Milenio Audience in United States
Milenio has an estimated audience of 2,532,384 people in United States. 42.1% are female, 57.9% are male, average age 41.0. Top regions: Texas, California, Florida. Top brand affinities: Liga MX, Prison Break, El País, Saw (franchise), La Liga.
The average Milenio fan in United States is 41.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Liga MX, Prison Break, El País, with strongest over-indexing on Liga MX (19.98× the country average). Demographically, the Milenio audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Milenio fans
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 41.0 |
| Estimated audience size | 2,532,384 |
Audience persona
The typical Milenio fan in United States is more male, around 41.0 years old, with strong Quality Awareness tendencies and a notable affinity for Liga MX.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,394,900 | 6.41× |
| California | 1,052,344 | 3.78× |
| Florida | 203,762 | 1.19× |
| Georgia | 139,344 | 1.79× |
| Illinois | 135,672 | 1.61× |
| Washington | 131,330 | 2.59× |
| Arizona | 129,940 | 2.51× |
| New York | 88,010 | 0.62× |
| North Carolina | 72,181 | 0.95× |
| Nevada | 55,781 | 2.28× |
| Indiana | 46,344 | 1× |
| Virginia | 40,692 | 0.66× |
| Colorado | 39,874 | 1× |
| Utah | 36,428 | 1.61× |
| Oregon | 34,468 | 1.19× |
| Michigan | 30,334 | 0.46× |
| Wisconsin | 26,773 | 0.7× |
| Oklahoma | 26,131 | 0.93× |
| Missouri | 25,583 | 0.63× |
| Maryland | 24,137 | 0.55× |
| Massachusetts | 23,863 | 0.48× |
| New Jersey | 23,496 | 0.36× |
| Louisiana | 22,690 | 0.69× |
| Pennsylvania | 22,003 | 0.26× |
| Ohio | 21,244 | 0.27× |
| New Mexico | 20,935 | 1.65× |
| South Carolina | 20,929 | 0.55× |
| Minnesota | 18,985 | 0.52× |
| Kansas | 18,764 | 0.94× |
| Tennessee | 17,966 | 0.35× |
| Connecticut | 16,366 | 0.64× |
| Idaho | 14,359 | 1.13× |
| Washington, District of Columbia | 14,322 | 1.88× |
| Nebraska | 12,142 | 0.96× |
| Arkansas | 10,256 | 0.49× |
| Alabama | 9,806 | 0.28× |
| New Hampshire | 9,299 | 0.93× |
| Kentucky | 7,533 | 0.24× |
| Iowa | 6,158 | 0.3× |
| North Dakota | 6,081 | 1.17× |
| Alaska | 3,904 | 0.72× |
| West Virginia | 3,762 | 0.32× |
| Mississippi | 3,646 | 0.17× |
| Montana | 3,273 | 0.47× |
| Hawaii | 2,655 | 0.24× |
| South Dakota | 2,584 | 0.44× |
| Delaware | 2,502 | 0.36× |
| Wyoming | 2,435 | 0.65× |
| Rhode Island | 2,395 | 0.3× |
| Maine | 2,393 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Liga MX | 19.98× | Sports |
| Prison Break | 25.36× | Movies & TV |
| El País | 29.08× | News |
| Saw (franchise) | 15.76× | Movies & TV |
| La Liga | 8.54× | Sports |
| Las Vegas | 4.01× | Travel & Leisure |
| FIFA World Cup | 3.26× | Sports |
| Real Madrid C.F. | 3.49× | Sports |
| Madrid | 9.68× | Travel & Leisure |
| FC Bayern Munich | 4.17× | Sports |
| Calzedonia | 23.89× | Fashion & Accessoires |
| San Diego Padres | 6.25× | Sports |
| Atlético Madrid | 8.7× | Sports |
| T-Mobile | 1.85× | Technology & Electronics |
| Milwaukee Brewers | 3.79× | Sports |
| Mexican cuisine | 2.32× | Food & Beverages |
| Sport Club Internacional | 9.87× | Sports |
| Cristiano Ronaldo | 4.23× | Sports |
| Olympic sports | 5.21× | Sports |
| FC Barcelona | 2.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.14 |
| Need for Security | CONSERVATISM | 1.08 |
| Urban Lifestyle | OPEN | 1 |
| Sustainability | BALANCE | 0.99 |
| Spirituality | BALANCE | 0.99 |
| Convenience Orientation | PREMIUM | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 57.5% |
| United States | 32.0% |
| Ecuador | 1.8% |
See Milenio audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Milenio have in United States?
Milenio has an estimated audience of 2,532,384 people in United States, concentrated in Texas and California.
What is the gender split and age of Milenio fans?
42.1% of Milenio fans are female, 57.9% are male, with an average age of 41.0 years.
Which brands do Milenio fans like most?
Milenio fans show strongest brand affinity for Liga MX (19.98×), Prison Break (25.36×), and El País (29.08×) over the country average.
Where do Milenio fans live in United States?
Milenio fans in United States are most concentrated in Texas (reach 1,394,900), California (reach 1,052,344), and Florida (reach 203,762). These three regions account for the largest share of the active audience.
What other brands do Milenio fans also like?
Beyond Milenio itself, the audience over-indexes on Prison Break (25.36×), El País (29.08×), Saw (franchise) (15.76×), and La Liga (8.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Milenio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.