A data profile of the people who buy, follow and care about Actor in Brazil — modelled from more than twelve digital signal sources. Actor has an estimated audience of 3,641,385 people in Brazil.
Actor has an estimated audience of 3,641,385 people in Brazil. 63.8% are female, 36.2% are male, average age 37.1. Top brand affinities: Instagram, Superman, Rock music, Rita Lee, Pop music.
Top brand affinities include Instagram, Superman, Rock music, with strongest over-indexing on Instagram (1.73× the country average).
Demographically, the Actor audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
The typical Actor fan in Brazil is more female, around 37.1 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Actor profile in Brazil.
63.8% are female, 36.2% are male, average age 37.1.
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 37.1 |
| Estimated audience size | 3,641,385 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Actor audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.6% |
| India | 7.9% |
| Japan | 6.9% |
The strongest cross-interests of the Actor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Prison Break | Movies & TV | 5.51× | ||
| 02 | Amy Winehouse | Music & Radio | 5.51× | ||
| 03 | The Vampire Diaries | Movies & TV | 5.51× | ||
| 04 | Miles Teller | Movies & TV | 5.51× | ||
| 05 | Pretty Little Liars (TV series) | Movies & TV | 5.51× | ||
| 06 | Popcorn | Food & Beverages | 5.51× | ||
| 07 | Rita Lee | Music & Radio | 3.90× | ||
| 08 | Bossa nova | Music & Radio | 2.32× | ||
| 09 | Spanish language | Politics & Society | 2.15× | ||
| 10 | Michael Jackson | Music & Radio | 1.90× | ||
| 11 | Pop music | Music & Radio | 1.77× | ||
| 12 | Rock music | Music & Radio | 1.75× | ||
| 13 | Internet & Social Media | 1.73× | |||
| 14 | Hip hop music | Music & Radio | 1.66× | ||
| 15 | Spotify | Internet & Social Media | 1.60× | ||
| 16 | Jazz music | Music & Radio | 1.59× | ||
| 17 | Drama movies | Movies & TV | 1.55× | ||
| 18 | Superman | Movies & TV | 1.52× | ||
| 19 | Country music | Music & Radio | 1.51× | ||
| 20 | Soul music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.42× | |
| Social Media Usage | JOY | 1.32× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Actor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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