Anita Baker Audience in United States

Anita Baker logo

Anita Baker has an estimated audience of 795,000 people in United States. 64.4% are female, 35.6% are male, average age 45.4. Top regions: California, Georgia, Texas. Top brand affinities: On the Border Mexican Grill & Cantina, Preacher (comics), Whataburger, Home equity, Ixtapaluca.

The average Anita Baker fan in United States is 45.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Georgia, Texas. Top brand affinities include On the Border Mexican Grill & Cantina, Preacher (comics), Whataburger, with strongest over-indexing on On the Border Mexican Grill & Cantina (12.37× the country average). Demographically, the Anita Baker audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Anita Baker fans

Demographic split for Anita Baker audience in United States
MetricValue
Female64.4%
Male35.6%
Average age45.4
Estimated audience size795,000

Audience persona

The typical Anita Baker fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for On the Border Mexican Grill & Cantina.

Top regions in United States

Top regions ranked by reach for Anita Baker in United States
RegionReachAffinity
California82,8790.95×
Georgia80,3993.28×
Texas77,7901.14×
Florida63,8241.19×
New York50,9181.15×
North Carolina37,3951.56×
Michigan36,2741.74×
Illinois32,8961.24×
Pennsylvania30,2941.13×
Maryland29,4002.15×
Ohio29,2921.2×
Virginia26,2451.36×
Alabama24,7682.23×
Louisiana23,3142.27×
New Jersey22,4981.11×
Tennessee21,3491.34×
South Carolina20,8391.74×
Indiana14,1300.97×
Missouri13,9791.09×
Mississippi13,5102.06×
Arizona11,1060.68×
Massachusetts10,7350.69×
Washington9,5240.6×
Kentucky8,3950.84×
Wisconsin8,1730.68×
Nevada8,0381.05×
Connecticut7,4970.94×
Colorado7,4900.6×
Arkansas7,3301.12×
Oklahoma7,1310.81×
Minnesota6,8390.6×
Oregon5,1200.56×
Washington, District of Columbia4,6541.95×
Kansas4,1400.66×
Delaware3,1181.42×
Iowa3,0950.47×
Utah2,3180.33×
Hawaii2,1900.64×
Nebraska2,1070.53×
West Virginia2,0230.55×
New Mexico1,9830.5×
Rhode Island1,8630.74×
Maine1,3380.47×
New Hampshire1,2410.4×
Idaho1,2280.31×
Alaska7510.44×
Montana6040.27×
Vermont5520.4×
South Dakota5350.29×
North Dakota4720.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anita Baker audience
BrandAffinityCategory
On the Border Mexican Grill & Cantina12.37×Food & Beverages
Preacher (comics)15.1×Literature
Whataburger2.44×Food & Beverages
Home equity2.29×Home & Garden
Ixtapaluca16.26×Travel & Leisure
JDSU2.75×Business & Career
Elsword13.31×Games
Litter box1.66×Pets & Animals
Nebraska Cornhuskers6.63×Sports
Gofobo20×Movies & TV
Hudson, New York9.34×Travel & Leisure
Edelbrock9.97×Cars & Mobility
Summer Days (And Summer Nights!!)20×Music & Radio
Buying and Selling Real Estate4.77×Home & Garden
Anderson Silva (kickboxer)5.95×Sports
Mortgage insurance2.52×Business & Career
Kendra Scott1.58×Fashion & Accessoires
Noodle (Gorillaz)1.79×Music & Radio
Xàbia35.68×Travel & Leisure
Public speaking1.73×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anita Baker audience
TraitClusterScore
Family OrientationCONSERVATISM1.48
PatriotismCONSERVATISM1.22
Community OrientationOPEN1.19
Healthy LifestyleBALANCE1.12
SpiritualityBALANCE1.12
Urban LifestyleOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Anita Baker
CountryShare
United States70.3%
United Kingdom6.8%
Indonesia3.4%

See Anita Baker audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Anita Baker have in United States?

Anita Baker has an estimated audience of 795,000 people in United States, concentrated in California and Georgia.

What is the gender split and age of Anita Baker fans?

64.4% of Anita Baker fans are female, 35.6% are male, with an average age of 45.4 years.

Which brands do Anita Baker fans like most?

Anita Baker fans show strongest brand affinity for On the Border Mexican Grill & Cantina (12.37×), Preacher (comics) (15.1×), and Whataburger (2.44×) over the country average.

Where do Anita Baker fans live in United States?

Anita Baker fans in United States are most concentrated in California (reach 82,879), Georgia (reach 80,399), and Texas (reach 77,790). These three regions account for the largest share of the active audience.

What other brands do Anita Baker fans also like?

Beyond Anita Baker itself, the audience over-indexes on Preacher (comics) (15.1×), Whataburger (2.44×), Home equity (2.29×), and Ixtapaluca (16.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anita Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.