Scouts Guide to the Zombie Apocalypse Audience in United States

Scouts Guide to the Zombie Apocalypse has an estimated audience of 770,312 people in United States. 28.3% are female, 71.7% are male, average age 44.0. Top regions: California, Texas, Florida. Top brand affinities: 28 Days Later, Autism Awareness, Call of Duty: Modern Warfare 2, Diabetes mellitus awareness, Fear the Walking Dead.

The average Scouts Guide to the Zombie Apocalypse fan in United States is 44.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include 28 Days Later, Autism Awareness, Call of Duty: Modern Warfare 2, with strongest over-indexing on 28 Days Later (60.9× the country average). Demographically, the Scouts Guide to the Zombie Apocalypse audience skews more male with an average age of 44.0, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Record label

Demographics of Scouts Guide to the Zombie Apocalypse fans

Demographic split for Scouts Guide to the Zombie Apocalypse audience in United States
MetricValue
Female28.3%
Male71.7%
Average age44.0
Estimated audience size770,312

Audience persona

The typical Scouts Guide to the Zombie Apocalypse fan in United States is more male, around 44.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for 28 Days Later.

Top regions in United States

Top regions ranked by reach for Scouts Guide to the Zombie Apocalypse in United States
RegionReachAffinity
California90,4391.07×
Texas81,9571.24×
Florida40,1980.77×
New York28,6230.66×
Ohio24,5461.03×
Illinois23,4470.91×
Pennsylvania23,4290.9×
Arizona21,4821.37×
North Carolina19,7700.85×
Michigan19,3530.96×
Georgia18,5460.78×
Washington17,3931.13×
Virginia16,0430.86×
Tennessee15,3000.99×
Indiana15,1481.08×
Missouri15,1301.22×
Colorado14,4761.19×
New Jersey13,2900.68×
Oklahoma11,7851.38×
Kentucky11,3681.18×
Wisconsin11,2550.97×
Alabama10,798
Oregon10,3711.17×
Minnesota10,0940.91×
South Carolina9,7760.84×
Massachusetts9,5810.63×
Maryland9,0760.69×
Nevada8,7401.17×
Louisiana8,4520.85×
Utah7,9331.15×
Kansas7,5011.24×
Arkansas7,4151.17×
Iowa6,7461.06×
Connecticut5,8260.75×
Mississippi5,4470.86×
New Mexico5,3521.39×
Idaho5,1471.33×
Nebraska4,3731.13×
West Virginia4,2061.17×
Hawaii3,4391.04×
Montana2,5881.21×
Alaska2,5081.52×
New Hampshire2,4370.8×
Maine2,4200.88×
South Dakota1,8351.03×
North Dakota1,7151.08×
Rhode Island1,7000.69×
Delaware1,4740.69×
Wyoming1,2721.11×
Vermont1,0170.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scouts Guide to the Zombie Apocalypse audience
BrandAffinityCategory
28 Days Later60.9×Movies & TV
Autism Awareness19.03×Health
Call of Duty: Modern Warfare 242.98×Games
Diabetes mellitus awareness12.48×Health
Fear the Walking Dead32.16×Movies & TV
Superman3.83×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Resident Evil 225.5×Games
The Salvation Army19.5×Politics & Society
Batman4.29×Movies & TV
GameStopGames
Resident Evil 417.59×Games
Zombieland16.78×Movies & TV
Cyberpunk 207715.39×Games
Jason Statham8.45×Movies & TV
Rick and Morty5.78×Movies & TV
Toyota Supra11.56×Cars & Mobility
Pokémon Trading Card Game13.92×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scouts Guide to the Zombie Apocalypse audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.19
PatriotismCONSERVATISM2.14
ExtroversionTHRILL1.62
Early Adopter MentalityPOWER1.45
IndividualismJOY1.3
Social Media UsageJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Scouts Guide to the Zombie Apocalypse
CountryShare
United States28.4%
India10.9%
China6.2%

See Scouts Guide to the Zombie Apocalypse audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Scouts Guide to the Zombie Apocalypse have in United States?

Scouts Guide to the Zombie Apocalypse has an estimated audience of 770,312 people in United States, concentrated in California and Texas.

What is the gender split and age of Scouts Guide to the Zombie Apocalypse fans?

28.3% of Scouts Guide to the Zombie Apocalypse fans are female, 71.7% are male, with an average age of 44.0 years.

Which brands do Scouts Guide to the Zombie Apocalypse fans like most?

Scouts Guide to the Zombie Apocalypse fans show strongest brand affinity for 28 Days Later (60.9×), Autism Awareness (19.03×), and Call of Duty: Modern Warfare 2 (42.98×) over the country average.

Where do Scouts Guide to the Zombie Apocalypse fans live in United States?

Scouts Guide to the Zombie Apocalypse fans in United States are most concentrated in California (reach 90,439), Texas (reach 81,957), and Florida (reach 40,198). These three regions account for the largest share of the active audience.

What other brands do Scouts Guide to the Zombie Apocalypse fans also like?

Beyond Scouts Guide to the Zombie Apocalypse itself, the audience over-indexes on Autism Awareness (19.03×), Call of Duty: Modern Warfare 2 (42.98×), Diabetes mellitus awareness (12.48×), and Fear the Walking Dead (32.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scouts Guide to the Zombie Apocalypse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.