A data profile of the people who buy, follow and care about Trade association in Italy — modelled from more than twelve digital signal sources. Trade association has an estimated audience of 6,264,920 people in Italy.
Trade association has an estimated audience of 6,264,920 people in Italy. 59.1% are female, 40.9% are male, average age 45.3. Top brand affinities: Volunteering, Wikipedia, Singer-songwriter, Nonprofit organization, WhatsApp.
Top brand affinities include Volunteering, Wikipedia, Singer-songwriter, with strongest over-indexing on Volunteering (4.11× the country average).
Demographically, the Trade association audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Trade association fan in Italy is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Volunteering.
The key figures that characterise the Trade association profile in Italy.
59.1% are female, 40.9% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 45.3 |
| Estimated audience size | 6,264,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 31% |
of the worldwide Trade association audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 29.7% |
| United States | 23.8% |
| Spain | 7.0% |
The strongest cross-interests of the Trade association audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | STMicroelectronics | Business & Career | 12.11× | ||
| 02 | RS Components | Technology & Electronics | 12.06× | ||
| 03 | Liza Minnelli | Music & Radio | 12.06× | ||
| 04 | TeamViewer | Technology & Electronics | 7.51× | ||
| 05 | Andrea Bocelli | Music & Radio | 5.17× | ||
| 06 | New Testament | Politics & Society | 4.65× | ||
| 07 | Wikipedia | Internet & Social Media | 4.29× | ||
| 08 | Volunteering | Politics & Society | 4.11× | ||
| 09 | Satire | Literature | 3.29× | ||
| 10 | General practitioner | Health | 3.16× | ||
| 11 | Doctor of Medicine | Business & Career | 3.14× | ||
| 12 | Nonprofit organization | Politics & Society | 2.86× | ||
| 13 | Singer-songwriter | Music & Radio | 2.41× | ||
| 14 | Genetics | Kids & Family | 2.30× | ||
| 15 | Mediaset | Technology & Electronics | 2.09× | ||
| 16 | Adriatic Sea | Travel & Leisure | 2.06× | ||
| 17 | Milk | Food & Beverages | 1.84× | ||
| 18 | Internet & Social Media | 1.66× | |||
| 19 | SuperEnalotto | Games | 1.53× | ||
| 20 | Politics | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.60× | |
| Career Orientation | POWER | 1.55× | |
| Patriotism | CONSERVATISM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Extroversion | THRILL | 0.81× | |
| Luxury Orientation | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Trade association. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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