Rascasse Audience Intelligence

MAGIC! Audience in United States

A data profile of the people who buy, follow and care about MAGIC! in United States — modelled from more than twelve digital signal sources. MAGIC! has an estimated audience of 434,763 people in United States.

#898among Singer-songwriter in United States#9739among Person in United States#5607in Music & Radio

The average MAGIC! fan in United States is 34.3 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Bruno Mars, Lukas Graham, Maroon 5, with strongest over-indexing on Bruno Mars (19.69× the country average).

Demographically, the MAGIC! audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MAGIC! fan in United States is more female, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Bruno Mars.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MAGIC! profile in United States.

Audience size
435K
in United States
Gender
58.9%♀
41.1% male
Age
34.3
average years
Country rank
#39705
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MAGIC! fans

58.9% are female, 41.1% are male, average age 34.3.

Fig. 02

Gender split

58.9%
Female
41.1%
Male
Demographic split for MAGIC! audience in United States
MetricValue
Female58.9%
Male41.1%
Average age34.3
Estimated audience size434,763
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the MAGIC! audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4915%
50+14%
Fig. 04

Worldwide distribution

75.2%

of the worldwide MAGIC! audience comes from United States.

Worldwide audience distribution share by country for MAGIC!
CountryShare
United States75.2%
United Kingdom5.2%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MAGIC! audience in United States is strongest.

Fig. 05

Top regions by affinity

MAGIC! fans by region: top regions in United States
#RegionReachAffinity×
01Florida~60K2.04×
02Louisiana~10K1.70×
03Alabama~10K1.66×
04Mississippi~6K1.50×
05West Virginia~3K1.47×
06Kentucky~8K1.44×
07New Hampshire~2K1.33×
08Indiana~10K1.30×
09Rhode Island~2K1.30×
10Tennessee~10K1.28×
11South Carolina~9K1.27×
12Pennsylvania~20K1.24×
13New Jersey~10K1.22×
14Connecticut~5K1.21×
15North Carolina~20K1.14×
16Ohio~20K1.11×
17Massachusetts~10K1.11×
18Delaware~1K1.04×
19Maine~2K1.03×
20Georgia~10K1.02×
21Arkansas~4K1.00×
22Hawaii~2K0.99×
23Wisconsin~6K0.95×
24Vermont<1K0.94×
25Missouri~7K0.93×
26Oklahoma~5K0.93×
27Utah~4K0.93×
28Illinois~10K0.91×
29North Dakota<1K0.91×
30Michigan~10K0.90×
31Virginia~10K0.90×
32Maryland~7K0.88×
33South Dakota<1K0.88×
34Nebraska~2K0.86×
35Alaska<1K0.86×
36New York~20K0.85×
37Iowa~3K0.84×
38Kansas~3K0.83×
39Idaho~2K0.82×
40New Mexico~2K0.81×
41Montana~1K0.81×
42Nevada~3K0.79×
43Texas~30K0.78×
44Minnesota~5K0.73×
45Colorado~5K0.72×
46Oregon~4K0.72×
47Washington, District of Columbia<1K0.72×
48Arizona~6K0.71×
49California~30K0.70×
50Washington~6K0.67×
Fig. 06

Affinity by region

Affinity by region — MAGIC!, United States
0.67×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MAGIC! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MAGIC! audience
#·InterestCategoryAffinity×
01Lukas GrahamMusic & Radio100.91×
02Bruno MarsMusic & Radio19.69×
03Maroon 5Music & Radio16.06×
04Erin AndrewsSports14.76×
05Larry PagePolitics & Society13.28×
06Brittany SnowMovies & TV5.42×
07Post MaloneMusic & Radio5.09×
08Madison BeerMusic & Radio4.68×
09Hailee SteinfeldMovies & TV4.28×
10Janet JacksonMusic & Radio4.19×
11Ariana GrandeMusic & Radio3.29×
12Sabrina CarpenterMusic & Radio2.71×
13Stranger ThingsMovies & TV2.44×
14YouTube MusicInternet & Social Media2.39×
15Britney SpearsMusic & Radio2.11×
16Michael JacksonMusic & Radio1.89×
17TMZInternet & Social Media1.83×
18Pizza HutFood & Beverages1.72×
19Google DriveTechnology & Electronics1.70×
20SubwayFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MAGIC! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MAGIC! audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.20×
Community OrientationOPEN1.19×
ExtroversionTHRILL1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MAGIC! audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Quality AwarenessPREMIUM0.80×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MAGIC! have in United States?

MAGIC! has an estimated audience of 434,763 people in United States, concentrated in Florida and California.

02

What is the gender split and age of MAGIC! fans?

58.9% of MAGIC! fans are female, 41.1% are male, with an average age of 34.3 years.

03

Which brands do MAGIC! fans like most?

MAGIC! fans show strongest brand affinity for Bruno Mars (19.69×), Lukas Graham (100.91×), and Maroon 5 (16.06×) over the country average.

04

Where do MAGIC! fans live in United States?

MAGIC! fans in United States are most concentrated in Florida (reach ~60K), California (reach ~30K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do MAGIC! fans also like?

Beyond MAGIC! itself, the audience over-indexes on Lukas Graham (100.91×), Maroon 5 (16.06×), Erin Andrews (14.76×), and Brittany Snow (5.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See MAGIC! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MAGIC!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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