Rascasse Audience Intelligence

ExpressVPN Target Market in United States

A data profile of the people who buy, follow and care about ExpressVPN in United States — modelled from more than twelve digital signal sources. ExpressVPN has an estimated audience of 1,666,529 people in United States.

#1695among Brand in United States#573in Technology & Electronics

The average ExpressVPN fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Information privacy, Virtual private network, Privacy policy, with strongest over-indexing on Information privacy (192.16× the country average).

Demographically, the ExpressVPN audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ExpressVPN fan in United States is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Information privacy.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ExpressVPN profile in United States.

Audience size
1.7M
in United States
Gender
43.4%♀
56.6% male
Age
44.0
average years
Country rank
#16395
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ExpressVPN

43.4% are female, 56.6% are male, average age 44.0.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for ExpressVPN audience in United States
MetricValue
Female43.4%
Male56.6%
Average age44.0
Estimated audience size1,666,529
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the ExpressVPN audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

15.2%

of the worldwide ExpressVPN audience comes from United States.

Worldwide audience distribution share by country for ExpressVPN
CountryShare
China29.6%
United States15.2%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ExpressVPN audience in United States is strongest.

Fig. 05

Top regions by affinity

ExpressVPN customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K3.24×
02Iowa~30K2.45×
03California~300K1.38×
04Washington~40K1.30×
05Florida~100K1.26×
06New York~100K1.25×
07Arizona~40K1.21×
08Hawaii~9K1.20×
09Virginia~50K1.19×
10Utah~20K1.19×
11New Jersey~50K1.18×
12Texas~200K1.16×
13Kansas~20K1.12×
14Oregon~20K1.11×
15Georgia~60K1.10×
16Alaska~4K1.04×
17Idaho~9K1.03×
18Wyoming~3K1.03×
19Colorado~30K1.01×
20Nevada~20K0.99×
21Montana~5K0.99×
22Illinois~50K0.94×
23North Carolina~50K0.92×
24South Dakota~4K0.92×
25Massachusetts~30K0.90×
26North Dakota~3K0.90×
27New Mexico~8K0.89×
28Tennessee~30K0.86×
29Maryland~30K0.86×
30Missouri~20K0.84×
31South Carolina~20K0.84×
32Oklahoma~20K0.84×
33New Hampshire~6K0.84×
34Connecticut~10K0.80×
35Nebraska~7K0.80×
36Arkansas~10K0.79×
37Indiana~20K0.77×
38Mississippi~10K0.77×
39Maine~5K0.77×
40Kentucky~20K0.76×
41Rhode Island~4K0.76×
42Delaware~4K0.76×
43Pennsylvania~40K0.75×
44Alabama~20K0.75×
45Ohio~40K0.72×
46West Virginia~6K0.72×
47Minnesota~20K0.70×
48Louisiana~20K0.70×
49Michigan~30K0.69×
50Wisconsin~20K0.68×
Fig. 06

Affinity by region

Affinity by region — ExpressVPN, United States
0.68×1.00×3.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ExpressVPN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ExpressVPN audience
#·InterestCategoryAffinity×
01Information privacyTechnology & Electronics192.16×
02Virtual private networkTechnology & Electronics45.38×
03Proxy serverInternet & Social Media15.08×
04Office 365Technology & Electronics9.83×
05Privacy policyTechnology & Electronics9.02×
06SpreadsheetTechnology & Electronics8.75×
07Internet privacyTechnology & Electronics6.97×
08Sustainable energyHome & Garden5.30×
09Internet service providerTechnology & Electronics4.79×
10Information securityBusiness & Career4.65×
11Computer securityBusiness & Career3.85×
12Renewable energyBusiness & Career3.68×
13Home automationTechnology & Electronics3.07×
14InnovationBusiness & Career2.48×
15FedExBusiness & Career2.45×
16Solar energyHome & Garden2.23×
17Mortgage loansBusiness & Career1.90×
18Google MapsInternet & Social Media1.76×
19T-MobileTechnology & Electronics1.61×
20United States Postal ServiceBusiness & Career1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ExpressVPN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ExpressVPN audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.54×
SustainabilityBALANCE1.81×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ExpressVPN audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
Design AffinityPREMIUM0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ExpressVPN's target market in United States?

ExpressVPN's target market in United States covers an estimated 1,666,529 people, concentrated in California and Texas.

02

What is the gender split and age of ExpressVPN customers?

43.4% of the ExpressVPN audience are female, 56.6% are male, with an average age of 44.0 years.

03

Which brands do ExpressVPN fans like most?

ExpressVPN fans show strongest brand affinity for Information privacy (192.16×), Virtual private network (45.38×), and Privacy policy (9.02×) over the country average.

04

Where do ExpressVPN fans live in United States?

ExpressVPN fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do ExpressVPN fans also like?

Beyond ExpressVPN itself, the audience over-indexes on Virtual private network (45.38×), Privacy policy (9.02×), Office 365 (9.83×), and Sustainable energy (5.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See ExpressVPN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ExpressVPN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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