Bob Barker Audience in United States

Bob Barker logo

Bob Barker has an estimated audience of 2,705,783 people in United States. 63.6% are female, 36.4% are male, average age 49.5. Top regions: California, Texas, Florida. Top brand affinities: Wheel of Fortune (U.S. game show), Get Smart (film), CBS, Billy Bob Thornton, Exhibition game.

The average Bob Barker fan in United States is 49.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wheel of Fortune (U.S. game show), Get Smart (film), CBS, with strongest over-indexing on Wheel of Fortune (U.S. game show) (26.08× the country average). Demographically, the Bob Barker audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Bob Barker fans

Demographic split for Bob Barker audience in United States
MetricValue
Female63.6%
Male36.4%
Average age49.5
Estimated audience size2,705,783

Audience persona

The typical Bob Barker fan in United States is more female, around 49.5 years old, with strong Patriotism tendencies and a notable affinity for Wheel of Fortune (U.S. game show).

Top regions in United States

Top regions ranked by reach for Bob Barker in United States
RegionReachAffinity
California210,6690.71×
Texas196,5580.84×
Florida150,9410.82×
New York113,6590.75×
Ohio110,1121.32×
Pennsylvania101,7631.12×
Michigan89,2301.26×
Illinois88,7780.98×
North Carolina85,3001.05×
Georgia78,7810.95×
Tennessee64,6571.19×
Indiana59,1351.2×
Virginia57,9270.88×
New Jersey57,7080.84×
Missouri57,2711.31×
Arizona49,9900.9×
Wisconsin47,2741.16×
Washington46,3090.85×
Minnesota45,8611.18×
Massachusetts44,1610.83×
South Carolina42,4071.04×
Kentucky42,0701.24×
Maryland40,7590.88×
Alabama40,7221.08×
Louisiana37,2661.07×
Colorado37,1040.87×
Oklahoma34,6871.15×
Oregon27,0040.87×
Iowa26,9831.21×
Arkansas26,0501.17×
Connecticut23,5780.87×
Kansas22,8651.07×
Mississippi22,5631.01×
Nevada21,7740.83×
Utah20,2930.84×
West Virginia15,4541.23×
Nebraska15,2281.12×
Idaho13,4380.99×
New Mexico11,6470.86×
New Hampshire10,5700.99×
South Dakota10,5571.69×
Maine10,5051.08×
Rhode Island8,3020.96×
Montana7,1860.96×
North Dakota6,8151.23×
Delaware6,3730.85×
Hawaii6,3220.54×
Washington, District of Columbia5,0940.63×
Alaska4,5860.79×
Vermont3,8420.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Barker audience
BrandAffinityCategory
Wheel of Fortune (U.S. game show)26.08×Movies & TV
Get Smart (film)58.82×Movies & TV
CBS4.62×Movies & TV
Billy Bob Thornton8.29×Movies & TV
Exhibition game5.34×Games
Daily Mail5.31×News
TV game shows5×Movies & TV
Global Television Network4.9×Movies & TV
Radio3.96×Technology & Electronics
Sibling4.05×Kids & Family
Televisions2.38×Technology & Electronics
Religion2.7×Business & Career
Singer-songwriter3.14×Music & Radio
Actor4.07×Arts & Culture
Boredom5.31×Health
Human sexuality3.35×Kids & Family
Cancer awareness3.7×Health
Ian Harding28.17×Movies & TV
Virtue3.09×Politics & Society
Wealth2.77×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Barker audience
TraitClusterScore
PatriotismCONSERVATISM1.92
ExtroversionTHRILL1.28
TraditionCONSERVATISM1.25
Price SensitivityPREMIUM1.25
SpiritualityBALANCE1.23
IndividualismJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Bob Barker
CountryShare
United States65.7%
Canada7.4%
United Kingdom5.5%

See Bob Barker audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Bob Barker have in United States?

Bob Barker has an estimated audience of 2,705,783 people in United States, concentrated in California and Texas.

What is the gender split and age of Bob Barker fans?

63.6% of Bob Barker fans are female, 36.4% are male, with an average age of 49.5 years.

Which brands do Bob Barker fans like most?

Bob Barker fans show strongest brand affinity for Wheel of Fortune (U.S. game show) (26.08×), Get Smart (film) (58.82×), and CBS (4.62×) over the country average.

Where do Bob Barker fans live in United States?

Bob Barker fans in United States are most concentrated in California (reach 210,669), Texas (reach 196,558), and Florida (reach 150,941). These three regions account for the largest share of the active audience.

What other brands do Bob Barker fans also like?

Beyond Bob Barker itself, the audience over-indexes on Get Smart (film) (58.82×), CBS (4.62×), Billy Bob Thornton (8.29×), and Exhibition game (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Barker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.