Rascasse Audience Intelligence

Milenio Audience in United States

A data profile of the people who buy, follow and care about Milenio in United States — modelled from more than twelve digital signal sources. Milenio has an estimated audience of 2,530,822 people in United States.

#348among Website / Newspaper / Magazine in United States#72in News

The average Milenio fan in United States is 41.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Liga MX, El País, Prison Break, with strongest over-indexing on Liga MX (19.49× the country average).

Demographically, the Milenio audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Milenio fan in United States is more male, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Liga MX.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Milenio profile in United States.

Audience size
2.5M
in United States
Gender
42.1%♀
57.9% male
Age
41.0
average years
Country rank
#11806
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Milenio

42.1% are female, 57.9% are male, average age 41.0.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Milenio audience in United States
MetricValue
Female42.1%
Male57.9%
Average age41.0
Estimated audience size2,530,822
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Milenio audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3926%
40-4927%
50+17%
Fig. 04

Worldwide distribution

27.4%

of the worldwide Milenio audience comes from United States.

Worldwide audience distribution share by country for Milenio
CountryShare
Mexico57.8%
United States27.4%
Argentina6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Milenio audience in United States is strongest.

Fig. 05

Top regions by affinity

Milenio fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1.5M5.74×
02California~1M3.64×
03Arizona~100K2.42×
04Washington~100K2.26×
05Nevada~50K1.98×
06New Mexico~20K1.93×
07Georgia~100K1.70×
08Illinois~100K1.68×
09Washington, District of Columbia~10K1.54×
10Oregon~40K1.40×
11Utah~30K1.35×
12Idaho~10K1.16×
13New Hampshire~10K1.12×
14Florida~200K1.10×
15North Dakota~5K1.04×
16Kansas~20K1.00×
17Indiana~40K0.97×
18Nebraska~10K0.94×
19Alaska~5K0.94×
20Connecticut~20K0.92×
21Vermont~4K0.92×
22South Dakota~5K0.91×
23Colorado~40K0.90×
24Montana~6K0.89×
25Oklahoma~20K0.88×
26Delaware~6K0.88×
27North Carolina~70K0.87×
28Rhode Island~7K0.87×
29West Virginia~10K0.86×
30Hawaii~9K0.86×
31Maine~8K0.86×
32Mississippi~20K0.83×
33Arkansas~20K0.79×
34Louisiana~30K0.78×
35Wisconsin~30K0.77×
36Iowa~20K0.76×
37Virginia~40K0.73×
38South Carolina~30K0.73×
39Kentucky~20K0.73×
40Maryland~30K0.71×
41Missouri~30K0.71×
42Alabama~20K0.70×
43Minnesota~30K0.69×
44New York~100K0.67×
45Tennessee~30K0.64×
46Michigan~40K0.63×
47Massachusetts~30K0.63×
48New Jersey~40K0.57×
49Ohio~40K0.53×
50Pennsylvania~40K0.50×
Fig. 06

Affinity by region

Affinity by region — Milenio, United States
0.50×1.00×5.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Milenio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Milenio audience
#·InterestCategoryAffinity×
01El PaísNews32.41×
02Prison BreakMovies & TV23.76×
03Liga MXSports19.49×
04Saw (franchise)Movies & TV16.25×
05Atlético MadridSports10.93×
06MadridTravel & Leisure8.60×
07San Diego PadresSports7.45×
08La LigaSports6.11×
09Spanish languagePolitics & Society5.24×
10Soap operaMovies & TV5.24×
11Milwaukee BrewersSports4.86×
12Las VegasTravel & Leisure4.71×
13Solar energyHome & Garden4.37×
14Renewable energyBusiness & Career4.14×
15Discount storesShopping3.36×
16Real Madrid C.F.Sports3.34×
17Mortgage loansBusiness & Career3.10×
18Shopping mallsShopping2.70×
19Classical musicMusic & Radio2.57×
20WalgreensShopping2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Milenio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Milenio audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.06×
Quality AwarenessPREMIUM2.05×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Milenio audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.52×
Design AffinityPREMIUM0.63×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Milenio have in United States?

Milenio has an estimated audience of 2,530,822 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Milenio fans?

42.1% of Milenio fans are female, 57.9% are male, with an average age of 41.0 years.

03

Which brands do Milenio fans like most?

Milenio fans show strongest brand affinity for Liga MX (19.49×), El País (32.41×), and Prison Break (23.76×) over the country average.

04

Where do Milenio fans live in United States?

Milenio fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Milenio fans also like?

Beyond Milenio itself, the audience over-indexes on El País (32.41×), Prison Break (23.76×), Las Vegas (4.71×), and Saw (franchise) (16.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Milenio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Milenio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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