MAGIC! Audience in United States
MAGIC! has an estimated audience of 424,234 people in United States. 58.7% are female, 41.3% are male, average age 31.7. Top brand affinities: Bruno Mars, Kia Sportage, Lukas Graham, Honda HR-V, Houston Astros.
Top brand affinities include Bruno Mars, Kia Sportage, Lukas Graham, with strongest over-indexing on Bruno Mars (18.31× the country average). Demographically, the MAGIC! audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of MAGIC! fans
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 31.7 |
| Estimated audience size | 424,234 |
Audience persona
The typical MAGIC! fan in United States is more female, around 31.7 years old, with strong Extroversion tendencies and a notable affinity for Bruno Mars.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bruno Mars | 18.31× | Music & Radio |
| Kia Sportage | 28.33× | Cars & Mobility |
| Lukas Graham | 56.24× | Music & Radio |
| Honda HR-V | 19.05× | Cars & Mobility |
| Houston Astros | 5.81× | Sports |
| Pre-school playgroup | 20.9× | Kids & Family |
| Sabrina Carpenter | 3.82× | Music & Radio |
| Maroon 5 | 13.78× | Music & Radio |
| YouTube Music | 3.08× | Internet & Social Media |
| Bernie Mac | 9.75× | Movies & TV |
| Jeep Grand Cherokee | 5.69× | Cars & Mobility |
| Ariana Grande | 3.32× | Music & Radio |
| Los Angeles Dodgers | 3.29× | Sports |
| Stranger Things | 2.42× | Movies & TV |
| Larry Page | 12.09× | Politics & Society |
| Post Malone | 5.53× | Music & Radio |
| Toni Braxton | 8.47× | Music & Radio |
| Taylor Swift | 1.92× | Music & Radio |
| Ja Rule | 11.1× | Music & Radio |
| Livemusic | 2.21× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.43 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Early Adopter Mentality | POWER | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
| Mindfulness | BALANCE | 1.1 |
| Sports Activity | POWER | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.9% |
| United Kingdom | 4.8% |
| Canada | 4.6% |
See MAGIC! audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for MAGIC!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.