Rascasse Audience Intelligence

Survival horror Audience in United States

A data profile of the people who buy, follow and care about Survival horror in United States — modelled from more than twelve digital signal sources. Survival horror has an estimated audience of 6,806,567 people in United States.

#3084among Topic in United States#105in Games

The average Survival horror fan in United States is 32.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile game, Creepypasta, Action role-playing game, with strongest over-indexing on Mobile game (4.04× the country average).

Demographically, the Survival horror audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Survival horror fan in United States is more male, around 32.0 years old, with strong Patriotism tendencies and a notable affinity for Mobile game.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Survival horror profile in United States.

Audience size
6.8M
in United States
Gender
37.3%♀
62.7% male
Age
32.0
average years
Country rank
#5139
Topic in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Survival horror fans

37.3% are female, 62.7% are male, average age 32.0.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Survival horror audience in United States
MetricValue
Female37.3%
Male62.7%
Average age32.0
Estimated audience size6,806,567
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Survival horror audience in United States
Age bracketShare%
16-1936%
20-2926%
30-3917%
40-4912%
50+8%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Survival horror audience comes from United States.

Worldwide audience distribution share by country for Survival horror
CountryShare
United States27.8%
United Kingdom5.5%
Indonesia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Survival horror audience in United States is strongest.

Fig. 05

Top regions by affinity

Survival horror fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K1.23×
02Vermont~10K1.21×
03North Dakota~20K1.14×
04South Dakota~20K1.12×
05Montana~20K1.08×
06West Virginia~30K1.06×
07Delaware~20K1.04×
08Kentucky~90K1.03×
09Rhode Island~20K1.03×
10Oregon~80K1.02×
11Maine~20K1.02×
12Oklahoma~80K1.01×
13New Hampshire~30K1.01×
14Washington~100K1.00×
15Arkansas~60K1.00×
16Idaho~30K1.00×
17Utah~60K0.99×
18New Mexico~30K0.99×
19Hawaii~30K0.99×
20Mississippi~50K0.98×
21Missouri~100K0.97×
22Iowa~50K0.96×
23Nebraska~30K0.96×
24Washington, District of Columbia~20K0.96×
25Indiana~100K0.95×
26Nevada~60K0.95×
27Kansas~50K0.95×
28Ohio~200K0.94×
29Virginia~200K0.94×
30Louisiana~80K0.93×
31Alabama~90K0.92×
32Tennessee~100K0.91×
33California~700K0.90×
34Arizona~100K0.90×
35South Carolina~90K0.90×
36Minnesota~90K0.90×
37Connecticut~60K0.90×
38Michigan~200K0.89×
39Maryland~100K0.89×
40Colorado~100K0.89×
41Wisconsin~90K0.89×
42Pennsylvania~200K0.88×
43Massachusetts~100K0.88×
44Texas~500K0.87×
45Georgia~200K0.87×
46North Carolina~200K0.87×
47Illinois~200K0.85×
48Florida~400K0.82×
49New Jersey~100K0.82×
50New York~300K0.81×
Fig. 06

Affinity by region

Affinity by region — Survival horror, United States
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Survival horror audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Survival horror audience
#·InterestCategoryAffinity×
01CreepypastaLiterature18.64×
02The Strangers (2008 film)Movies & TV13.20×
03Halloween Horror NightsMovies & TV7.93×
04Action role-playing gameGames6.80×
05Action-adventure gameGames5.26×
06Assassin's CreedGames5.25×
07Massively multiplayer online gamesGames5.19×
08Collectible card gameGames4.79×
09Mobile gameGames4.04×
10PokémonGames4.01×
11Call of DutyGames3.97×
12Anime and manga fandomLiterature3.42×
13Adventure gameGames3.30×
14Role-playing gamesGames3.10×
15Computer hardwareTechnology & Electronics3.09×
16Game consolesTechnology & Electronics2.48×
17SupermanMovies & TV2.13×
18FIFA World CupSports1.77×
19SpotifyInternet & Social Media1.67×
20Video gamesGames1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Survival horror audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Survival horror audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Early Adopter MentalityPOWER1.71×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Survival horror audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.49×
TravellingTHRILL0.74×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Survival horror have in United States?

Survival horror has an estimated audience of 6,806,567 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Survival horror fans?

37.3% of Survival horror fans are female, 62.7% are male, with an average age of 32.0 years.

03

Which brands do Survival horror fans like most?

Survival horror fans show strongest brand affinity for Mobile game (4.04×), Creepypasta (18.64×), and Action role-playing game (6.8×) over the country average.

04

Where do Survival horror fans live in United States?

Survival horror fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Survival horror fans also like?

Beyond Survival horror itself, the audience over-indexes on Creepypasta (18.64×), Action role-playing game (6.8×), Superman (2.13×), and Action-adventure game (5.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Survival horror audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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