La Vanguardia Audience in Germany
La Vanguardia has an estimated audience of 264,751 people in Germany. 50.6% are female, 49.4% are male, average age 41.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: LaSexta, Telecinco, El País, Mercadona, Morgan Freeman.
The average La Vanguardia fan in Germany is 41.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include LaSexta, Telecinco, El País, with strongest over-indexing on LaSexta (209.22× the country average). Demographically, the La Vanguardia audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of La Vanguardia fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 41.6 |
| Estimated audience size | 264,751 |
Audience persona
The typical La Vanguardia fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for LaSexta.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 67,872 | 1.59× |
| Baden-Württemberg | 60,420 | 1.67× |
| Nordrhein-Westfalen | 58,832 | 1.02× |
| Hessen | 33,102 | 1.64× |
| Berlin | 26,273 | 2.22× |
| Niedersachsen | 21,706 | 0.84× |
| Rheinland-Pfalz | 18,768 | 1.41× |
| Hamburg | 9,181 | 1.53× |
| Sachsen | 7,755 | 0.6× |
| Schleswig-Holstein | 6,435 | 0.68× |
| Brandenburg | 4,009 | 0.49× |
| Mecklenburg-Vorpommern | 2,142 | 0.42× |
| Sachsen-Anhalt | 1,925 | 0.28× |
| Saarland | 1,797 | 0.55× |
| Bremen | 1,784 | 0.79× |
| Thüringen | 1,725 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LaSexta | 209.22× | Movies & TV |
| Telecinco | 93.75× | Movies & TV |
| El País | 34.26× | News |
| Mercadona | 44.88× | Shopping |
| Morgan Freeman | 17.11× | Movies & TV |
| Katey Sagal | 20× | Movies & TV |
| James Franco | 17.92× | Movies & TV |
| Danny DeVito | 16.21× | Movies & TV |
| Dave Franco | 20× | Movies & TV |
| Eskimo Callboy | 13× | Music & Radio |
| Country rap | 6.42× | Music & Radio |
| Satire | 4.77× | Literature |
| Olympic sports | 7.69× | Sports |
| Madrid | 8.68× | Travel & Leisure |
| Ekstraklasa | 20× | Sports |
| Ryanair | 2.58× | Travel & Leisure |
| Comedy music | 20× | Music & Radio |
| Emotional intelligence | 4.8× | Health |
| RTL Television | 2.64× | Movies & TV |
| Zac Efron | 5.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.79 |
| Urban Lifestyle | OPEN | 1.76 |
| Spirituality | BALANCE | 1.6 |
| Mindfulness | BALANCE | 1.3 |
| Early Adopter Mentality | POWER | 1.29 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 76.7% |
| United States | 3.7% |
| Mexico | 3.1% |
See La Vanguardia audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Der Tagesspiegel (6,754,541)
- Die Welt (5,972,493)
Frequently asked questions
How many fans does La Vanguardia have in Germany?
La Vanguardia has an estimated audience of 264,751 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of La Vanguardia fans?
50.6% of La Vanguardia fans are female, 49.4% are male, with an average age of 41.6 years.
Which brands do La Vanguardia fans like most?
La Vanguardia fans show strongest brand affinity for LaSexta (209.22×), Telecinco (93.75×), and El País (34.26×) over the country average.
Where do La Vanguardia fans live in Germany?
La Vanguardia fans in Germany are most concentrated in Bayern (reach 67,872), Baden-Württemberg (reach 60,420), and Nordrhein-Westfalen (reach 58,832). These three regions account for the largest share of the active audience.
What other brands do La Vanguardia fans also like?
Beyond La Vanguardia itself, the audience over-indexes on Telecinco (93.75×), El País (34.26×), Mercadona (44.88×), and Morgan Freeman (17.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for La Vanguardia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.