Rascasse Audience Intelligence

Bob Barker Audience in United States

A data profile of the people who buy, follow and care about Bob Barker in United States — modelled from more than twelve digital signal sources. Bob Barker has an estimated audience of 2,763,104 people in United States.

#33among TV personality in United States#1759among Person in United States#1510in Movies & TV

The average Bob Barker fan in United States is 49.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Wheel of Fortune (U.S. game show), Get Smart (film), CBS, with strongest over-indexing on Wheel of Fortune (U.S. game show) (26.08× the country average).

Demographically, the Bob Barker audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bob Barker fan in United States is more female, around 49.5 years old, with strong Tradition tendencies and a notable affinity for Wheel of Fortune (U.S. game show).

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bob Barker profile in United States.

Audience size
2.8M
in United States
Gender
63.6%♀
36.4% male
Age
49.5
average years
Country rank
#10999
Person in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bob Barker fans

63.6% are female, 36.4% are male, average age 49.5.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Bob Barker audience in United States
MetricValue
Female63.6%
Male36.4%
Average age49.5
Estimated audience size2,763,104
Fig. 03

Age distribution

Ø 49.5
average years
Age distribution of the Bob Barker audience in United States
Age bracketShare%
16-193%
20-297%
30-3918%
40-4927%
50+45%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Bob Barker audience comes from United States.

Worldwide audience distribution share by country for Bob Barker
CountryShare
United States65.9%
Canada7.4%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bob Barker audience in United States is strongest.

Fig. 05

Top regions by affinity

Bob Barker fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K1.69×
02Missouri~60K1.27×
03West Virginia~20K1.27×
04North Dakota~7K1.26×
05Ohio~100K1.23×
06Kentucky~40K1.22×
07Michigan~90K1.20×
08Iowa~30K1.20×
09Indiana~60K1.16×
10Tennessee~60K1.15×
11Minnesota~40K1.15×
12Arkansas~30K1.14×
13Wisconsin~50K1.12×
14Oklahoma~30K1.12×
15Nebraska~20K1.11×
16Pennsylvania~100K1.10×
17Louisiana~40K1.09×
18Alabama~40K1.07×
19Mississippi~20K1.06×
20Kansas~20K1.06×
21Maine~10K1.06×
22North Carolina~80K1.02×
23South Carolina~40K1.02×
24Idaho~10K1.00×
25New Hampshire~10K1.00×
26Montana~7K0.98×
27Illinois~90K0.95×
28Georgia~80K0.95×
29Rhode Island~8K0.93×
30Arizona~50K0.92×
31Maryland~40K0.92×
32Delaware~7K0.92×
33Connecticut~20K0.90×
34New Mexico~10K0.89×
35Alaska~5K0.89×
36Texas~200K0.88×
37Virginia~60K0.87×
38Colorado~40K0.86×
39Oregon~30K0.86×
40New Jersey~60K0.85×
41Washington~50K0.85×
42Utah~20K0.85×
43Vermont~4K0.85×
44Nevada~20K0.84×
45Florida~200K0.82×
46Massachusetts~40K0.81×
47New York~100K0.75×
48California~200K0.70×
49Washington, District of Columbia~5K0.66×
50Hawaii~7K0.63×
Fig. 06

Affinity by region

Affinity by region — Bob Barker, United States
0.63×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bob Barker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bob Barker audience
#·InterestCategoryAffinity×
01Get Smart (film)Movies & TV58.82×
02Ian HardingMovies & TV28.17×
03Wheel of Fortune (U.S. game show)Movies & TV26.08×
04Billy Bob ThorntonMovies & TV8.29×
05Exhibition gameGames5.34×
06Daily MailNews5.31×
07BoredomHealth5.31×
08TV game showsMovies & TV5.00×
09Global Television NetworkMovies & TV4.90×
10CBSMovies & TV4.62×
11ActorArts & Culture4.07×
12SiblingKids & Family4.05×
13RadioTechnology & Electronics3.96×
14Dick Van DykeMovies & TV3.78×
15Cancer awarenessHealth3.70×
16Human sexualityKids & Family3.35×
17Singer-songwriterMusic & Radio3.14×
18VirtuePolitics & Society3.09×
19ReligionBusiness & Career2.70×
20TelevisionsTechnology & Electronics2.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bob Barker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bob Barker audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.75×
SpiritualityBALANCE1.67×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bob Barker audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.87×
SustainabilityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bob Barker have in United States?

Bob Barker has an estimated audience of 2,763,104 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bob Barker fans?

63.6% of Bob Barker fans are female, 36.4% are male, with an average age of 49.5 years.

03

Which brands do Bob Barker fans like most?

Bob Barker fans show strongest brand affinity for Wheel of Fortune (U.S. game show) (26.08×), Get Smart (film) (58.82×), and CBS (4.62×) over the country average.

04

Where do Bob Barker fans live in United States?

Bob Barker fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bob Barker fans also like?

Beyond Bob Barker itself, the audience over-indexes on Get Smart (film) (58.82×), CBS (4.62×), Billy Bob Thornton (8.29×), and Exhibition game (5.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Barker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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