Rascasse Audience Intelligence

Curiosity Audience in Germany

A data profile of the people who buy, follow and care about Curiosity in Germany — modelled from more than twelve digital signal sources. Curiosity has an estimated audience of 255,945 people in Germany.

#6655among Topic in Germany#973in Politics & Society

The average Curiosity fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include El País, Drip brew, Caffè Americano, with strongest over-indexing on El País (31.05× the country average).

Demographically, the Curiosity audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Curiosity fan in Germany is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for El País.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Curiosity profile in Germany.

Audience size
256K
in Germany
Gender
57.5%♀
42.5% male
Age
39.0
average years
Country rank
#19356
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Curiosity fans

57.5% are female, 42.5% are male, average age 39.0.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Curiosity audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age39.0
Estimated audience size255,945
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Curiosity audience in Germany
Age bracketShare%
16-1921%
20-2915%
30-3921%
40-4927%
50+16%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Curiosity audience comes from Germany.

Worldwide audience distribution share by country for Curiosity
CountryShare
United States27.2%
Italy7.1%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Curiosity audience in Germany is strongest.

Fig. 05

Top regions by affinity

Curiosity fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.58×
02Berlin~20K1.50×
03Hamburg~7K1.26×
04Bayern~50K1.10×
05Baden-Württemberg~40K1.09×
06Nordrhein-Westfalen~60K1.08×
07Bremen~2K1.08×
08Schleswig-Holstein~9K0.99×
09Niedersachsen~20K0.92×
10Sachsen~10K0.90×
11Brandenburg~7K0.84×
12Thüringen~5K0.82×
13Saarland~3K0.82×
14Rheinland-Pfalz~10K0.78×
15Sachsen-Anhalt~5K0.76×
16Mecklenburg-Vorpommern~4K0.74×
Fig. 06

Affinity by region

Affinity by region — Curiosity, Germany
0.74×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Curiosity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Curiosity audience
#·InterestCategoryAffinity×
01Drip brewFood & Beverages42.98×
02El PaísNews31.05×
03Caffè AmericanoFood & Beverages28.99×
04Scientific journalLiterature11.38×
05Blood vesselHealth11.22×
06FirefoxInternet & Social Media7.14×
07Non-alcoholic beverageFood & Beverages6.92×
08Karl MarxLiterature6.46×
09Ryan GoslingMovies & TV4.50×
10Sandra BullockMovies & TV4.43×
11BiochemistryBusiness & Career4.36×
12Political scienceBusiness & Career4.12×
13Accounting softwareBusiness & Career3.91×
14SatireLiterature3.38×
15Online newspaperNews3.17×
16Public transportCars & Mobility2.94×
17Netto Marken-DiscountShopping2.12×
18TransfermarktSports1.86×
19TagesschauMovies & TV1.66×
20Luxury goodsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Curiosity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Curiosity audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.47×
SpiritualityBALANCE2.35×
Early Adopter MentalityPOWER1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Curiosity audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.70×
Price SensitivityPREMIUM0.73×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Curiosity have in Germany?

Curiosity has an estimated audience of 255,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Curiosity fans?

57.5% of Curiosity fans are female, 42.5% are male, with an average age of 39.0 years.

03

Which brands do Curiosity fans like most?

Curiosity fans show strongest brand affinity for El País (31.05×), Drip brew (42.98×), and Caffè Americano (28.99×) over the country average.

04

Where do Curiosity fans live in Germany?

Curiosity fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Curiosity fans also like?

Beyond Curiosity itself, the audience over-indexes on Drip brew (42.98×), Caffè Americano (28.99×), Firefox (7.14×), and Non-alcoholic beverage (6.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Curiosity audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Curiosity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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