Get Smart (film) Audience in United States

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Get Smart (film) has an estimated audience of 407,801 people in United States. 41.5% are female, 58.5% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: 22 Jump Street, Sarah Brightman, Beverly Hills Cop, Winona Ryder, John Cleese.

The average Get Smart (film) fan in United States is 35.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 22 Jump Street, Sarah Brightman, Beverly Hills Cop, with strongest over-indexing on 22 Jump Street (191.37× the country average). Demographically, the Get Smart (film) audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Get Smart (film) fans

Demographic split for Get Smart (film) audience in United States
MetricValue
Female41.5%
Male58.5%
Average age35.3
Estimated audience size407,801

Audience persona

The typical Get Smart (film) fan in United States is more male, around 35.3 years old, with strong Patriotism tendencies and a notable affinity for 22 Jump Street.

Top regions in United States

Top regions ranked by reach for Get Smart (film) in United States
RegionReachAffinity
California43,5250.97×
Texas29,0570.83×
Florida25,8640.94×
New York22,5020.99×
Illinois13,5981×
Pennsylvania13,4150.98×
Ohio12,4890.99×
Michigan10,7731.01×
Arizona10,2701.23×
North Carolina9,9630.81×
New Jersey9,4850.91×
Washington9,4781.16×
Georgia9,1880.73×
Virginia9,0460.91×
Massachusetts8,1911.02×
Tennessee7,8120.95×
Missouri7,3771.12×
Indiana7,3440.99×
Colorado7,1091.11×
Maryland6,6990.96×
Wisconsin6,2551.02×
Minnesota6,0461.03×
Oregon5,8311.25×
Utah5,7731.58×
Alabama5,1800.91×
South Carolina5,0800.83×
Kentucky4,7860.94×
Oklahoma4,5331×
Connecticut4,1501.01×
Louisiana3,5050.67×
Iowa3,4141.02×
Nevada3,3380.85×
Kansas3,3141.03×
Arkansas3,1430.94×
Idaho2,9361.44×
Nebraska2,2511.1×
Mississippi2,2310.66×
New Mexico2,0491×
New Hampshire1,9361.21×
Maine1,6531.13×
Montana1,5231.35×
West Virginia1,5210.8×
Hawaii1,3700.78×
Washington, District of Columbia1,2331.01×
Rhode Island1,2160.94×
Alaska1,1391.31×
South Dakota8830.94×
Delaware8620.77×
Vermont7241.01×
North Dakota7110.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Get Smart (film) audience
BrandAffinityCategory
22 Jump Street191.37×Movies & TV
Sarah Brightman267.93×Music & Radio
Beverly Hills Cop132.7×Movies & TV
Winona Ryder54.27×Movies & TV
John Cleese154.36×Movies & TV
Zoolander57.4×Movies & TV
Jack Nicholson34.85×Movies & TV
Austin Powers (film series)47.51×Movies & TV
Dumb and Dumber43.2×Movies & TV
Toni Collette48.49×Movies & TV
Bob Barker44.45×Movies & TV
Wheel of Fortune (U.S. game show)20.01×Movies & TV
Autism Awareness19.03×Health
Twin Peaks16.6×Movies & TV
Monty Python51.75×Movies & TV
Diabetes mellitus awareness12.48×Health
La La Land (film)21.57×Movies & TV
Ghostbusters (franchise)27.6×Movies & TV
Catch Me If You Can32.54×Movies & TV
Microblogging12.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Get Smart (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.35
Risk AppetiteTHRILL2.12
Luxury OrientationPREMIUM1.3
LGBTQ+ IdentityOPEN1.17
Early Adopter MentalityPOWER1.17
SpiritualityBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Get Smart (film)
CountryShare
United States36.3%
Australia8.8%
Germany8.4%

See Get Smart (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Get Smart (film) have in United States?

Get Smart (film) has an estimated audience of 407,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Get Smart (film) fans?

41.5% of Get Smart (film) fans are female, 58.5% are male, with an average age of 35.3 years.

Which brands do Get Smart (film) fans like most?

Get Smart (film) fans show strongest brand affinity for 22 Jump Street (191.37×), Sarah Brightman (267.93×), and Beverly Hills Cop (132.7×) over the country average.

Where do Get Smart (film) fans live in United States?

Get Smart (film) fans in United States are most concentrated in California (reach 43,525), Texas (reach 29,057), and Florida (reach 25,864). These three regions account for the largest share of the active audience.

What other brands do Get Smart (film) fans also like?

Beyond Get Smart (film) itself, the audience over-indexes on Sarah Brightman (267.93×), Beverly Hills Cop (132.7×), Winona Ryder (54.27×), and John Cleese (154.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Get Smart (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.