Merlin (TV series) Audience in United States

Merlin (TV series) logo

Merlin (TV series) has an estimated audience of 458,084 people in United States. 51.4% are female, 48.6% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Grace Slick, Hang Seng Index, Grammarly, TV Fanatic, Non-celiac gluten sensitivity.

The average Merlin (TV series) fan in United States is 34.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grace Slick, Hang Seng Index, Grammarly, with strongest over-indexing on Grace Slick (42.42× the country average). Demographically, the Merlin (TV series) audience skews balanced with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel · Subtype: TV series

Demographics of Merlin (TV series) fans

Demographic split for Merlin (TV series) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age34.4
Estimated audience size458,084

Audience persona

The typical Merlin (TV series) fan in United States is balanced, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Grace Slick.

Top regions in United States

Top regions ranked by reach for Merlin (TV series) in United States
RegionReachAffinity
California45,7560.91×
Texas39,5361×
Florida32,6961.05×
New York23,2070.91×
Illinois19,4891.28×
Georgia13,7080.97×
Pennsylvania13,6090.88×
Ohio13,0460.92×
North Carolina12,7470.92×
Washington11,2551.22×
New Jersey11,1590.96×
Michigan11,1570.93×
Virginia10,5690.95×
Tennessee10,0341.09×
Arizona9,4591.01×
Massachusetts9,1871.02×
Maryland8,4711.08×
Indiana8,1320.97×
Oregon8,1111.54×
Minnesota7,5641.15×
Missouri7,1500.97×
Wisconsin7,1301.03×
Colorado6,7010.93×
Alabama6,5291.02×
Utah5,8121.42×
South Carolina5,4030.78×
Louisiana5,2560.89×
Kentucky5,2300.91×
Oklahoma5,0430.99×
Connecticut4,0350.88×
Arkansas3,9521.05×
Nevada3,5410.8×
Kansas3,4080.94×
Iowa3,2540.86×
Mississippi3,1560.84×
Idaho2,9691.29×
New Hampshire2,1471.19×
Maine2,0471.25×
New Mexico2,0160.88×
Nebraska1,9890.87×
West Virginia1,8490.87×
Hawaii1,4120.72×
Montana1,3611.07×
Alaska1,3211.35×
Washington, District of Columbia1,2810.93×
Rhode Island1,2600.86×
Delaware9720.77×
Vermont9671.2×
South Dakota9540.9×
North Dakota8270.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merlin (TV series) audience
BrandAffinityCategory
Grace Slick42.42×Music & Radio
Hang Seng Index38.02×Business & Career
Grammarly11.81×Business & Career
TV Fanatic15.94×Movies & TV
Non-celiac gluten sensitivity15.65×Health
Nipsey Hussle7.51×Music & Radio
Grinch5.16×Movies & TV
Plainfield, New Jersey13.94×Travel & Leisure
Gothic Lolita43.34×Fashion & Accessoires
Jawaker61.03×Internet & Social Media
Jingoism1.92×Politics & Society
Chromebook4.94×Technology & Electronics
Personalised Gifts3.74×Home & Garden
Google Photos2.05×Technology & Electronics
Home staging4.19×Home & Garden
Hocus Pocus3.79×Movies & TV
Electrolyte3.64×Health
Eutheria16.46×Pets & Animals
Vocal harmony3.18×Music & Radio
Elin Kling93.32×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merlin (TV series) audience
TraitClusterScore
PatriotismCONSERVATISM3.37
Luxury OrientationPREMIUM3.04
TravellingTHRILL1.49
Career OrientationPOWER1.35
Urban LifestyleOPEN1.31
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Merlin (TV series)
CountryShare
Croatia42.0%
China8.5%
United States4.2%

See Merlin (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Merlin (TV series) have in United States?

Merlin (TV series) has an estimated audience of 458,084 people in United States, concentrated in California and Texas.

What is the gender split and age of Merlin (TV series) fans?

51.4% of Merlin (TV series) fans are female, 48.6% are male, with an average age of 34.4 years.

Which brands do Merlin (TV series) fans like most?

Merlin (TV series) fans show strongest brand affinity for Grace Slick (42.42×), Hang Seng Index (38.02×), and Grammarly (11.81×) over the country average.

Where do Merlin (TV series) fans live in United States?

Merlin (TV series) fans in United States are most concentrated in California (reach 45,756), Texas (reach 39,536), and Florida (reach 32,696). These three regions account for the largest share of the active audience.

What other brands do Merlin (TV series) fans also like?

Beyond Merlin (TV series) itself, the audience over-indexes on Hang Seng Index (38.02×), Grammarly (11.81×), TV Fanatic (15.94×), and Non-celiac gluten sensitivity (15.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merlin (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.