Deadmau5 Audience in United States

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Deadmau5 has an estimated audience of 699,058 people in United States. 42.6% are female, 57.4% are male, average age 30.2. Top regions: California, Texas, Florida. Top brand affinities: Home construction, Vickie Guerrero, Building envelope, Dog breed, Grinch.

The average Deadmau5 fan in United States is 30.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home construction, Vickie Guerrero, Building envelope, with strongest over-indexing on Home construction (19.44× the country average). Demographically, the Deadmau5 audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: DJ

Demographics of Deadmau5 fans

Demographic split for Deadmau5 audience in United States
MetricValue
Female42.6%
Male57.4%
Average age30.2
Estimated audience size699,058

Audience persona

The typical Deadmau5 fan in United States is more male, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Deadmau5 in United States
RegionReachAffinity
California125,3871.63×
Texas74,4091.24×
Florida46,7870.99×
New York39,8601.02×
Illinois29,5491.27×
Colorado27,6832.51×
Pennsylvania20,0130.85×
Washington17,3291.24×
Ohio16,9450.79×
Arizona16,9081.18×
Michigan16,2660.89×
Tennessee16,1001.15×
Virginia16,0000.94×
Georgia15,6700.73×
New Jersey15,5160.87×
North Carolina15,4950.74×
Massachusetts14,2011.03×
Nevada12,5621.86×
Wisconsin10,8961.04×
Indiana10,8480.85×
Maryland10,3020.86×
Utah10,2451.64×
Missouri9,8940.88×
Arkansas9,5271.65×
Minnesota9,2980.93×
Oregon8,9291.11×
Oklahoma7,3690.95×
Kansas7,3171.33×
Connecticut6,9140.99×
South Carolina6,6730.63×
Kentucky6,6300.76×
Louisiana6,2080.69×
Alabama6,1570.63×
New Mexico4,5131.29×
Iowa4,1240.72×
Idaho3,5921.02×
Mississippi2,8700.5×
Nebraska2,8530.81×
West Virginia2,5340.78×
New Hampshire2,5250.92×
Hawaii2,3500.78×
Washington, District of Columbia2,2921.09×
Maine2,1750.87×
Montana1,9280.99×
Rhode Island1,6130.72×
Wyoming1,2021.16×
Alaska1,1650.78×
South Dakota1,1340.7×
Delaware1,1260.58×
Vermont1,0330.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deadmau5 audience
BrandAffinityCategory
Home construction19.44×Home & Garden
Vickie Guerrero87.84×Business & Career
Building envelope28.51×Home & Garden
Dog breed3.23×Pets & Animals
Grinch10.79×Movies & TV
Goop14.29×Internet & Social Media
Vocal harmony9.2×Music & Radio
No Escape (1994 film)21.55×Movies & TV
Hibachi13.28×Food & Beverages
Violet Chachki34.93×Movies & TV
Governor of Michigan11.38×Politics & Society
Gift registry19.61×Kids & Family
Salman Khan11.95×Movies & TV
Wok9.58×Food & Beverages
Google Home9.17×Technology & Electronics
3D printing3.34×Technology & Electronics
Product design2.56×Business & Career
Worcester County, Massachusetts18.61×Travel & Leisure
Minnesota2.02×Travel & Leisure
Hipster10.83×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deadmau5 audience
TraitClusterScore
Risk AppetiteTHRILL2.26
Early Adopter MentalityPOWER2.1
Luxury OrientationPREMIUM1.84
ExtroversionTHRILL1.52
Urban LifestyleOPEN1.46
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Deadmau5
CountryShare
United States41.0%
Canada8.8%
United Kingdom6.1%

See Deadmau5 audiences in other countries

More DJ audiences in United States

Frequently asked questions

How many fans does Deadmau5 have in United States?

Deadmau5 has an estimated audience of 699,058 people in United States, concentrated in California and Texas.

What is the gender split and age of Deadmau5 fans?

42.6% of Deadmau5 fans are female, 57.4% are male, with an average age of 30.2 years.

Which brands do Deadmau5 fans like most?

Deadmau5 fans show strongest brand affinity for Home construction (19.44×), Vickie Guerrero (87.84×), and Building envelope (28.51×) over the country average.

Where do Deadmau5 fans live in United States?

Deadmau5 fans in United States are most concentrated in California (reach 125,387), Texas (reach 74,409), and Florida (reach 46,787). These three regions account for the largest share of the active audience.

What other brands do Deadmau5 fans also like?

Beyond Deadmau5 itself, the audience over-indexes on Vickie Guerrero (87.84×), Building envelope (28.51×), Dog breed (3.23×), and Grinch (10.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deadmau5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.