Rascasse Audience Intelligence

Merlin (TV series) Audience in United States

A data profile of the people who buy, follow and care about Merlin (TV series) in United States — modelled from more than twelve digital signal sources. Merlin (TV series) has an estimated audience of 804,015 people in United States.

#535among TV series in United States#302among TV Channel in United States#5088in Movies & TV

The average Merlin (TV series) fan in United States is 34.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include ArtStation, Arrow, Planet Terror, with strongest over-indexing on ArtStation (169.3× the country average).

Demographically, the Merlin (TV series) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merlin (TV series) fan in United States is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for ArtStation.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merlin (TV series) profile in United States.

Audience size
804K
in United States
Gender
51.4%♀
48.6% male
Age
34.4
average years
Country rank
#27378
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Merlin (TV series)

51.4% are female, 48.6% are male, average age 34.4.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Merlin (TV series) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age34.4
Estimated audience size804,015
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Merlin (TV series) audience in United States
Age bracketShare%
16-1937%
20-2919%
30-3913%
40-4914%
50+17%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Merlin (TV series) audience comes from United States.

Worldwide audience distribution share by country for Merlin (TV series)
CountryShare
Croatia37.5%
China7.6%
United States6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merlin (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Merlin (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~9K1.64×
02Utah~6K1.53×
03Alaska~1K1.43×
04Idaho~3K1.38×
05Maine~2K1.27×
06Vermont~1K1.25×
07Washington~10K1.18×
08New Hampshire~2K1.18×
09Illinois~20K1.17×
10Minnesota~7K1.14×
11Florida~30K1.09×
12Montana~1K1.09×
13Tennessee~10K1.07×
14Maryland~8K1.05×
15Arkansas~4K1.04×
16Alabama~6K1.01×
17Wisconsin~7K1.00×
18Massachusetts~9K0.99×
19Arizona~9K0.98×
20Oklahoma~5K0.97×
21South Dakota~1K0.96×
22Indiana~8K0.95×
23Missouri~7K0.95×
24Kansas~3K0.95×
25Texas~40K0.94×
26North Dakota<1K0.94×
27Kentucky~5K0.93×
28West Virginia~2K0.92×
29Washington, District of Columbia~1K0.92×
30Georgia~10K0.91×
31New Jersey~10K0.91×
32Virginia~10K0.91×
33Michigan~10K0.90×
34Colorado~7K0.90×
35Nebraska~2K0.90×
36Louisiana~5K0.89×
37New Mexico~2K0.89×
38Rhode Island~1K0.89×
39Ohio~10K0.88×
40North Carolina~10K0.88×
41Iowa~3K0.88×
42California~40K0.87×
43New York~20K0.87×
44Pennsylvania~10K0.87×
45Connecticut~4K0.86×
46Mississippi~3K0.86×
47Delaware~1K0.81×
48South Carolina~5K0.79×
49Nevada~3K0.78×
50Hawaii~1K0.75×
Fig. 06

Affinity by region

Affinity by region — Merlin (TV series), United States
0.75×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merlin (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merlin (TV series) audience
#·InterestCategoryAffinity×
01ArtStationArts & Culture169.30×
02Planet TerrorMovies & TV117.00×
03American Truck SimulatorGames90.26×
04Poldark (2015 TV series)Movies & TV76.28×
05The TudorsMovies & TV58.88×
06Gotham (TV series)Movies & TV50.35×
07Z NationMovies & TV48.35×
08Tekken 7Games45.19×
09MiniclipGames37.46×
10Fire EmblemGames35.87×
11WestJetTravel & Leisure35.48×
12ArrowMovies & TV35.27×
13Once Upon a Time (TV series)Movies & TV30.41×
14Hay DayGames20.51×
15Alexander SkarsgårdMovies & TV17.65×
16Willem DafoeMovies & TV16.61×
17Eyes Wide ShutMovies & TV16.19×
18Ethan HawkeMovies & TV16.07×
19Employment websiteBusiness & Career12.26×
20Finger foodFood & Beverages9.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merlin (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merlin (TV series) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.63×
Luxury OrientationPREMIUM3.34×
Quality AwarenessPREMIUM1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merlin (TV series) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.70×
MindfulnessBALANCE0.76×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merlin (TV series) have in United States?

Merlin (TV series) has an estimated audience of 804,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Merlin (TV series) fans?

51.4% of Merlin (TV series) fans are female, 48.6% are male, with an average age of 34.4 years.

03

Which brands do Merlin (TV series) fans like most?

Merlin (TV series) fans show strongest brand affinity for ArtStation (169.3×), Arrow (35.27×), and Planet Terror (117×) over the country average.

04

Where do Merlin (TV series) fans live in United States?

Merlin (TV series) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Merlin (TV series) fans also like?

Beyond Merlin (TV series) itself, the audience over-indexes on Arrow (35.27×), Planet Terror (117×), Gotham (TV series) (50.35×), and The Tudors (58.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Merlin (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merlin (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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