vocal harmony, Governor of Michigan, Israel.

The average ExpressVPN fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, IOS SDK, Vocal harmony, with strongest over-indexing on Keene, New Hampshire (169.61× the country average). Demographically, the ExpressVPN audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: VPN

Demographics of ExpressVPN fans

Demographic split for ExpressVPN audience in United States
MetricValue
Female47.5%
Male52.5%
Average age43.5
Estimated audience size1,680,174

Audience persona

The typical ExpressVPN fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for ExpressVPN in United States
RegionReachAffinity
California254,6081.38×
Texas181,0421.25×
Florida145,3371.28×
New York113,5171.21×
Virginia52,7321.29×
Illinois51,7320.92×
Georgia51,2240.99×
North Carolina50,1190.99×
Washington47,3501.4×
New Jersey45,6261.07×
Pennsylvania43,3870.77×
Ohio38,7860.75×
Arizona34,3321×
Michigan33,1550.75×
Massachusetts31,4510.95×
Tennessee30,4010.9×
Colorado28,8911.09×
Indiana28,2250.92×
Maryland25,2390.87×
Washington, District of Columbia25,1974.99×
Oregon22,8051.18×
Missouri21,7800.8×
South Carolina20,8390.82×
Alabama18,6720.8×
Minnesota18,5740.77×
Kentucky17,7590.84×
Utah17,4851.16×
Wisconsin17,4490.69×
Nevada17,1871.06×
Iowa16,6601.2×
Oklahoma16,4900.88×
Louisiana15,6020.72×
Connecticut14,2900.85×
Kansas13,5441.02×
Arkansas10,7740.78×
Mississippi10,0390.73×
Idaho8,7451.04×
Hawaii8,3371.15×
Nebraska6,8300.81×
New Mexico6,3430.75×
New Hampshire5,5860.84×
West Virginia5,0550.65×
Maine4,6470.77×
Montana4,2950.92×
Rhode Island3,7480.7×
Alaska3,2160.89×
Delaware3,1810.69×
South Dakota2,4120.62×
North Dakota2,2990.67×
Vermont2,0590.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ExpressVPN audience
BrandAffinityCategory
Keene, New Hampshire169.61×Travel & Leisure
IOS SDK116.4×Technology & Electronics
Vocal harmony7.18×Music & Radio
Governor of Michigan11.42×Politics & Society
Israel2.94×Travel & Leisure
Goop7.44×Internet & Social Media
Grinch5.34×Movies & TV
Wok8.46×Food & Beverages
Elsword20.51×Games
Hibachi8.51×Food & Beverages
Jesse Plemons3.72×Movies & TV
Google Home6.81×Technology & Electronics
Hipster9.84×Politics & Society
El Paso County, Colorado12.01×Travel & Leisure
Grace Slick8.07×Music & Radio
Fairy godmother6.81×Literature
Mangaka3.81×Literature
headspace8.28×Health
Cherish (group)9.59×Music & Radio
Historic site3.46×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ExpressVPN audience
TraitClusterScore
Need for SecurityCONSERVATISM3.06
Early Adopter MentalityPOWER1.41
Quality AwarenessPREMIUM1.41
Career OrientationPOWER1.38
Convenience OrientationPREMIUM1.33
Family OrientationCONSERVATISM1.32

Worldwide distribution

Worldwide audience distribution share by country for ExpressVPN
CountryShare
China26.2%
United States16.5%
United Kingdom5.9%

See ExpressVPN audiences in other countries

More VPN audiences in United States

Frequently asked questions

How many fans does ExpressVPN have in United States?

ExpressVPN has an estimated audience of 1,680,174 people in United States, concentrated in California and Texas.

What is the gender split and age of ExpressVPN fans?

47.5% of ExpressVPN fans are female, 52.5% are male, with an average age of 43.5 years.

Which brands do ExpressVPN fans like most?

ExpressVPN fans show strongest brand affinity for Keene, New Hampshire (169.61×), IOS SDK (116.4×), and Vocal harmony (7.18×) over the country average.

Where do ExpressVPN fans live in United States?

ExpressVPN fans in United States are most concentrated in California (reach 254,608), Texas (reach 181,042), and Florida (reach 145,337). These three regions account for the largest share of the active audience.

What other brands do ExpressVPN fans also like?

Beyond ExpressVPN itself, the audience over-indexes on IOS SDK (116.4×), Vocal harmony (7.18×), Governor of Michigan (11.42×), and Israel (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ExpressVPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.