Graham McTavish Audience in Germany
A data profile of the people who buy, follow and care about Graham McTavish in Germany — modelled from more than twelve digital signal sources. Graham McTavish has an estimated audience of 387,161 people in Germany.
The average Graham McTavish fan in Germany is 50.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bagpipes, Biology, Musical instrument, with strongest over-indexing on Bagpipes (25.54× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Graham McTavish fan in Germany is more female, around 50.4 years old, with a notable affinity for Bagpipes.
At a glance
The key figures that characterise the Graham McTavish profile in Germany.
Search interest · 12-month trend
Demographics of Graham McTavish fans
88.4% are female, 11.6% are male, average age 50.4.
Gender split
| Metric | Value |
|---|---|
| Female | 88.4% |
| Male | 11.6% |
| Average age | 50.4 |
| Estimated audience size | 387,161 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 8% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 51% |
Worldwide distribution
of the worldwide Graham McTavish audience comes from Germany.
| Country | Share |
|---|---|
| United States | 31.5% |
| Germany | 21.0% |
| United Kingdom | 11.8% |
Geography
Where the Graham McTavish audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.23× | |
| 02 | Thüringen | ~10K | 1.15× | |
| 03 | Rheinland-Pfalz | ~20K | 1.12× | |
| 04 | Schleswig-Holstein | ~10K | 1.10× | |
| 05 | Mecklenburg-Vorpommern | ~8K | 1.09× | |
| 06 | Sachsen | ~20K | 1.06× | |
| 07 | Brandenburg | ~10K | 1.06× | |
| 08 | Saarland | ~5K | 1.03× | |
| 09 | Nordrhein-Westfalen | ~80K | 1.01× | |
| 10 | Niedersachsen | ~40K | 1.00× | |
| 11 | Bayern | ~50K | 0.90× | |
| 12 | Bremen | ~3K | 0.90× | |
| 13 | Hessen | ~30K | 0.89× | |
| 14 | Berlin | ~10K | 0.86× | |
| 15 | Baden-Württemberg | ~40K | 0.84× | |
| 16 | Hamburg | ~7K | 0.80× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Graham McTavish audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bagpipes | Music & Radio | 25.54× | ||
| 02 | Beekeeper | Food & Beverages | 4.51× | ||
| 03 | The Goldbergs (TV series) | Movies & TV | 3.45× | ||
| 04 | Kinoplex | Movies & TV | 3.45× | ||
| 05 | Biology | Health | 3.32× | ||
| 06 | Vue Cinemas | Movies & TV | 2.98× | ||
| 07 | Odeon Cinemas | Movies & TV | 2.92× | ||
| 08 | E! News | Movies & TV | 2.78× | ||
| 09 | Baby monitor | Kids & Family | 1.89× | ||
| 10 | Summer house | Travel & Leisure | 1.86× | ||
| 11 | Pacifier | Kids & Family | 1.81× | ||
| 12 | Snow White | Movies & TV | 1.76× | ||
| 13 | Costume | Fashion & Accessoires | 1.72× | ||
| 14 | Vacation rental | Travel & Leisure | 1.68× | ||
| 15 | Bernese Mountain Dog | Pets & Animals | 1.68× | ||
| 16 | Dried fruit | Food & Beverages | 1.65× | ||
| 17 | Musical instrument | Music & Radio | 1.64× | ||
| 18 | Nuremberg | Travel & Leisure | 1.64× | ||
| 19 | Arabian horse | Pets & Animals | 1.61× | ||
| 20 | Hygiene | Beauty & Wellness | 1.55× |
Frequently asked questions
How many fans does Graham McTavish have in Germany?
Graham McTavish has an estimated audience of 387,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graham McTavish fans?
88.4% of Graham McTavish fans are female, 11.6% are male, with an average age of 50.4 years.
Which brands do Graham McTavish fans like most?
Graham McTavish fans show strongest brand affinity for Bagpipes (25.54×), Biology (3.32×), and Musical instrument (1.64×) over the country average.
Where do Graham McTavish fans live in Germany?
Graham McTavish fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Graham McTavish fans also like?
Beyond Graham McTavish itself, the audience over-indexes on Biology (3.32×), Musical instrument (1.64×), Hygiene (1.55×), and Beekeeper (4.51×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Graham McTavish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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