Survival horror Audience in United States

Survival horror has an estimated audience of 6,806,567 people in United States. 37.3% are female, 62.7% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Google Maps, Autism Awareness, Diabetes mellitus awareness, Capital One.

The average Survival horror fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Google Maps, Autism Awareness, with strongest over-indexing on Beetlejuice (11.93× the country average). Demographically, the Survival horror audience skews more male with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Survival horror fans

Demographic split for Survival horror audience in United States
MetricValue
Female37.3%
Male62.7%
Average age32.0
Estimated audience size6,806,567

Audience persona

The typical Survival horror fan in United States is more male, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Survival horror in United States
RegionReachAffinity
California684,0480.91×
Texas456,7680.78×
Florida339,5600.74×
New York283,1350.74×
Pennsylvania182,7360.8×
Ohio178,0400.85×
Virginia168,8921.02×
Illinois167,1100.74×
Georgia165,3350.79×
North Carolina137,6980.67×
Michigan136,5210.77×
Washington129,5590.95×
New Jersey117,5640.68×
Massachusetts115,8680.86×
Tennessee112,7990.83×
Indiana103,9210.84×
Arizona100,9480.73×
Missouri95,6110.87×
Maryland89,4780.76×
Oregon86,6171.11×
Kentucky81,5480.96×
Colorado79,9790.75×
Wisconsin71,4700.7×
South Carolina69,3280.68×
Louisiana66,6280.76×
Oklahoma65,1050.86×
Minnesota63,8560.65×
Alabama59,2010.62×
Utah55,1920.91×
Nevada53,9920.82×
Mississippi47,6870.85×
Connecticut45,3070.66×
Iowa41,9180.75×
West Virginia39,3681.24×
Arkansas39,3380.7×
Kansas38,9600.73×
New Mexico33,8540.99×
Alaska33,6742.31×
Idaho31,1610.91×
Hawaii29,7671.02×
Montana29,3551.55×
South Dakota28,9741.84×
North Dakota28,2112.02×
New Hampshire27,8031.04×
Wyoming27,2972.71×
Nebraska27,2260.8×
Rhode Island26,8481.24×
Maine26,8311.1×
Vermont26,4062.21×
Delaware24,0431.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survival horror audience
BrandAffinityCategory
Beetlejuice11.93×Movies & TV
Google Maps8.62×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One7.44×Business & Career
Cillian Murphy22.13×Movies & TV
Bruce Willis12.88×Movies & TV
DeviantArt12.12×Internet & Social Media
Indeed.com6.91×Business & Career
Aaron Rodgers10.09×Sports
Circle K9.97×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Twin Peaks11.23×Movies & TV
Bryce Dallas Howard14.33×Movies & TV
CarGurus7.54×Cars & Mobility
Luka Dončić12.92×Sports
Margot Robbie10.95×Movies & TV
Antonio Banderas20.04×Movies & TV
Emily Blunt14.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survival horror audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
ExtroversionTHRILL1.63
Early Adopter MentalityPOWER1.59
PatriotismCONSERVATISM1.27
Social Media UsageJOY1.1
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Survival horror
CountryShare
United States27.8%
United Kingdom5.5%
Indonesia4.9%

See Survival horror audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Survival horror have in United States?

Survival horror has an estimated audience of 6,806,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Survival horror fans?

37.3% of Survival horror fans are female, 62.7% are male, with an average age of 32.0 years.

Which brands do Survival horror fans like most?

Survival horror fans show strongest brand affinity for Beetlejuice (11.93×), Google Maps (8.62×), and Autism Awareness (19.03×) over the country average.

Where do Survival horror fans live in United States?

Survival horror fans in United States are most concentrated in California (reach 684,048), Texas (reach 456,768), and Florida (reach 339,560). These three regions account for the largest share of the active audience.

What other brands do Survival horror fans also like?

Beyond Survival horror itself, the audience over-indexes on Google Maps (8.62×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Capital One (7.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.