Rascasse Audience Intelligence

La Vanguardia Audience in Germany

A data profile of the people who buy, follow and care about La Vanguardia in Germany — modelled from more than twelve digital signal sources. La Vanguardia has an estimated audience of 260,475 people in Germany.

#101among Newspaper in Germany#626among Website / Newspaper / Magazine in Germany#214in News

The average La Vanguardia fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include El País, LaSexta, Telecinco, with strongest over-indexing on El País (32.48× the country average).

Demographically, the La Vanguardia audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical La Vanguardia fan in Germany is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for El País.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Vanguardia profile in Germany.

Audience size
260K
in Germany
Gender
50.6%♀
49.4% male
Age
41.6
average years
Country rank
#19133
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of La Vanguardia

50.6% are female, 49.4% are male, average age 41.6.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for La Vanguardia audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age41.6
Estimated audience size260,475
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the La Vanguardia audience in Germany
Age bracketShare%
16-198%
20-2920%
30-3927%
40-4926%
50+18%
Fig. 04

Worldwide distribution

1.2%

of the worldwide La Vanguardia audience comes from Germany.

Worldwide audience distribution share by country for La Vanguardia
CountryShare
Spain76.5%
United States3.8%
Mexico3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Vanguardia audience in Germany is strongest.

Fig. 05

Top regions by affinity

La Vanguardia fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K2.08×
02Baden-Württemberg~60K1.59×
03Hessen~30K1.58×
04Bayern~70K1.54×
05Hamburg~9K1.50×
06Rheinland-Pfalz~20K1.42×
07Nordrhein-Westfalen~70K1.14×
08Bremen~2K0.94×
09Niedersachsen~20K0.81×
10Saarland~3K0.78×
11Schleswig-Holstein~7K0.74×
12Sachsen~8K0.65×
13Mecklenburg-Vorpommern~3K0.57×
14Brandenburg~5K0.55×
15Sachsen-Anhalt~3K0.50×
16Thüringen~3K0.50×
Fig. 06

Affinity by region

Affinity by region — La Vanguardia, Germany
0.50×1.00×2.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Vanguardia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Vanguardia audience
#·InterestCategoryAffinity×
01LaSextaMovies & TV102.38×
02TelecincoMovies & TV58.50×
03El PaísNews32.48×
04MercadonaShopping24.04×
05Danny DeVitoMovies & TV20.00×
06James FrancoMovies & TV20.00×
07Traffic signCars & Mobility20.00×
08Dave FrancoMovies & TV20.00×
09EkstraklasaSports20.00×
10Katey SagalMovies & TV16.49×
11Iberia (airline)Travel & Leisure15.85×
12Ashton KutcherMovies & TV13.89×
13Eddie MurphyMovies & TV12.13×
14Eskimo CallboyMusic & Radio12.08×
15Morgan FreemanMovies & TV11.47×
16Olympic sportsSports10.88×
17MadridTravel & Leisure10.59×
18La LigaSports4.62×
19RyanairTravel & Leisure3.67×
20Online newspaperNews3.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Vanguardia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Vanguardia audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.19×
SpiritualityBALANCE1.97×
Urban LifestyleOPEN1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Vanguardia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Pet OwnershipJOY0.75×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Vanguardia have in Germany?

La Vanguardia has an estimated audience of 260,475 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of La Vanguardia fans?

50.6% of La Vanguardia fans are female, 49.4% are male, with an average age of 41.6 years.

03

Which brands do La Vanguardia fans like most?

La Vanguardia fans show strongest brand affinity for El País (32.48×), LaSexta (102.38×), and Telecinco (58.5×) over the country average.

04

Where do La Vanguardia fans live in Germany?

La Vanguardia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do La Vanguardia fans also like?

Beyond La Vanguardia itself, the audience over-indexes on LaSexta (102.38×), Telecinco (58.5×), Iberia (airline) (15.85×), and Danny DeVito (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Newspaper audiences in Germany

See La Vanguardia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for La Vanguardia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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