A data profile of the people who buy, follow and care about Scouts Guide to the Zombie Apocalypse in United States — modelled from more than twelve digital signal sources. Scouts Guide to the Zombie Apocalypse has an estimated audience of 809,355 people in United States.
The average Scouts Guide to the Zombie Apocalypse fan in United States is 44.0 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include 28 Days Later, Resident Evil 4, Call of Duty: Modern Warfare 2, with strongest over-indexing on 28 Days Later (206.24× the country average).
Demographically, the Scouts Guide to the Zombie Apocalypse audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Scouts Guide to the Zombie Apocalypse fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for 28 Days Later.
The key figures that characterise the Scouts Guide to the Zombie Apocalypse profile in United States.
28.3% are female, 71.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 44.0 |
| Estimated audience size | 809,355 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 16% | |
| 30-39 | 25% | |
| 40-49 | 34% | |
| 50+ | 21% |
of the worldwide Scouts Guide to the Zombie Apocalypse audience comes from United States.
| Country | Share |
|---|---|
| United States | 26.5% |
| India | 11.6% |
| United Kingdom | 5.7% |
Where the Scouts Guide to the Zombie Apocalypse audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~6K | 1.47× | |
| 02 | Alaska | ~2K | 1.41× | |
| 03 | Oklahoma | ~10K | 1.33× | |
| 04 | Arizona | ~20K | 1.32× | |
| 05 | Texas | ~90K | 1.31× | |
| 06 | Idaho | ~5K | 1.25× | |
| 07 | Utah | ~8K | 1.19× | |
| 08 | Arkansas | ~8K | 1.18× | |
| 09 | Hawaii | ~4K | 1.18× | |
| 10 | West Virginia | ~4K | 1.17× | |
| 11 | Kansas | ~7K | 1.16× | |
| 12 | North Dakota | ~2K | 1.16× | |
| 13 | California | ~100K | 1.15× | |
| 14 | Kentucky | ~10K | 1.15× | |
| 15 | Nevada | ~9K | 1.15× | |
| 16 | Montana | ~2K | 1.14× | |
| 17 | Missouri | ~10K | 1.11× | |
| 18 | Nebraska | ~4K | 1.11× | |
| 19 | South Dakota | ~2K | 1.11× | |
| 20 | Wyoming | ~1K | 1.10× | |
| 21 | Oregon | ~10K | 1.08× | |
| 22 | Iowa | ~7K | 1.08× | |
| 23 | Colorado | ~10K | 1.07× | |
| 24 | Washington | ~20K | 1.05× | |
| 25 | Indiana | ~10K | 1.05× | |
| 26 | Alabama | ~10K | 1.00× | |
| 27 | Tennessee | ~20K | 0.99× | |
| 28 | Louisiana | ~10K | 0.98× | |
| 29 | Wisconsin | ~10K | 0.96× | |
| 30 | Illinois | ~20K | 0.95× | |
| 31 | Ohio | ~20K | 0.95× | |
| 32 | Mississippi | ~6K | 0.95× | |
| 33 | Michigan | ~20K | 0.91× | |
| 34 | Minnesota | ~10K | 0.89× | |
| 35 | Maine | ~2K | 0.87× | |
| 36 | North Carolina | ~20K | 0.86× | |
| 37 | Pennsylvania | ~20K | 0.85× | |
| 38 | South Carolina | ~10K | 0.83× | |
| 39 | Georgia | ~20K | 0.82× | |
| 40 | New Hampshire | ~2K | 0.82× | |
| 41 | Virginia | ~10K | 0.80× | |
| 42 | Delaware | ~2K | 0.78× | |
| 43 | Rhode Island | ~2K | 0.77× | |
| 44 | Connecticut | ~6K | 0.76× | |
| 45 | Florida | ~40K | 0.75× | |
| 46 | Maryland | ~10K | 0.72× | |
| 47 | New Jersey | ~10K | 0.71× | |
| 48 | New York | ~30K | 0.68× | |
| 49 | Massachusetts | ~10K | 0.64× | |
| 50 | Washington, District of Columbia | ~1K | 0.59× |
The strongest cross-interests of the Scouts Guide to the Zombie Apocalypse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 28 Days Later | Movies & TV | 206.24× | ||
| 02 | Call of Duty: Modern Warfare 2 | Games | 42.26× | ||
| 03 | Resident Evil 4 | Games | 40.86× | ||
| 04 | Zombieland | Movies & TV | 23.30× | ||
| 05 | From Dusk till Dawn | Movies & TV | 21.80× | ||
| 06 | International education | Business & Career | 20.00× | ||
| 07 | The Salvation Army | Politics & Society | 20.00× | ||
| 08 | Fear the Walking Dead | Movies & TV | 17.71× | ||
| 09 | Milla Jovovich | Movies & TV | 11.72× | ||
| 10 | Marvel Cinematic Universe | Movies & TV | 8.15× | ||
| 11 | Action role-playing game | Games | 6.24× | ||
| 12 | DC Comics | Literature | 5.71× | ||
| 13 | Rick and Morty | Movies & TV | 5.64× | ||
| 14 | Adam Sandler | Movies & TV | 5.52× | ||
| 15 | Action-adventure game | Games | 5.12× | ||
| 16 | Internet celebrity | Internet & Social Media | 4.71× | ||
| 17 | KFC | Food & Beverages | 4.26× | ||
| 18 | Mobile game | Games | 3.69× | ||
| 19 | Wendy's | Food & Beverages | 3.39× | ||
| 20 | Superman | Movies & TV | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.94× | |
| Spirituality | BALANCE | 1.79× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Design Affinity | PREMIUM | 0.61× | |
| Sustainability | BALANCE | 0.63× |
Scouts Guide to the Zombie Apocalypse has an estimated audience of 809,355 people in United States, concentrated in California and Texas.
28.3% of Scouts Guide to the Zombie Apocalypse fans are female, 71.7% are male, with an average age of 44.0 years.
Scouts Guide to the Zombie Apocalypse fans show strongest brand affinity for 28 Days Later (206.24×), Resident Evil 4 (40.86×), and Call of Duty: Modern Warfare 2 (42.26×) over the country average.
Scouts Guide to the Zombie Apocalypse fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Scouts Guide to the Zombie Apocalypse itself, the audience over-indexes on Resident Evil 4 (40.86×), Call of Duty: Modern Warfare 2 (42.26×), Zombieland (23.3×), and International education (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scouts Guide to the Zombie Apocalypse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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