Rascasse Audience Intelligence

Scouts Guide to the Zombie Apocalypse Audience in United States

A data profile of the people who buy, follow and care about Scouts Guide to the Zombie Apocalypse in United States — modelled from more than twelve digital signal sources. Scouts Guide to the Zombie Apocalypse has an estimated audience of 809,355 people in United States.

The average Scouts Guide to the Zombie Apocalypse fan in United States is 44.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 28 Days Later, Resident Evil 4, Call of Duty: Modern Warfare 2, with strongest over-indexing on 28 Days Later (206.24× the country average).

Demographically, the Scouts Guide to the Zombie Apocalypse audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scouts Guide to the Zombie Apocalypse fan in United States is more male, around 44.0 years old, with strong Patriotism tendencies and a notable affinity for 28 Days Later.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Record label

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scouts Guide to the Zombie Apocalypse profile in United States.

Audience size
809K
in United States
Gender
28.3%
71.7% male
Age
44.0
average years
Country rank
#27261
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scouts Guide to the Zombie Apocalypse viewers

28.3% are female, 71.7% are male, average age 44.0.

Fig. 02

Gender split

28.3%
Female
71.7%
Male
Demographic split for Scouts Guide to the Zombie Apocalypse audience in United States
MetricValue
Female28.3%
Male71.7%
Average age44.0
Estimated audience size809,355
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Scouts Guide to the Zombie Apocalypse audience in United States
Age bracketShare%
16-195%
20-2916%
30-3925%
40-4934%
50+21%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Scouts Guide to the Zombie Apocalypse audience comes from United States.

Worldwide audience distribution share by country for Scouts Guide to the Zombie Apocalypse
CountryShare
United States26.5%
India11.6%
United Kingdom5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scouts Guide to the Zombie Apocalypse audience in United States is strongest.

Fig. 05

Top regions by affinity

Scouts Guide to the Zombie Apocalypse fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.47×
02Alaska~2K1.41×
03Oklahoma~10K1.33×
04Arizona~20K1.32×
05Texas~90K1.31×
06Idaho~5K1.25×
07Utah~8K1.19×
08Arkansas~8K1.18×
09Hawaii~4K1.18×
10West Virginia~4K1.17×
11Kansas~7K1.16×
12North Dakota~2K1.16×
13California~100K1.15×
14Kentucky~10K1.15×
15Nevada~9K1.15×
16Montana~2K1.14×
17Missouri~10K1.11×
18Nebraska~4K1.11×
19South Dakota~2K1.11×
20Wyoming~1K1.10×
21Oregon~10K1.08×
22Iowa~7K1.08×
23Colorado~10K1.07×
24Washington~20K1.05×
25Indiana~10K1.05×
26Alabama~10K1.00×
27Tennessee~20K0.99×
28Louisiana~10K0.98×
29Wisconsin~10K0.96×
30Illinois~20K0.95×
31Ohio~20K0.95×
32Mississippi~6K0.95×
33Michigan~20K0.91×
34Minnesota~10K0.89×
35Maine~2K0.87×
36North Carolina~20K0.86×
37Pennsylvania~20K0.85×
38South Carolina~10K0.83×
39Georgia~20K0.82×
40New Hampshire~2K0.82×
41Virginia~10K0.80×
42Delaware~2K0.78×
43Rhode Island~2K0.77×
44Connecticut~6K0.76×
45Florida~40K0.75×
46Maryland~10K0.72×
47New Jersey~10K0.71×
48New York~30K0.68×
49Massachusetts~10K0.64×
50Washington, District of Columbia~1K0.59×
Fig. 06

Affinity by region

Affinity by region — Scouts Guide to the Zombie Apocalypse, United States
0.59×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scouts Guide to the Zombie Apocalypse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scouts Guide to the Zombie Apocalypse audience
#·InterestCategoryAffinity×
0128 Days LaterMovies & TV206.24×
02Call of Duty: Modern Warfare 2Games42.26×
03Resident Evil 4Games40.86×
04ZombielandMovies & TV23.30×
05From Dusk till DawnMovies & TV21.80×
06International educationBusiness & Career20.00×
07The Salvation ArmyPolitics & Society20.00×
08Fear the Walking DeadMovies & TV17.71×
09Milla JovovichMovies & TV11.72×
10Marvel Cinematic UniverseMovies & TV8.15×
11Action role-playing gameGames6.24×
12DC ComicsLiterature5.71×
13Rick and MortyMovies & TV5.64×
14Adam SandlerMovies & TV5.52×
15Action-adventure gameGames5.12×
16Internet celebrityInternet & Social Media4.71×
17KFCFood & Beverages4.26×
18Mobile gameGames3.69×
19Wendy'sFood & Beverages3.39×
20SupermanMovies & TV2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scouts Guide to the Zombie Apocalypse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Scouts Guide to the Zombie Apocalypse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.94×
SpiritualityBALANCE1.79×
Need for SecurityCONSERVATISM1.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Scouts Guide to the Zombie Apocalypse audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Design AffinityPREMIUM0.61×
SustainabilityBALANCE0.63×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Scouts Guide to the Zombie Apocalypse have in United States?

Scouts Guide to the Zombie Apocalypse has an estimated audience of 809,355 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Scouts Guide to the Zombie Apocalypse viewers?

28.3% of Scouts Guide to the Zombie Apocalypse fans are female, 71.7% are male, with an average age of 44.0 years.

03

Which brands do Scouts Guide to the Zombie Apocalypse fans like most?

Scouts Guide to the Zombie Apocalypse fans show strongest brand affinity for 28 Days Later (206.24×), Resident Evil 4 (40.86×), and Call of Duty: Modern Warfare 2 (42.26×) over the country average.

04

Where do Scouts Guide to the Zombie Apocalypse fans live in United States?

Scouts Guide to the Zombie Apocalypse fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Scouts Guide to the Zombie Apocalypse fans also like?

Beyond Scouts Guide to the Zombie Apocalypse itself, the audience over-indexes on Resident Evil 4 (40.86×), Call of Duty: Modern Warfare 2 (42.26×), Zombieland (23.3×), and International education (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Scouts Guide to the Zombie Apocalypse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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