A data profile of the people who buy, follow and care about Actor in United States — modelled from more than twelve digital signal sources. Actor has an estimated audience of 35,364,448 people in United States.
The average Actor fan in United States is 38.6 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Diane Keaton, Demi Moore, Robert Redford, with strongest over-indexing on Diane Keaton (3.15× the country average).
Demographically, the Actor audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Actor fan in United States is more female, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.
The key figures that characterise the Actor profile in United States.
57.2% are female, 42.8% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 38.6 |
| Estimated audience size | 35,364,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
Where the Actor audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~1.5M | 4.32× | |
| 02 | Louisiana | ~1.5M | 2.97× | |
| 03 | Arkansas | ~800K | 2.84× | |
| 04 | Alabama | ~1M | 2.41× | |
| 05 | Tennessee | ~1.5M | 1.82× | |
| 06 | Oklahoma | ~700K | 1.67× | |
| 07 | Missouri | ~900K | 1.49× | |
| 08 | Nebraska | ~300K | 1.44× | |
| 09 | South Dakota | ~100K | 1.33× | |
| 10 | Illinois | ~1.5M | 1.26× | |
| 11 | Kansas | ~400K | 1.26× | |
| 12 | Kentucky | ~500K | 1.22× | |
| 13 | Utah | ~400K | 1.13× | |
| 14 | Iowa | ~300K | 1.12× | |
| 15 | Florida | ~2.5M | 1.11× | |
| 16 | North Carolina | ~1M | 1.07× | |
| 17 | North Dakota | ~80K | 1.05× | |
| 18 | Georgia | ~1M | 1.03× | |
| 19 | Ohio | ~1M | 1.02× | |
| 20 | Wisconsin | ~500K | 0.99× | |
| 21 | Wyoming | ~50K | 0.98× | |
| 22 | Minnesota | ~500K | 0.96× | |
| 23 | West Virginia | ~200K | 0.92× | |
| 24 | Texas | ~3M | 0.91× | |
| 25 | Nevada | ~300K | 0.87× | |
| 26 | Arizona | ~600K | 0.84× | |
| 27 | Idaho | ~100K | 0.84× | |
| 28 | Montana | ~80K | 0.84× | |
| 29 | South Carolina | ~400K | 0.83× | |
| 30 | New Mexico | ~100K | 0.82× | |
| 31 | California | ~3M | 0.78× | |
| 32 | Indiana | ~500K | 0.77× | |
| 33 | Virginia | ~600K | 0.75× | |
| 34 | Michigan | ~700K | 0.74× | |
| 35 | Hawaii | ~100K | 0.73× | |
| 36 | Maryland | ~400K | 0.72× | |
| 37 | Oregon | ~300K | 0.72× | |
| 38 | Pennsylvania | ~900K | 0.71× | |
| 39 | New York | ~1.5M | 0.70× | |
| 40 | Washington | ~500K | 0.70× | |
| 41 | New Jersey | ~600K | 0.68× | |
| 42 | Connecticut | ~200K | 0.68× | |
| 43 | Alaska | ~50K | 0.68× | |
| 44 | Rhode Island | ~80K | 0.67× | |
| 45 | Delaware | ~60K | 0.66× | |
| 46 | New Hampshire | ~90K | 0.65× | |
| 47 | Colorado | ~400K | 0.64× | |
| 48 | Maine | ~80K | 0.63× | |
| 49 | Washington, District of Columbia | ~70K | 0.63× | |
| 50 | Massachusetts | ~400K | 0.61× |
The strongest cross-interests of the Actor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Demi Moore | Movies & TV | 4.29× | ||
| 02 | Kelly Osbourne | Music & Radio | 4.29× | ||
| 03 | Chris Evans (actor) | Movies & TV | 4.29× | ||
| 04 | Anna Faris | Movies & TV | 4.29× | ||
| 05 | Burt Reynolds | Movies & TV | 4.29× | ||
| 06 | Robert Redford | Movies & TV | 3.39× | ||
| 07 | Jason Momoa | Movies & TV | 3.33× | ||
| 08 | Billy Bob Thornton | Movies & TV | 3.22× | ||
| 09 | Diane Keaton | Movies & TV | 3.15× | ||
| 10 | Tony Award | Arts & Culture | 2.89× | ||
| 11 | Bruce Willis | Movies & TV | 2.59× | ||
| 12 | Chuck Norris | Movies & TV | 2.20× | ||
| 13 | Real property | Home & Garden | 1.92× | ||
| 14 | Beetlejuice | Movies & TV | 1.69× | ||
| 15 | Michael Jackson | Music & Radio | 1.61× | ||
| 16 | Ticketmaster | Travel & Leisure | 1.57× | ||
| 17 | Ace Hardware | Home & Garden | 1.55× | ||
| 18 | Hollywood | Travel & Leisure | 1.54× | ||
| 19 | Genetics | Kids & Family | 1.51× | ||
| 20 | MSN | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.18× | |
| Tradition | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.83× | |
| Luxury Orientation | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.88× |
Actor has an estimated audience of 35,364,448 people in United States, concentrated in California and Texas.
57.2% of Actor fans are female, 42.8% are male, with an average age of 38.6 years.
Actor fans show strongest brand affinity for Diane Keaton (3.15×), Demi Moore (4.29×), and Robert Redford (3.39×) over the country average.
Actor fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Actor itself, the audience over-indexes on Demi Moore (4.29×), Robert Redford (3.39×), Kelly Osbourne (4.29×), and MSN (1.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Actor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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