Survival horror Audience in United States

Survival horror logo

Survival horror has an estimated audience of 6,806,567 people in United States. 37.3% are female, 62.7% are male, average age 32.0. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Combat sport, Wok.

The average Survival horror fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (23.48× the country average). Demographically, the Survival horror audience skews more male with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Survival horror fans

Demographic split for Survival horror audience in United States
MetricValue
Female37.3%
Male62.7%
Average age32.0
Estimated audience size6,806,567

Audience persona

The typical Survival horror fan in United States is more male, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Survival horror in United States
RegionReachAffinity
California684,0480.91×
Texas456,7680.78×
Florida339,5600.74×
New York283,1350.74×
Pennsylvania182,7360.8×
Ohio178,0400.85×
Virginia168,8921.02×
Illinois167,1100.74×
Georgia165,3350.79×
North Carolina137,6980.67×
Michigan136,5210.77×
Washington129,5590.95×
New Jersey117,5640.68×
Massachusetts115,8680.86×
Tennessee112,7990.83×
Indiana103,9210.84×
Arizona100,9480.73×
Missouri95,6110.87×
Maryland89,4780.76×
Oregon86,6171.11×
Kentucky81,5480.96×
Colorado79,9790.75×
Wisconsin71,4700.7×
South Carolina69,3280.68×
Louisiana66,6280.76×
Oklahoma65,1050.86×
Minnesota63,8560.65×
Alabama59,2010.62×
Utah55,1920.91×
Nevada53,9920.82×
Mississippi47,6870.85×
Connecticut45,3070.66×
Iowa41,9180.75×
West Virginia39,3681.24×
Arkansas39,3380.7×
Kansas38,9600.73×
New Mexico33,8540.99×
Alaska33,6742.31×
Idaho31,1610.91×
Hawaii29,7671.02×
Montana29,3551.55×
South Dakota28,9741.84×
North Dakota28,2112.02×
New Hampshire27,8031.04×
Wyoming27,2972.71×
Nebraska27,2260.8×
Rhode Island26,8481.24×
Maine26,8311.1×
Vermont26,4062.21×
Delaware24,0431.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Survival horror audience
BrandAffinityCategory
Grinch23.48×Movies & TV
Vocal harmony10.64×Music & Radio
Goop11.29×Internet & Social Media
Combat sport3.14×Sports
Wok11.15×Food & Beverages
Google Home10.83×Technology & Electronics
Eutheria31.03×Pets & Animals
Israel2.76×Travel & Leisure
Dog breed1.54×Pets & Animals
Hibachi9.33×Food & Beverages
Urban Outfitters2.18×Shopping
No Escape (1994 film)13.18×Movies & TV
Grace Slick9.81×Music & Radio
Jezebel (film)7.39×Movies & TV
Home staging5.6×Home & Garden
Governor of Michigan7.62×Politics & Society
Gift registry13.42×Kids & Family
Google Photos2.54×Technology & Electronics
Lebanon County, Pennsylvania21.21×Travel & Leisure
La Jolla9.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Survival horror audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
ExtroversionTHRILL1.63
Early Adopter MentalityPOWER1.59
PatriotismCONSERVATISM1.27
Social Media UsageJOY1.1
Family OrientationCONSERVATISM1.05

Worldwide distribution

Worldwide audience distribution share by country for Survival horror
CountryShare
United States27.8%
United Kingdom5.5%
Indonesia4.9%

See Survival horror audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Survival horror have in United States?

Survival horror has an estimated audience of 6,806,567 people in United States, concentrated in California and Texas.

What is the gender split and age of Survival horror fans?

37.3% of Survival horror fans are female, 62.7% are male, with an average age of 32.0 years.

Which brands do Survival horror fans like most?

Survival horror fans show strongest brand affinity for Grinch (23.48×), Vocal harmony (10.64×), and Goop (11.29×) over the country average.

Where do Survival horror fans live in United States?

Survival horror fans in United States are most concentrated in California (reach 684,048), Texas (reach 456,768), and Florida (reach 339,560). These three regions account for the largest share of the active audience.

What other brands do Survival horror fans also like?

Beyond Survival horror itself, the audience over-indexes on Vocal harmony (10.64×), Goop (11.29×), Combat sport (3.14×), and Wok (11.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Survival horror. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.