Rascasse Audience Intelligence

Graham McTavish Audience in United States

A data profile of the people who buy, follow and care about Graham McTavish in United States — modelled from more than twelve digital signal sources. Graham McTavish has an estimated audience of 580,366 people in United States.

#2319among Actor Actress or TV Star in United States#7995among Person in United States#6235in Movies & TV

The average Graham McTavish fan in United States is 47.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Michael Gambon, Bonnie Wright, Caitriona Balfe, with strongest over-indexing on Michael Gambon (520.67× the country average).

Demographically, the Graham McTavish audience skews more female with an average age of 47.4, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graham McTavish fan in United States is more female, around 47.4 years old, with strong Patriotism tendencies and a notable affinity for Michael Gambon.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graham McTavish profile in United States.

Audience size
580K
in United States
Gender
85.2%♀
14.8% male
Age
47.4
average years
Country rank
#33476
Person in United States
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graham McTavish fans

85.2% are female, 14.8% are male, average age 47.4.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Graham McTavish audience in United States
MetricValue
Female85.2%
Male14.8%
Average age47.4
Estimated audience size580,366
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Graham McTavish audience in United States
Age bracketShare%
16-195%
20-2911%
30-3918%
40-4927%
50+39%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Graham McTavish audience comes from United States.

Worldwide audience distribution share by country for Graham McTavish
CountryShare
United States31.5%
Germany21.0%
United Kingdom11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graham McTavish audience in United States is strongest.

Fig. 05

Top regions by affinity

Graham McTavish fans by region: top regions in United States
#RegionReachAffinity×
01Maine~3K1.65×
02Alaska~2K1.54×
03Montana~2K1.47×
04Idaho~4K1.39×
05Kentucky~8K1.21×
06Utah~6K1.21×
07Oregon~7K1.20×
08New Hampshire~2K1.19×
09Oklahoma~7K1.17×
10Arkansas~5K1.15×
11West Virginia~3K1.15×
12Washington~10K1.09×
13Vermont~1K1.09×
14Tennessee~10K1.08×
15Colorado~9K1.06×
16Missouri~9K1.02×
17Kansas~4K1.02×
18New Mexico~3K1.00×
19Iowa~4K0.99×
20Rhode Island~2K0.99×
21South Carolina~8K0.98×
22Wisconsin~8K0.97×
23Alabama~7K0.97×
24Indiana~9K0.96×
25North Carolina~20K0.95×
26North Dakota~1K0.95×
27South Dakota~1K0.94×
28Ohio~10K0.93×
29Arizona~10K0.93×
30Connecticut~5K0.93×
31Minnesota~7K0.92×
32Pennsylvania~20K0.91×
33Michigan~10K0.91×
34Virginia~10K0.91×
35Mississippi~4K0.91×
36Nebraska~2K0.91×
37Louisiana~6K0.89×
38Florida~30K0.85×
39Georgia~10K0.84×
40Massachusetts~9K0.84×
41Delaware~1K0.83×
42Texas~40K0.82×
43Nevada~4K0.81×
44Maryland~7K0.79×
45Hawaii~2K0.77×
46Illinois~10K0.73×
47California~40K0.71×
48New York~20K0.70×
49New Jersey~9K0.68×
50Washington, District of Columbia~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Graham McTavish, United States
0.67×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graham McTavish audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graham McTavish audience
#·InterestCategoryAffinity×
01Bonnie WrightMovies & TV523.32×
02Michael GambonMovies & TV520.67×
03Robbie ColtraneMovies & TV222.91×
04Caitriona BalfeFashion & Accessoires190.33×
05Jason IsaacsMovies & TV153.19×
06Sam HeughanMovies & TV81.87×
07Kiki's Delivery ServiceMovies & TV77.75×
08Cobie SmuldersMovies & TV66.36×
09BeetlejuiceMovies & TV60.20×
10BambiMovies & TV57.60×
11DumboMovies & TV57.48×
12Paul RuddMovies & TV56.45×
13Chris Evans (actor)Movies & TV40.12×
14Ralph FiennesMovies & TV39.87×
15Stan LeeMovies & TV29.89×
16Tom FeltonMovies & TV29.51×
17Tessa ThompsonMovies & TV26.66×
18Spirited AwayMovies & TV24.78×
19Zoe SaldanaMovies & TV17.17×
20Elizabeth OlsenMovies & TV17.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graham McTavish audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graham McTavish audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.39×
TraditionCONSERVATISM1.61×
CreativityOPEN1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graham McTavish audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.63×
Quality AwarenessPREMIUM0.64×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graham McTavish have in United States?

Graham McTavish has an estimated audience of 580,366 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graham McTavish fans?

85.2% of Graham McTavish fans are female, 14.8% are male, with an average age of 47.4 years.

03

Which brands do Graham McTavish fans like most?

Graham McTavish fans show strongest brand affinity for Michael Gambon (520.67×), Bonnie Wright (523.32×), and Caitriona Balfe (190.33×) over the country average.

04

Where do Graham McTavish fans live in United States?

Graham McTavish fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Graham McTavish fans also like?

Beyond Graham McTavish itself, the audience over-indexes on Bonnie Wright (523.32×), Caitriona Balfe (190.33×), Beetlejuice (60.2×), and Robbie Coltrane (222.91×) compared to the United States average.

Appendix

Explore more audiences

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How to read this data

Audience size is the estimated number of people in United States who actively search for Graham McTavish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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