Style Savvy: Trendsetters Audience in United States

Style Savvy: Trendsetters logo

Style Savvy: Trendsetters has an estimated audience of 409,172 people in United States. 54.3% are female, 45.7% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Fairy godmother, Governor of Michigan, Vocal harmony, Goop.

The average Style Savvy: Trendsetters fan in United States is 36.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Fairy godmother, Governor of Michigan, with strongest over-indexing on Historic site (9× the country average). Demographically, the Style Savvy: Trendsetters audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Style Savvy: Trendsetters fans

Demographic split for Style Savvy: Trendsetters audience in United States
MetricValue
Female54.3%
Male45.7%
Average age36.4
Estimated audience size409,172

Audience persona

The typical Style Savvy: Trendsetters fan in United States is balanced, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Style Savvy: Trendsetters in United States
RegionReachAffinity
California50,6051.12×
Texas34,8550.99×
Florida30,3541.1×
New York23,0641.01×
Pennsylvania13,0050.94×
North Carolina12,3061×
Ohio12,2560.97×
Georgia12,0010.95×
Illinois11,4640.84×
Virginia10,7041.07×
Michigan10,5600.99×
New Jersey9,8790.95×
Washington9,6841.18×
Maryland8,4081.2×
Massachusetts8,1161.01×
Tennessee8,0480.98×
Indiana7,4511×
Arizona6,8750.82×
South Carolina5,8210.95×
Oregon5,5141.18×
Missouri5,4930.83×
Alabama5,4300.95×
Louisiana5,1860.98×
Minnesota4,5560.78×
Kentucky4,4880.87×
Wisconsin4,1810.68×
Nevada4,1411.05×
Oklahoma4,0540.89×
Connecticut3,9760.97×
Kansas3,2241×
Colorado3,0730.48×
Mississippi3,0620.91×
Arkansas2,8500.85×
Utah2,6460.72×
Iowa2,2170.66×
West Virginia2,0461.07×
New Hampshire1,6861.05×
New Mexico1,6420.8×
Hawaii1,5930.91×
Idaho1,5560.76×
Maine1,5311.04×
Alaska1,4411.65×
Nebraska1,3600.66×
South Dakota1,3441.42×
Rhode Island1,3411.03×
North Dakota1,3081.56×
Montana1,2571.11×
Wyoming1,1681.93×
Vermont1,1301.57×
Delaware1,1150.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Style Savvy: Trendsetters audience
BrandAffinityCategory
Historic site9×Arts & Culture
Fairy godmother13.34×Literature
Governor of Michigan12.6×Politics & Society
Vocal harmony7.64×Music & Radio
Goop9.01×Internet & Social Media
Nationality3.27×Politics & Society
Grinch6.15×Movies & TV
No Escape (1994 film)16.69×Movies & TV
Hardik Pandya19.16×Sports
Mathcore9.84×Music & Radio
Elsword20×Games
Hipster11.62×Politics & Society
Home equity2.27×Home & Garden
Harlow13.22×Travel & Leisure
Cherish (group)11.79×Music & Radio
Guitarist (magazine)11.59×Music & Radio
Alaska1.71×Travel & Leisure
Hibachi7.69×Food & Beverages
TV Fanatic10.03×Movies & TV
Hamden, Connecticut17.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Style Savvy: Trendsetters audience
TraitClusterScore
PatriotismCONSERVATISM1.5
Risk AppetiteTHRILL1.31
MindfulnessBALANCE1.3
IndulgenceJOY1.28
SpiritualityBALANCE1.23
Luxury OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Style Savvy: Trendsetters
CountryShare
United States70.6%
Canada9.8%
Brazil6.1%

See Style Savvy: Trendsetters audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Style Savvy: Trendsetters have in United States?

Style Savvy: Trendsetters has an estimated audience of 409,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Style Savvy: Trendsetters fans?

54.3% of Style Savvy: Trendsetters fans are female, 45.7% are male, with an average age of 36.4 years.

Which brands do Style Savvy: Trendsetters fans like most?

Style Savvy: Trendsetters fans show strongest brand affinity for Historic site (9×), Fairy godmother (13.34×), and Governor of Michigan (12.6×) over the country average.

Where do Style Savvy: Trendsetters fans live in United States?

Style Savvy: Trendsetters fans in United States are most concentrated in California (reach 50,605), Texas (reach 34,855), and Florida (reach 30,354). These three regions account for the largest share of the active audience.

What other brands do Style Savvy: Trendsetters fans also like?

Beyond Style Savvy: Trendsetters itself, the audience over-indexes on Fairy godmother (13.34×), Governor of Michigan (12.6×), Vocal harmony (7.64×), and Goop (9.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Style Savvy: Trendsetters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.