Curiosity Audience in United States

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Curiosity has an estimated audience of 2,544,700 people in United States. 64.5% are female, 35.5% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Nationality, 3D printing, Pillow, Panama.

The average Curiosity fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Nationality, 3D printing, with strongest over-indexing on Elsword (21.82× the country average). Demographically, the Curiosity audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Curiosity fans

Demographic split for Curiosity audience in United States
MetricValue
Female64.5%
Male35.5%
Average age38.0
Estimated audience size2,544,700

Audience persona

The typical Curiosity fan in United States is more female, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Curiosity in United States
RegionReachAffinity
California358,1801.28×
Texas246,6621.13×
Florida180,0431.05×
New York154,9131.09×
Georgia89,5731.14×
Illinois86,8051.02×
North Carolina82,7311.08×
Pennsylvania81,1640.95×
Ohio81,0411.03×
Virginia72,6481.17×
Michigan71,0491.07×
Washington66,7901.31×
New Jersey60,7320.94×
Arizona56,8071.09×
Tennessee50,0900.98×
Maryland49,6511.13×
Massachusetts47,0820.94×
Indiana45,1130.97×
Missouri43,0841.05×
Colorado41,7101.04×
South Carolina39,2281.02×
Minnesota39,1851.07×
Wisconsin36,7720.96×
Oregon35,8871.23×
Alabama33,3140.94×
Louisiana30,6770.93×
Kentucky29,2200.92×
Oklahoma28,6911.02×
Utah23,5331.03×
Nevada22,7870.93×
Connecticut21,8540.86×
Arkansas21,7961.04×
Mississippi21,5771.03×
Kansas20,7131.03×
Iowa19,6640.94×
New Mexico13,5531.06×
Idaho12,9841.02×
Nebraska11,1440.87×
Hawaii11,1271.02×
West Virginia9,8110.83×
Maine8,2860.91×
New Hampshire8,1950.82×
Washington, District of Columbia8,0011.05×
Montana6,3910.91×
Rhode Island6,3850.79×
Delaware5,8950.84×
Alaska5,7071.05×
North Dakota4,8950.94×
South Dakota4,7170.8×
Vermont4,0690.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Curiosity audience
BrandAffinityCategory
Elsword21.82×Games
Nationality2.55×Politics & Society
3D printing2.2×Technology & Electronics
Pillow1.57×Home & Garden
Panama2.33×Travel & Leisure
Solo climbing3.02×Sports
JTV (Indonesia)1.89×
Erie County, New York3.05×Travel & Leisure
EShakti3.18×Shopping
Hebe1.84×Home & Garden
Buying a House1.94×Home & Garden
Janitor1.77×Home & Garden
Magazine (band)1.62×Music & Radio
Buying and Selling Real Estate1.9×Home & Garden
Enfamil1.64×Kids & Family
Spinal muscular atrophy2.2×Health
Mackenzie Foy1.81×Fashion & Accessoires
San Pellegrino1.7×Food & Beverages
Tezz1.62×Movies & TV
Isabela (province)3.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Curiosity audience
TraitClusterScore
PatriotismCONSERVATISM1.37
SpiritualityBALANCE1.36
IndividualismJOY1.33
Convenience OrientationPREMIUM1.33
ExtroversionTHRILL1.32
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Curiosity
CountryShare
United States27.2%
Italy7.1%
Spain6.3%

See Curiosity audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Curiosity have in United States?

Curiosity has an estimated audience of 2,544,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Curiosity fans?

64.5% of Curiosity fans are female, 35.5% are male, with an average age of 38.0 years.

Which brands do Curiosity fans like most?

Curiosity fans show strongest brand affinity for Elsword (21.82×), Nationality (2.55×), and 3D printing (2.2×) over the country average.

Where do Curiosity fans live in United States?

Curiosity fans in United States are most concentrated in California (reach 358,180), Texas (reach 246,662), and Florida (reach 180,043). These three regions account for the largest share of the active audience.

What other brands do Curiosity fans also like?

Beyond Curiosity itself, the audience over-indexes on Nationality (2.55×), 3D printing (2.2×), Pillow (1.57×), and Panama (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Curiosity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.