Rascasse Audience Intelligence

Anita Baker Audience in United States

A data profile of the people who buy, follow and care about Anita Baker in United States — modelled from more than twelve digital signal sources. Anita Baker has an estimated audience of 827,104 people in United States.

#526among Singer-songwriter in United States#6182among Person in United States#3570in Music & Radio

The average Anita Baker fan in United States is 45.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Georgia.

Top brand affinities include Christopher Walken, Waterworld, Patricia Arquette, with strongest over-indexing on Christopher Walken (42.68× the country average).

Demographically, the Anita Baker audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anita Baker fan in United States is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Christopher Walken.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anita Baker profile in United States.

Audience size
827K
in United States
Gender
64.4%♀
35.6% male
Age
45.4
average years
Country rank
#26867
Person in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anita Baker fans

64.4% are female, 35.6% are male, average age 45.4.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Anita Baker audience in United States
MetricValue
Female64.4%
Male35.6%
Average age45.4
Estimated audience size827,104
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Anita Baker audience in United States
Age bracketShare%
16-195%
20-2914%
30-3922%
40-4931%
50+28%
Fig. 04

Worldwide distribution

71.0%

of the worldwide Anita Baker audience comes from United States.

Worldwide audience distribution share by country for Anita Baker
CountryShare
United States71.0%
United Kingdom6.6%
Indonesia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anita Baker audience in United States is strongest.

Fig. 05

Top regions by affinity

Anita Baker fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~70K2.87×
02Louisiana~20K2.32×
03Mississippi~10K2.23×
04Maryland~30K2.13×
05Alabama~20K2.13×
06Washington, District of Columbia~5K1.98×
07Michigan~40K1.78×
08South Carolina~20K1.69×
09North Carolina~40K1.55×
10Delaware~3K1.47×
11Tennessee~20K1.34×
12Virginia~30K1.33×
13Illinois~30K1.24×
14Ohio~30K1.22×
15Florida~60K1.16×
16Arkansas~7K1.13×
17New York~50K1.11×
18Pennsylvania~30K1.11×
19Missouri~10K1.10×
20Texas~70K1.08×
21New Jersey~20K1.08×
22Nevada~8K1.05×
23Indiana~10K0.96×
24Connecticut~8K0.95×
25California~80K0.87×
26Kentucky~8K0.83×
27Rhode Island~2K0.81×
28Oklahoma~7K0.80×
29South Dakota~1K0.74×
30Wisconsin~9K0.72×
31Hawaii~2K0.72×
32Alaska~1K0.72×
33Massachusetts~10K0.71×
34Arizona~10K0.70×
35Kansas~4K0.70×
36Vermont<1K0.70×
37West Virginia~3K0.68×
38North Dakota~1K0.68×
39Maine~2K0.63×
40Montana~1K0.63×
41Minnesota~7K0.62×
42Nebraska~2K0.62×
43New Mexico~2K0.61×
44Washington~10K0.60×
45Oregon~5K0.60×
46New Hampshire~2K0.60×
47Colorado~7K0.59×
48Iowa~4K0.54×
49Idaho~2K0.54×
50Utah~3K0.44×
Fig. 06

Affinity by region

Affinity by region — Anita Baker, United States
0.44×1.00×2.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anita Baker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anita Baker audience
#·InterestCategoryAffinity×
01WaterworldMovies & TV55.76×
02Felicity JonesMovies & TV51.88×
03Last.fmMusic & Radio48.88×
04Christopher WalkenMovies & TV42.68×
05Patricia ArquetteMovies & TV37.00×
06Faith EvansMusic & Radio33.26×
07Luther VandrossMusic & Radio30.99×
08Alan TuringPolitics & Society28.64×
09Chaka KhanMusic & Radio28.44×
10PopsicleFood & Beverages23.93×
11Marvin GayeMusic & Radio19.85×
12Anjelica HustonMovies & TV19.63×
13BoratMovies & TV18.55×
14Olivia MunnMovies & TV18.21×
15Rebecca FergusonMovies & TV18.12×
16Aretha FranklinMusic & Radio15.27×
17Teyana TaylorMovies & TV8.91×
18Diane KeatonMovies & TV7.06×
19FedExBusiness & Career5.52×
20Mortgage loansBusiness & Career4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anita Baker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anita Baker audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
PatriotismCONSERVATISM2.22×
Convenience OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anita Baker audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Pet OwnershipJOY0.67×
Early Adopter MentalityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anita Baker have in United States?

Anita Baker has an estimated audience of 827,104 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Anita Baker fans?

64.4% of Anita Baker fans are female, 35.6% are male, with an average age of 45.4 years.

03

Which brands do Anita Baker fans like most?

Anita Baker fans show strongest brand affinity for Christopher Walken (42.68×), Waterworld (55.76×), and Patricia Arquette (37×) over the country average.

04

Where do Anita Baker fans live in United States?

Anita Baker fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Georgia (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Anita Baker fans also like?

Beyond Anita Baker itself, the audience over-indexes on Waterworld (55.76×), Patricia Arquette (37×), Felicity Jones (51.88×), and Luther Vandross (30.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Anita Baker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Anita Baker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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