Rascasse Audience Intelligence

28 Days (film) Audience in United States

A data profile of the people who buy, follow and care about 28 Days (film) in United States — modelled from more than twelve digital signal sources. 28 Days (film) has an estimated audience of 411,347 people in United States.

#3622among Movie / TV Show / Series in United States#7548in Movies & TV

The average 28 Days (film) fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 28 Days Later, Requiem for a Dream, Resident Evil 4, with strongest over-indexing on 28 Days Later (181.09× the country average).

Demographically, the 28 Days (film) audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 28 Days (film) fan in United States is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for 28 Days Later.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 28 Days (film) profile in United States.

Audience size
411K
in United States
Gender
42.7%♀
57.3% male
Age
39.2
average years
Country rank
#40974
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 28 Days (film) viewers

42.7% are female, 57.3% are male, average age 39.2.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for 28 Days (film) audience in United States
MetricValue
Female42.7%
Male57.3%
Average age39.2
Estimated audience size411,347
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the 28 Days (film) audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3924%
40-4924%
50+16%
Fig. 04

Worldwide distribution

44.6%

of the worldwide 28 Days (film) audience comes from United States.

Worldwide audience distribution share by country for 28 Days (film)
CountryShare
United States44.6%
Canada9.6%
United Kingdom9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 28 Days (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

28 Days (film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~4K1.26×
02Alaska~2K1.24×
03Idaho~3K1.21×
04Oregon~8K1.20×
05Iowa~6K1.18×
06Arizona~10K1.17×
07Montana~2K1.17×
08Utah~6K1.16×
09West Virginia~3K1.11×
10Washington~10K1.10×
11Oklahoma~7K1.10×
12Kansas~5K1.09×
13Colorado~10K1.07×
14Minnesota~9K1.07×
15Maine~2K1.07×
16Kentucky~8K1.06×
17North Dakota~1K1.06×
18Arkansas~5K1.05×
19Nebraska~3K1.05×
20Vermont~1K1.04×
21Missouri~9K1.02×
22South Dakota~1K1.02×
23Alabama~8K1.01×
24New Hampshire~2K1.01×
25Ohio~20K1.00×
26Tennessee~10K1.00×
27Indiana~10K1.00×
28Wisconsin~9K1.00×
29California~60K0.99×
30Michigan~10K0.98×
31Illinois~20K0.97×
32Connecticut~5K0.96×
33Texas~50K0.94×
34Louisiana~7K0.94×
35Nevada~5K0.94×
36North Carolina~20K0.92×
37Rhode Island~2K0.92×
38Virginia~10K0.91×
39Pennsylvania~20K0.88×
40Massachusetts~10K0.88×
41Delaware~1K0.88×
42South Carolina~8K0.87×
43Mississippi~4K0.87×
44Maryland~8K0.83×
45Georgia~10K0.82×
46Hawaii~2K0.82×
47New York~30K0.81×
48Florida~30K0.80×
49New Jersey~10K0.77×
50Washington, District of Columbia~1K0.76×
Fig. 06

Affinity by region

Affinity by region — 28 Days (film), United States
0.76×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 28 Days (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 28 Days (film) audience
#·InterestCategoryAffinity×
0128 Days LaterMovies & TV181.09×
02Requiem for a DreamMovies & TV57.53×
03Call of Duty: Modern Warfare 2Games37.01×
04Resident Evil 4Games36.78×
05Gossip GirlMovies & TV20.36×
06Battlefield 4Games20.00×
07The Salvation ArmyPolitics & Society19.77×
08International educationBusiness & Career18.57×
09ZombielandMovies & TV18.07×
10John Wick 2Movies & TV15.90×
11Fear the Walking DeadMovies & TV15.87×
1224 (TV series)Movies & TV15.15×
13Desperate HousewivesMovies & TV12.81×
14Marvel Cinematic UniverseMovies & TV7.13×
15Guardians of the Galaxy (film)Movies & TV6.87×
16Action role-playing gameGames6.25×
17Rick and MortyMovies & TV5.62×
18GeneticsKids & Family5.16×
19GameStopGames3.76×
20SupermanMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 28 Days (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 28 Days (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.69×
Early Adopter MentalityPOWER1.46×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 28 Days (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.65×
CreativityOPEN0.73×
Quality AwarenessPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 28 Days (film) have in United States?

28 Days (film) has an estimated audience of 411,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 28 Days (film) viewers?

42.7% of 28 Days (film) fans are female, 57.3% are male, with an average age of 39.2 years.

03

Which brands do 28 Days (film) fans like most?

28 Days (film) fans show strongest brand affinity for 28 Days Later (181.09×), Requiem for a Dream (57.53×), and Resident Evil 4 (36.78×) over the country average.

04

Where do 28 Days (film) fans live in United States?

28 Days (film) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do 28 Days (film) fans also like?

Beyond 28 Days (film) itself, the audience over-indexes on Requiem for a Dream (57.53×), Resident Evil 4 (36.78×), Call of Duty: Modern Warfare 2 (37.01×), and Gossip Girl (20.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for 28 Days (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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