Scouts Guide to the Zombie Apocalypse Audience in United States
Scouts Guide to the Zombie Apocalypse has an estimated audience of 770,312 people in United States. 28.3% are female, 71.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: Personalised Gifts, Ridgewood, New Jersey, Dog breed, Urban Outfitters, Google Photos.
The average Scouts Guide to the Zombie Apocalypse fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personalised Gifts, Ridgewood, New Jersey, Dog breed, with strongest over-indexing on Personalised Gifts (32.16× the country average). Demographically, the Scouts Guide to the Zombie Apocalypse audience skews more male with an average age of 44.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Record label
Demographics of Scouts Guide to the Zombie Apocalypse fans
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 44.0 |
| Estimated audience size | 770,312 |
Audience persona
The typical Scouts Guide to the Zombie Apocalypse fan in United States is more male, around 44.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Personalised Gifts.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 90,439 | 1.07× |
| Texas | 81,957 | 1.24× |
| Florida | 40,198 | 0.77× |
| New York | 28,623 | 0.66× |
| Ohio | 24,546 | 1.03× |
| Illinois | 23,447 | 0.91× |
| Pennsylvania | 23,429 | 0.9× |
| Arizona | 21,482 | 1.37× |
| North Carolina | 19,770 | 0.85× |
| Michigan | 19,353 | 0.96× |
| Georgia | 18,546 | 0.78× |
| Washington | 17,393 | 1.13× |
| Virginia | 16,043 | 0.86× |
| Tennessee | 15,300 | 0.99× |
| Indiana | 15,148 | 1.08× |
| Missouri | 15,130 | 1.22× |
| Colorado | 14,476 | 1.19× |
| New Jersey | 13,290 | 0.68× |
| Oklahoma | 11,785 | 1.38× |
| Kentucky | 11,368 | 1.18× |
| Wisconsin | 11,255 | 0.97× |
| Alabama | 10,798 | 1× |
| Oregon | 10,371 | 1.17× |
| Minnesota | 10,094 | 0.91× |
| South Carolina | 9,776 | 0.84× |
| Massachusetts | 9,581 | 0.63× |
| Maryland | 9,076 | 0.69× |
| Nevada | 8,740 | 1.17× |
| Louisiana | 8,452 | 0.85× |
| Utah | 7,933 | 1.15× |
| Kansas | 7,501 | 1.24× |
| Arkansas | 7,415 | 1.17× |
| Iowa | 6,746 | 1.06× |
| Connecticut | 5,826 | 0.75× |
| Mississippi | 5,447 | 0.86× |
| New Mexico | 5,352 | 1.39× |
| Idaho | 5,147 | 1.33× |
| Nebraska | 4,373 | 1.13× |
| West Virginia | 4,206 | 1.17× |
| Hawaii | 3,439 | 1.04× |
| Montana | 2,588 | 1.21× |
| Alaska | 2,508 | 1.52× |
| New Hampshire | 2,437 | 0.8× |
| Maine | 2,420 | 0.88× |
| South Dakota | 1,835 | 1.03× |
| North Dakota | 1,715 | 1.08× |
| Rhode Island | 1,700 | 0.69× |
| Delaware | 1,474 | 0.69× |
| Wyoming | 1,272 | 1.11× |
| Vermont | 1,017 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personalised Gifts | 32.16× | Home & Garden |
| Ridgewood, New Jersey | 43.5× | Travel & Leisure |
| Dog breed | 2.39× | Pets & Animals |
| Urban Outfitters | 3.39× | Shopping |
| Google Photos | 3.59× | Technology & Electronics |
| Monogram | 5.03× | Home & Garden |
| Pro-Ject | 5.04× | Music & Radio |
| Home construction | 1.72× | Home & Garden |
| Product design | 1.95× | Business & Career |
| Combat sport | 1.54× | Sports |
| Comayagua | 20× | Travel & Leisure |
| 3D printing | 2.12× | Technology & Electronics |
| UK garage | 4.55× | Music & Radio |
| JDSU | 2.43× | Business & Career |
| Captain America (1990 film) | 3.53× | Movies & TV |
| Menan, Idaho | 60.9× | Travel & Leisure |
| Litter box | 1.6× | Pets & Animals |
| Bridget Jones: The Edge of Reason | 15.39× | Movies & TV |
| Hog Hunting | 2.51× | Sports |
| ENA (Emergency Nurses Association) | 8.56× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.19 |
| Patriotism | CONSERVATISM | 2.14 |
| Extroversion | THRILL | 1.62 |
| Early Adopter Mentality | POWER | 1.45 |
| Individualism | JOY | 1.3 |
| Social Media Usage | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| India | 10.9% |
| China | 6.2% |
See Scouts Guide to the Zombie Apocalypse audiences in other countries
- Scouts Guide to the Zombie Apocalypse — Germany
- Scouts Guide to the Zombie Apocalypse — United Kingdom
- Scouts Guide to the Zombie Apocalypse — France
- Scouts Guide to the Zombie Apocalypse — Italy
- Scouts Guide to the Zombie Apocalypse — Spain
- Scouts Guide to the Zombie Apocalypse — Brazil
- Scouts Guide to the Zombie Apocalypse — Japan
- Scouts Guide to the Zombie Apocalypse — South Korea
- Scouts Guide to the Zombie Apocalypse — India
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Frequently asked questions
How many fans does Scouts Guide to the Zombie Apocalypse have in United States?
Scouts Guide to the Zombie Apocalypse has an estimated audience of 770,312 people in United States, concentrated in California and Texas.
What is the gender split and age of Scouts Guide to the Zombie Apocalypse fans?
28.3% of Scouts Guide to the Zombie Apocalypse fans are female, 71.7% are male, with an average age of 44.0 years.
Which brands do Scouts Guide to the Zombie Apocalypse fans like most?
Scouts Guide to the Zombie Apocalypse fans show strongest brand affinity for Personalised Gifts (32.16×), Ridgewood, New Jersey (43.5×), and Dog breed (2.39×) over the country average.
Where do Scouts Guide to the Zombie Apocalypse fans live in United States?
Scouts Guide to the Zombie Apocalypse fans in United States are most concentrated in California (reach 90,439), Texas (reach 81,957), and Florida (reach 40,198). These three regions account for the largest share of the active audience.
What other brands do Scouts Guide to the Zombie Apocalypse fans also like?
Beyond Scouts Guide to the Zombie Apocalypse itself, the audience over-indexes on Ridgewood, New Jersey (43.5×), Dog breed (2.39×), Urban Outfitters (3.39×), and Google Photos (3.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Scouts Guide to the Zombie Apocalypse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.