A data profile of the people who buy, follow and care about Actor in United Kingdom — modelled from more than twelve digital signal sources. Actor has an estimated audience of 5,279,602 people in United Kingdom.
The average Actor fan in United Kingdom is 40.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Pierce Brosnan, with strongest over-indexing on Wikipedia (3.27× the country average).
Demographically, the Actor audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Actor fan in United Kingdom is more female, around 40.6 years old, with strong Community Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Actor profile in United Kingdom.
61.5% are female, 38.5% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 40.6 |
| Estimated audience size | 5,279,602 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Actor audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.6% |
| India | 7.9% |
| Japan | 6.9% |
Where the Actor audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~600K | 1.38× | |
| 02 | West Midlands | ~300K | 1.38× | |
| 03 | Wales | ~400K | 1.35× | |
| 04 | England | ~4M | 1.29× | |
| 05 | North East | ~200K | 1.17× | |
| 06 | South East | ~700K | 0.98× | |
| 07 | South West | ~400K | 0.87× | |
| 08 | East Midlands | ~300K | 0.85× | |
| 09 | East of England | ~400K | 0.83× | |
| 10 | Northern Ireland | ~100K | 0.76× | |
| 11 | Scotland | ~300K | 0.66× | |
| 12 | North West | ~300K | 0.59× |
The strongest cross-interests of the Actor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pierce Brosnan | Movies & TV | 4.44× | ||
| 02 | Jude Law | Movies & TV | 4.44× | ||
| 03 | Margot Robbie | Movies & TV | 4.10× | ||
| 04 | Wikipedia | Internet & Social Media | 3.27× | ||
| 05 | Sketch comedy | Movies & TV | 3.23× | ||
| 06 | Adoption | Kids & Family | 2.85× | ||
| 07 | Satire | Literature | 2.56× | ||
| 08 | Betfair | Games | 2.22× | ||
| 09 | Movie theater | Movies & TV | 2.20× | ||
| 10 | Esso | Cars & Mobility | 2.16× | ||
| 11 | William Hill (bookmaker) | Games | 2.03× | ||
| 12 | Refrigerator | Home & Garden | 2.03× | ||
| 13 | Hobby | Home & Garden | 1.92× | ||
| 14 | Volunteering | Politics & Society | 1.78× | ||
| 15 | Superman | Movies & TV | 1.69× | ||
| 16 | Distilled beverage | Food & Beverages | 1.69× | ||
| 17 | Internet & Social Media | 1.67× | |||
| 18 | Batman | Movies & TV | 1.65× | ||
| 19 | Aldi | Shopping | 1.50× | ||
| 20 | Waterstones | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.26× | |
| Patriotism | CONSERVATISM | 1.19× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× |
Actor has an estimated audience of 5,279,602 people in United Kingdom, concentrated in England and South East.
61.5% of Actor fans are female, 38.5% are male, with an average age of 40.6 years.
Actor fans show strongest brand affinity for Wikipedia (3.27×), Hobby (1.92×), and Pierce Brosnan (4.44×) over the country average.
Actor fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~700K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Actor itself, the audience over-indexes on Hobby (1.92×), Pierce Brosnan (4.44×), Margot Robbie (4.1×), and William Hill (bookmaker) (2.03×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Actor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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