Curiosity Audience in Germany
Curiosity has an estimated audience of 255,945 people in Germany. 57.5% are female, 42.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pillow, Unique Gifts, Haberler, Este, Veneto, Birthday Gifts.
The average Curiosity fan in Germany is 39.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pillow, Unique Gifts, Haberler, with strongest over-indexing on Pillow (3.03× the country average). Demographically, the Curiosity audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Curiosity fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 39.0 |
| Estimated audience size | 255,945 |
Audience persona
The typical Curiosity fan in Germany is more female, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 61,787 | 1.1× |
| Bayern | 45,800 | 1.11× |
| Baden-Württemberg | 39,303 | 1.13× |
| Hessen | 33,049 | 1.69× |
| Niedersachsen | 22,790 | 0.92× |
| Berlin | 18,726 | 1.64× |
| Sachsen | 11,128 | 0.89× |
| Schleswig-Holstein | 9,011 | 0.98× |
| Rheinland-Pfalz | 7,673 | 0.6× |
| Hamburg | 7,440 | 1.29× |
| Brandenburg | 6,318 | 0.8× |
| Thüringen | 4,709 | 0.72× |
| Sachsen-Anhalt | 4,561 | 0.69× |
| Mecklenburg-Vorpommern | 3,031 | 0.62× |
| Bremen | 2,392 | 1.09× |
| Saarland | 2,326 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.03× | Home & Garden |
| Unique Gifts | 2.78× | Shopping |
| Haberler | 2.47× | News |
| Este, Veneto | 4.13× | Travel & Leisure |
| Birthday Gifts | 2.56× | Kids & Family |
| CAC 40 | 1.61× | Business & Career |
| Nationality | 2.98× | Politics & Society |
| Collectable | 1.51× | Kids & Family |
| Christmas Gift | 1.56× | Kids & Family |
| Mothercare | 1.59× | Kids & Family |
| Minestrone | 1.96× | Food & Beverages |
| Business English | 2.08× | Business & Career |
| Justice | 2.75× | Politics & Society |
| Natural rubber | 1.61× | Cars & Mobility |
| Sixx | 2.14× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 2.88× | Politics & Society |
| Geothermal heating | 3.11× | Home & Garden |
| Esra Erol | 3.36× | Movies & TV |
| Magazine (band) | 2.72× | Music & Radio |
| Samanyolu Haber | 2.19× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.33 |
| Early Adopter Mentality | POWER | 1.99 |
| Spirituality | BALANCE | 1.97 |
| Mindfulness | BALANCE | 1.55 |
| Pet Ownership | JOY | 1.55 |
| Convenience Orientation | PREMIUM | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| Italy | 7.1% |
| Spain | 6.3% |
See Curiosity audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Curiosity have in Germany?
Curiosity has an estimated audience of 255,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Curiosity fans?
57.5% of Curiosity fans are female, 42.5% are male, with an average age of 39.0 years.
Which brands do Curiosity fans like most?
Curiosity fans show strongest brand affinity for Pillow (3.03×), Unique Gifts (2.78×), and Haberler (2.47×) over the country average.
Where do Curiosity fans live in Germany?
Curiosity fans in Germany are most concentrated in Nordrhein-Westfalen (reach 61,787), Bayern (reach 45,800), and Baden-Württemberg (reach 39,303). These three regions account for the largest share of the active audience.
What other brands do Curiosity fans also like?
Beyond Curiosity itself, the audience over-indexes on Unique Gifts (2.78×), Haberler (2.47×), Este, Veneto (4.13×), and Birthday Gifts (2.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Curiosity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.