Rascasse Audience Intelligence

Style Savvy: Trendsetters Audience in United States

A data profile of the people who buy, follow and care about Style Savvy: Trendsetters in United States — modelled from more than twelve digital signal sources. Style Savvy: Trendsetters has an estimated audience of 409,161 people in United States.

#353among Video game in United States#590among Video / Board Game in United States#924in Games

The average Style Savvy: Trendsetters fan in United States is 36.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include SeatGeek, DoTerra, Elle Macpherson, with strongest over-indexing on SeatGeek (33.05× the country average).

Demographically, the Style Savvy: Trendsetters audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Style Savvy: Trendsetters fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for SeatGeek.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Style Savvy: Trendsetters profile in United States.

Audience size
409K
in United States
Gender
54.3%♀
45.7% male
Age
36.4
average years
Country rank
#41089
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Style Savvy: Trendsetters fans

54.3% are female, 45.7% are male, average age 36.4.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Style Savvy: Trendsetters audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.4
Estimated audience size409,161
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Style Savvy: Trendsetters audience in United States
Age bracketShare%
16-1929%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

69.8%

of the worldwide Style Savvy: Trendsetters audience comes from United States.

Worldwide audience distribution share by country for Style Savvy: Trendsetters
CountryShare
United States69.8%
Canada9.7%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Style Savvy: Trendsetters audience in United States is strongest.

Fig. 05

Top regions by affinity

Style Savvy: Trendsetters fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~10K1.09×
02Alaska<1K1.09×
03Oregon~5K1.07×
04California~50K1.06×
05Maryland~7K1.06×
06Vermont<1K1.06×
07Washington~9K1.05×
08South Dakota<1K1.05×
09North Dakota<1K1.05×
10Oklahoma~5K1.04×
11Rhode Island~1K1.03×
12West Virginia~2K1.02×
13Montana~1K1.02×
14Michigan~10K1.01×
15Maine~1K1.01×
16Georgia~10K1.00×
17Indiana~7K1.00×
18Hawaii~2K1.00×
19Delaware~1K1.00×
20Texas~30K0.99×
21Alabama~6K0.99×
22Nevada~4K0.99×
23Mississippi~3K0.99×
24Arkansas~3K0.99×
25New Hampshire~2K0.99×
26Florida~30K0.98×
27North Carolina~10K0.98×
28Louisiana~5K0.98×
29Kentucky~5K0.98×
30Kansas~3K0.98×
31New Mexico~2K0.98×
32Tennessee~8K0.97×
33Idaho~2K0.97×
34Washington, District of Columbia~1K0.97×
35Missouri~6K0.96×
36South Carolina~6K0.96×
37Connecticut~4K0.96×
38Iowa~3K0.96×
39Nebraska~2K0.96×
40New York~20K0.95×
41New Jersey~10K0.95×
42Arizona~8K0.95×
43Pennsylvania~10K0.94×
44Massachusetts~8K0.94×
45Wisconsin~6K0.94×
46Utah~3K0.94×
47Ohio~10K0.92×
48Minnesota~5K0.92×
49Illinois~10K0.88×
50Colorado~6K0.88×
Fig. 06

Affinity by region

Affinity by region — Style Savvy: Trendsetters, United States
0.88×1.00×1.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Style Savvy: Trendsetters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Style Savvy: Trendsetters audience
#·InterestCategoryAffinity×
01SeatGeekSports33.05×
02DoTerraBeauty & Wellness31.02×
03Elle MacphersonFashion & Accessoires29.60×
04Kipling (brand)Fashion & Accessoires26.53×
05A History of ViolenceMovies & TV20.00×
06Ronnie WoodMusic & Radio20.00×
07Al Nassr FCSports9.98×
08Web serverTechnology & Electronics7.49×
09Emmy RossumMovies & TV7.06×
10Zoom!Business & Career6.08×
11SolitaireGames5.14×
12QVCMovies & TV3.71×
13Robert RedfordMovies & TV3.32×
14Weather forecastingHome & Garden3.29×
15FedExBusiness & Career3.22×
16Renewable energyBusiness & Career2.80×
17Planet FitnessSports2.53×
18Mortgage loansBusiness & Career2.07×
19PinterestInternet & Social Media1.86×
20AirbnbTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Style Savvy: Trendsetters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Style Savvy: Trendsetters audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Family OrientationCONSERVATISM1.54×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Style Savvy: Trendsetters audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
ExtroversionTHRILL0.92×
Design AffinityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Style Savvy: Trendsetters have in United States?

Style Savvy: Trendsetters has an estimated audience of 409,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Style Savvy: Trendsetters fans?

54.3% of Style Savvy: Trendsetters fans are female, 45.7% are male, with an average age of 36.4 years.

03

Which brands do Style Savvy: Trendsetters fans like most?

Style Savvy: Trendsetters fans show strongest brand affinity for SeatGeek (33.05×), DoTerra (31.02×), and Elle Macpherson (29.6×) over the country average.

04

Where do Style Savvy: Trendsetters fans live in United States?

Style Savvy: Trendsetters fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Style Savvy: Trendsetters fans also like?

Beyond Style Savvy: Trendsetters itself, the audience over-indexes on DoTerra (31.02×), Elle Macpherson (29.6×), Web server (7.49×), and Zoom! (6.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Style Savvy: Trendsetters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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