Schitt's Creek Audience in Germany
Schitt's Creek has an estimated audience of 289,436 people in Germany. 50.0% are female, 50.0% are male, average age 34.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael B. Jordan, NCIS (franchise), Barbie, Kirsten Dunst, Austin Powers (film series).
The average Schitt's Creek fan in Germany is 34.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael B. Jordan, NCIS (franchise), Barbie, with strongest over-indexing on Michael B. Jordan (23.61× the country average). Demographically, the Schitt's Creek audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Tradition, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom
Demographics of Schitt's Creek fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 34.4 |
| Estimated audience size | 289,436 |
Audience persona
The typical Schitt's Creek fan in Germany is balanced, around 34.4 years old, with strong Tradition tendencies and a notable affinity for Michael B. Jordan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 64,952 | 1.03× |
| Bayern | 49,706 | 1.07× |
| Baden-Württemberg | 35,184 | 0.89× |
| Niedersachsen | 26,762 | 0.95× |
| Berlin | 22,817 | 1.76× |
| Hessen | 22,273 | 1.01× |
| Rheinland-Pfalz | 13,862 | 0.96× |
| Sachsen | 12,172 | 0.86× |
| Schleswig-Holstein | 10,383 | 1× |
| Hamburg | 8,275 | 1.27× |
| Brandenburg | 8,243 | 0.92× |
| Sachsen-Anhalt | 6,259 | 0.83× |
| Thüringen | 5,236 | 0.71× |
| Mecklenburg-Vorpommern | 4,158 | 0.75× |
| Saarland | 3,339 | 0.94× |
| Bremen | 2,619 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael B. Jordan | 23.61× | Movies & TV |
| NCIS (franchise) | 26.05× | Movies & TV |
| Barbie | 4× | Movies & TV |
| Kirsten Dunst | 15.81× | Movies & TV |
| Austin Powers (film series) | 18.09× | Movies & TV |
| PARFUMDREAMS | 10.51× | Shopping |
| Revolutionary Road (film) | 19.2× | Movies & TV |
| Maxwell (musician) | 14.68× | Music & Radio |
| Gérard Depardieu | 14.61× | Movies & TV |
| Spike Lee | 27.15× | Movies & TV |
| Key & Peele | 24.09× | Movies & TV |
| Georgie & Mandy's First Marriage | 11.23× | Movies & TV |
| Arts and music | 1.64× | Arts & Culture |
| Flaconi | 6.14× | Shopping |
| Harry Potter | 1.78× | Movies & TV |
| The Amazing Race (U.S. TV series) | 21.39× | Movies & TV |
| Brokeback Mountain | 15.98× | Movies & TV |
| PDC World Championship Darts | 9.3× | Sports |
| Lily Collins | 8× | Movies & TV |
| Sister Act | 15.3× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.81 |
| Urban Lifestyle | OPEN | 1.54 |
| Risk Appetite | THRILL | 1.54 |
| Individualism | JOY | 1.39 |
| Mindfulness | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.1% |
| Canada | 7.7% |
| United Kingdom | 7.3% |
See Schitt's Creek audiences in other countries
More Sitcom audiences in Germany
- American Housewife (278,423)
- Good Place (238,764)
- Notes from the Underbelly (165,993)
- Mork & Mindy (131,613)
- Girlfriends (122,305)
Frequently asked questions
How many fans does Schitt's Creek have in Germany?
Schitt's Creek has an estimated audience of 289,436 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Schitt's Creek fans?
50.0% of Schitt's Creek fans are female, 50.0% are male, with an average age of 34.4 years.
Which brands do Schitt's Creek fans like most?
Schitt's Creek fans show strongest brand affinity for Michael B. Jordan (23.61×), NCIS (franchise) (26.05×), and Barbie (4×) over the country average.
Where do Schitt's Creek fans live in Germany?
Schitt's Creek fans in Germany are most concentrated in Nordrhein-Westfalen (reach 64,952), Bayern (reach 49,706), and Baden-Württemberg (reach 35,184). These three regions account for the largest share of the active audience.
What other brands do Schitt's Creek fans also like?
Beyond Schitt's Creek itself, the audience over-indexes on NCIS (franchise) (26.05×), Barbie (4×), Kirsten Dunst (15.81×), and Austin Powers (film series) (18.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Schitt's Creek. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.