The Big C (TV series) Audience in United States

The Big C (TV series) logo

The Big C (TV series) has an estimated audience of 1,859,130 people in United States. 62.3% are female, 37.7% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Home equity, Grup Yorum, Historic site, Jingoism, Home staging.

The average The Big C (TV series) fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home equity, Grup Yorum, Historic site, with strongest over-indexing on Home equity (11.71× the country average). Demographically, the The Big C (TV series) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Big C (TV series) fans

Demographic split for The Big C (TV series) audience in United States
MetricValue
Female62.3%
Male37.7%
Average age39.7
Estimated audience size1,859,130

Audience persona

The typical The Big C (TV series) fan in United States is more female, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for The Big C (TV series) in United States
RegionReachAffinity
California207,2811.01×
Texas201,6971.26×
Florida113,6380.9×
New York98,4770.95×
Illinois69,0941.12×
Pennsylvania65,5861.05×
Ohio65,3281.14×
Georgia61,3231.07×
North Carolina59,9391.07×
Michigan54,9421.13×
New Jersey44,7320.95×
Virginia43,0130.95×
Tennessee40,2331.08×
Indiana38,9201.15×
Washington36,1560.97×
Missouri35,9911.2×
Massachusetts34,5180.94×
South Carolina29,8201.07×
Wisconsin29,5681.06×
Maryland28,2440.88×
Kentucky27,7691.19×
Louisiana27,0641.13×
Minnesota26,6171×
Colorado25,8570.88×
Arizona25,3720.67×
Oklahoma25,1831.22×
Alabama20,3680.78×
Oregon20,2280.95×
Connecticut19,9731.07×
Arkansas18,2591.19×
Mississippi17,8771.17×
Iowa16,8401.1×
Kansas16,6311.14×
Utah14,3890.86×
Nevada11,1290.62×
West Virginia10,6631.23×
New Mexico10,0731.08×
Nebraska9,9131.06×
Idaho9,2660.99×
Hawaii7,4710.93×
New Hampshire7,1230.97×
Maine6,6060.99×
Rhode Island5,7020.96×
Delaware4,7110.92×
Montana4,6830.91×
South Dakota4,3331.01×
North Dakota3,9251.03×
Washington, District of Columbia3,2280.58×
Vermont2,8160.86×
Alaska2,8030.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Big C (TV series) audience
BrandAffinityCategory
Home equity11.71×Home & Garden
Grup Yorum229.07×Music & Radio
Historic site5.82×Arts & Culture
Jingoism2.55×Politics & Society
Home staging4.26×Home & Garden
Gloria6.18×Music & Radio
Non-celiac gluten sensitivity7.31×Health
Google Photos1.58×Technology & Electronics
Kazuo Ishiguro10.69×Literature
Steampunk2.81×Fashion & Accessoires
Vocal harmony2.45×Music & Radio
Grinch2.1×Movies & TV
Pallet racking7.73×Home & Garden
headspace4.66×Health
Jarabacoa15.81×Travel & Leisure
Figure painting (hobby)2.61×Arts & Culture
Urban horticulture1.64×Home & Garden
Corona (band)2.57×Music & Radio
Casely2.49×Shopping
Stucco2.39×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Big C (TV series) audience
TraitClusterScore
Family OrientationCONSERVATISM1.57
TraditionCONSERVATISM1.4
Community OrientationOPEN1.37
TravellingTHRILL1.33
Career OrientationPOWER1.28
SpiritualityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for The Big C (TV series)
CountryShare
United States36.5%
Canada7.9%
United Kingdom7.2%

See The Big C (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Big C (TV series) have in United States?

The Big C (TV series) has an estimated audience of 1,859,130 people in United States, concentrated in California and Texas.

What is the gender split and age of The Big C (TV series) fans?

62.3% of The Big C (TV series) fans are female, 37.7% are male, with an average age of 39.7 years.

Which brands do The Big C (TV series) fans like most?

The Big C (TV series) fans show strongest brand affinity for Home equity (11.71×), Grup Yorum (229.07×), and Historic site (5.82×) over the country average.

Where do The Big C (TV series) fans live in United States?

The Big C (TV series) fans in United States are most concentrated in California (reach 207,281), Texas (reach 201,697), and Florida (reach 113,638). These three regions account for the largest share of the active audience.

What other brands do The Big C (TV series) fans also like?

Beyond The Big C (TV series) itself, the audience over-indexes on Grup Yorum (229.07×), Historic site (5.82×), Jingoism (2.55×), and Home staging (4.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big C (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.