Rascasse Audience Intelligence

The Big C (TV series) Audience in United States

A data profile of the people who buy, follow and care about The Big C (TV series) in United States — modelled from more than twelve digital signal sources. The Big C (TV series) has an estimated audience of 1,693,161 people in United States.

#284among TV series in United States#1051among Movie / TV Show / Series in United States#2618in Movies & TV

The average The Big C (TV series) fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Californication (TV series), Big Little Lies (TV series), Jeremy Allen White, with strongest over-indexing on Californication (TV series) (265.1× the country average).

Demographically, the The Big C (TV series) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Big C (TV series) fan in United States is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Californication (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big C (TV series) profile in United States.

Audience size
1.7M
in United States
Gender
62.3%♀
37.7% male
Age
39.7
average years
Country rank
#16203
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big C (TV series) viewers

62.3% are female, 37.7% are male, average age 39.7.

Fig. 02

Gender split

62.3%
Female
37.7%
Male
Demographic split for The Big C (TV series) audience in United States
MetricValue
Female62.3%
Male37.7%
Average age39.7
Estimated audience size1,693,161
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the The Big C (TV series) audience in United States
Age bracketShare%
16-1926%
20-2915%
30-3913%
40-4917%
50+29%
Fig. 04

Worldwide distribution

33.7%

of the worldwide The Big C (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Big C (TV series)
CountryShare
United States33.7%
Canada8.1%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big C (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Big C (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~9K1.23×
02Maine~8K1.21×
03West Virginia~10K1.18×
04Connecticut~20K1.16×
05Iowa~20K1.15×
06Missouri~30K1.14×
07Wisconsin~30K1.14×
08Minnesota~30K1.12×
09Michigan~50K1.11×
10Kentucky~30K1.10×
11Kansas~20K1.10×
12Pennsylvania~70K1.09×
13Ohio~60K1.09×
14Indiana~40K1.09×
15Oklahoma~20K1.08×
16Arkansas~20K1.08×
17Rhode Island~6K1.08×
18Vermont~4K1.07×
19Illinois~70K1.06×
20South Carolina~30K1.05×
21Mississippi~20K1.04×
22Texas~200K1.03×
23Nebraska~10K1.03×
24Idaho~10K1.03×
25North Dakota~4K1.03×
26Massachusetts~40K1.02×
27Oregon~20K1.02×
28New Mexico~10K1.02×
29Montana~5K1.02×
30Delaware~5K1.01×
31Louisiana~20K1.00×
32Tennessee~40K0.99×
33South Dakota~4K0.99×
34North Carolina~50K0.98×
35Washington~40K0.97×
36New Jersey~50K0.96×
37Florida~100K0.93×
38California~200K0.91×
39Georgia~50K0.91×
40Virginia~40K0.90×
41Colorado~30K0.90×
42New York~90K0.89×
43Arizona~30K0.89×
44Maryland~30K0.88×
45Alabama~20K0.88×
46Alaska~3K0.86×
47Hawaii~7K0.83×
48Utah~10K0.81×
49Nevada~10K0.73×
50Washington, District of Columbia~3K0.58×
Fig. 06

Affinity by region

Affinity by region — The Big C (TV series), United States
0.58×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big C (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big C (TV series) audience
#·InterestCategoryAffinity×
01Californication (TV series)Movies & TV265.10×
02Big Little Lies (TV series)Movies & TV30.28×
03Jeremy Allen WhiteMovies & TV20.00×
04Emmy RossumMovies & TV20.00×
05Jessica ChastainMovies & TV20.00×
06Cameron MonaghanMovies & TV20.00×
07Gangs of New YorkMovies & TV20.00×
08Michelle MonaghanMovies & TV15.86×
09Lily AllenMusic & Radio15.73×
10Patricia ArquetteMovies & TV13.95×
11Elisabeth MossMovies & TV13.01×
12Kate BeckinsaleMovies & TV12.13×
13Robert RedfordMovies & TV10.75×
14The Devil Wears Prada (film)Movies & TV9.48×
15OzarksMovies & TV8.09×
16Obsessed (2009 film)Movies & TV7.80×
17Morena BaccarinMovies & TV7.66×
18Tom HanksMovies & TV7.38×
19Diane KeatonMovies & TV5.82×
20Donald TrumpPolitics & Society2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big C (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Big C (TV series) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.84×
TraditionCONSERVATISM1.66×
Career OrientationPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Big C (TV series) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
Luxury OrientationPREMIUM0.75×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Big C (TV series) have in United States?

The Big C (TV series) has an estimated audience of 1,693,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Big C (TV series) viewers?

62.3% of The Big C (TV series) fans are female, 37.7% are male, with an average age of 39.7 years.

03

Which brands do The Big C (TV series) fans like most?

The Big C (TV series) fans show strongest brand affinity for Californication (TV series) (265.1×), Big Little Lies (TV series) (30.28×), and Jeremy Allen White (20×) over the country average.

04

Where do The Big C (TV series) fans live in United States?

The Big C (TV series) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Big C (TV series) fans also like?

Beyond The Big C (TV series) itself, the audience over-indexes on Big Little Lies (TV series) (30.28×), Jeremy Allen White (20×), Robert Redford (10.75×), and Emmy Rossum (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Big C (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big C (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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