Milenio Audience in United States

Milenio logo

Milenio has an estimated audience of 2,532,384 people in United States. 42.1% are female, 57.9% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Progressive rock, Nationality, James Madison University, Panama, Isabela (province).

The average Milenio fan in United States is 41.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Progressive rock, Nationality, James Madison University, with strongest over-indexing on Progressive rock (4.86× the country average). Demographically, the Milenio audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of Milenio fans

Demographic split for Milenio audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.0
Estimated audience size2,532,384

Audience persona

The typical Milenio fan in United States is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.

Top regions in United States

Top regions ranked by reach for Milenio in United States
RegionReachAffinity
Texas1,394,9006.41×
California1,052,3443.78×
Florida203,7621.19×
Georgia139,3441.79×
Illinois135,6721.61×
Washington131,3302.59×
Arizona129,9402.51×
New York88,0100.62×
North Carolina72,1810.95×
Nevada55,7812.28×
Indiana46,3441×
Virginia40,6920.66×
Colorado39,8741×
Utah36,4281.61×
Oregon34,4681.19×
Michigan30,3340.46×
Wisconsin26,7730.7×
Oklahoma26,1310.93×
Missouri25,5830.63×
Maryland24,1370.55×
Massachusetts23,8630.48×
New Jersey23,4960.36×
Louisiana22,6900.69×
Pennsylvania22,0030.26×
Ohio21,2440.27×
New Mexico20,9351.65×
South Carolina20,9290.55×
Minnesota18,9850.52×
Kansas18,7640.94×
Tennessee17,9660.35×
Connecticut16,3660.64×
Idaho14,3591.13×
Washington, District of Columbia14,3221.88×
Nebraska12,1420.96×
Arkansas10,2560.49×
Alabama9,8060.28×
New Hampshire9,2990.93×
Kentucky7,5330.24×
Iowa6,1580.3×
North Dakota6,0811.17×
Alaska3,9040.72×
West Virginia3,7620.32×
Mississippi3,6460.17×
Montana3,2730.47×
Hawaii2,6550.24×
South Dakota2,5840.44×
Delaware2,5020.36×
Wyoming2,4350.65×
Rhode Island2,3950.3×
Maine2,3930.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Milenio audience
BrandAffinityCategory
Progressive rock4.86×Music & Radio
Nationality4.42×Politics & Society
James Madison University16.84×Business & Career
Panama4.4×Travel & Leisure
Isabela (province)8.54×
Sears2.43×Shopping
Spinal muscular atrophy5.03×Health
iZombie6.89×Movies & TV
Elmhurst College14.47×Business & Career
Stucco2.68×Home & Garden
Buying and Selling Real Estate3.13×Home & Garden
Warning sign4.79×Cars & Mobility
Italian Market, Philadelphia5.3×
JTV (Indonesia)1.93×
Lebanese cuisine2.59×Food & Beverages
Facejacker29.08×Movies & TV
Mad About You3.79×Movies & TV
REO Speedwagon2.3×Music & Radio
Enrique Hernández (baseball)4.17×Sports
LaMarcus Aldridge5.89×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Milenio audience
TraitClusterScore
Quality AwarenessPREMIUM1.14
Need for SecurityCONSERVATISM1.08
Urban LifestyleOPEN1
SustainabilityBALANCE0.99
SpiritualityBALANCE0.99
Convenience OrientationPREMIUM0.92

Worldwide distribution

Worldwide audience distribution share by country for Milenio
CountryShare
Mexico57.5%
United States32.0%
Ecuador1.8%

See Milenio audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Milenio have in United States?

Milenio has an estimated audience of 2,532,384 people in United States, concentrated in Texas and California.

What is the gender split and age of Milenio fans?

42.1% of Milenio fans are female, 57.9% are male, with an average age of 41.0 years.

Which brands do Milenio fans like most?

Milenio fans show strongest brand affinity for Progressive rock (4.86×), Nationality (4.42×), and James Madison University (16.84×) over the country average.

Where do Milenio fans live in United States?

Milenio fans in United States are most concentrated in Texas (reach 1,394,900), California (reach 1,052,344), and Florida (reach 203,762). These three regions account for the largest share of the active audience.

What other brands do Milenio fans also like?

Beyond Milenio itself, the audience over-indexes on Nationality (4.42×), James Madison University (16.84×), Panama (4.4×), and Isabela (province) (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Milenio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.