Milenio Audience in Mexico
Milenio has an estimated audience of 4,549,864 people in Mexico. 50.1% are female, 49.9% are male, average age 34.6. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Chris Martin, National Car Rental, MSN, Pedro Pascal, Catholic Church.
The average Milenio fan in Mexico is 34.6 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Chris Martin, National Car Rental, MSN, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Milenio audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Milenio fans
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 34.6 |
| Estimated audience size | 4,549,864 |
Audience persona
The typical Milenio fan in Mexico is balanced, around 34.6 years old, with strong Travelling tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 2,037,820 | 2.83× |
| Distrito Federal | 788,138 | 1.14× |
| Jalisco | 390,513 | 1.01× |
| Nuevo Leon | 366,999 | 1.17× |
| Veracruz (state) | 356,881 | 1.16× |
| Michoacan de Ocampo | 246,580 | 1.36× |
| Puebla | 219,522 | 0.79× |
| Guanajuato | 216,632 | 0.87× |
| Guerrero | 212,474 | 1.59× |
| Baja California | 171,325 | 0.79× |
| Oaxaca | 158,011 | 1.09× |
| Chihuahua | 141,368 | 0.78× |
| Morelos | 127,712 | 1.41× |
| Sinaloa | 115,744 | 0.83× |
| Hidalgo | 104,757 | 0.82× |
| Coahuila de Zaragoza | 104,430 | 0.66× |
| Chiapas | 100,153 | 0.64× |
| Yucatan | 92,975 | 0.85× |
| Zacatecas | 59,171 | 0.89× |
| Durango | 54,694 | 0.75× |
| Aguascalientes | 53,859 | 0.81× |
| Baja California Sur | 46,037 | 1.1× |
| Nayarit | 38,362 | 0.76× |
| Tlaxcala | 31,794 | 0.53× |
| Colima | 30,145 | 0.9× |
| Campeche | 19,997 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Catholic Church | 2.53× | Politics & Society |
| El País | 3.05× | News |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| Travel agency | 2.74× | Travel & Leisure |
| Wattpad | 3.25× | Internet & Social Media |
| Banana | 2.48× | Food & Beverages |
| Sarcasm | 2.57× | Politics & Society |
| Game consoles | 1.78× | Technology & Electronics |
| Dentistry | 2.47× | Business & Career |
| RT (TV network) | 3.36× | Movies & TV |
| Office 365 | 2.33× | Technology & Electronics |
| High school | 2.99× | Business & Career |
| Bruce Willis | 2.45× | Movies & TV |
| Broadcasting of sports events | 2.78× | Movies & TV |
| Pilsner | 3.77× | Food & Beverages |
| Freeware | 2.09× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.23 |
| Spirituality | BALANCE | 1.09 |
| Risk Appetite | THRILL | 1.08 |
| Quality Awareness | PREMIUM | 1.05 |
| Urban Lifestyle | OPEN | 1.01 |
| Need for Security | CONSERVATISM | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 57.5% |
| United States | 32.0% |
| Ecuador | 1.8% |
See Milenio audiences in other countries
More News audiences in Mexico
Frequently asked questions
How many fans does Milenio have in Mexico?
Milenio has an estimated audience of 4,549,864 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Milenio fans?
50.1% of Milenio fans are female, 49.9% are male, with an average age of 34.6 years.
Which brands do Milenio fans like most?
Milenio fans show strongest brand affinity for Chris Martin (17.73×), National Car Rental (17.97×), and MSN (2.9×) over the country average.
Where do Milenio fans live in Mexico?
Milenio fans in Mexico are most concentrated in State of Mexico (reach 2,037,820), Distrito Federal (reach 788,138), and Jalisco (reach 390,513). These three regions account for the largest share of the active audience.
What other brands do Milenio fans also like?
Beyond Milenio itself, the audience over-indexes on National Car Rental (17.97×), MSN (2.9×), Pedro Pascal (3.24×), and Catholic Church (2.53×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Milenio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.