Rascasse Audience Intelligence

Deadmau5 Audience in United States

A data profile of the people who buy, follow and care about Deadmau5 in United States — modelled from more than twelve digital signal sources. Deadmau5 has an estimated audience of 649,663 people in United States.

#34among DJ in United States#7392among Person in United States#4283in Music & Radio

The average Deadmau5 fan in United States is 30.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avicii, Disclosure (band), Daft Punk, with strongest over-indexing on Avicii (33.31× the country average).

Demographically, the Deadmau5 audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Deadmau5 fan in United States is more male, around 30.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Avicii.

Category: Music & Radio · Type: Person · Subtype: DJ

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deadmau5 profile in United States.

Audience size
650K
in United States
Gender
42.6%♀
57.4% male
Age
30.2
average years
Country rank
#31294
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deadmau5 fans

42.6% are female, 57.4% are male, average age 30.2.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for Deadmau5 audience in United States
MetricValue
Female42.6%
Male57.4%
Average age30.2
Estimated audience size649,663
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Deadmau5 audience in United States
Age bracketShare%
16-1938%
20-2932%
30-3916%
40-499%
50+6%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Deadmau5 audience comes from United States.

Worldwide audience distribution share by country for Deadmau5
CountryShare
United States39.8%
Canada9.2%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deadmau5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Deadmau5 fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K2.44×
02Nevada~10K2.10×
03Alaska~3K1.77×
04California~100K1.45×
05Utah~9K1.45×
06New Mexico~4K1.18×
07Washington~20K1.16×
08Washington, District of Columbia~2K1.13×
09Arizona~20K1.12×
10Texas~60K1.05×
11Illinois~20K1.05×
12Oregon~8K1.04×
13Connecticut~7K1.04×
14Vermont~1K1.03×
15Idaho~4K1.00×
16New Hampshire~3K1.00×
17Montana~2K1.00×
18New York~40K0.98×
19Virginia~20K0.97×
20Maine~2K0.97×
21Florida~40K0.95×
22Massachusetts~10K0.92×
23Minnesota~9K0.92×
24Oklahoma~7K0.92×
25Rhode Island~2K0.92×
26Nebraska~3K0.90×
27Michigan~20K0.89×
28New Jersey~20K0.89×
29Wisconsin~9K0.89×
30Kansas~5K0.89×
31Hawaii~3K0.89×
32Pennsylvania~20K0.88×
33Indiana~10K0.88×
34West Virginia~3K0.87×
35South Dakota~1K0.87×
36North Dakota~1K0.87×
37Maryland~10K0.86×
38Missouri~10K0.86×
39Kentucky~8K0.86×
40Ohio~20K0.84×
41Tennessee~10K0.84×
42Louisiana~7K0.82×
43Arkansas~5K0.82×
44North Carolina~20K0.80×
45Delaware~2K0.80×
46Iowa~5K0.79×
47Mississippi~4K0.78×
48South Carolina~8K0.73×
49Alabama~7K0.71×
50Georgia~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Deadmau5, United States
0.70×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deadmau5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deadmau5 audience
#·InterestCategoryAffinity×
01Timmy TrumpetMusic & Radio48.23×
02Disclosure (band)Music & Radio43.02×
03AfrojackMusic & Radio34.97×
04AviciiMusic & Radio33.31×
05Enter the DragonMovies & TV30.44×
06Daft PunkMusic & Radio29.30×
07Zedd (musician)Music & Radio26.49×
08Steve AokiMusic & Radio26.25×
09SkrillexMusic & Radio24.94×
10Major LazerMusic & Radio22.12×
11Jesse WilliamsMovies & TV21.19×
12Martin GarrixMusic & Radio19.53×
13TiëstoMusic & Radio16.74×
14DiploMusic & Radio15.55×
15GorillazMusic & Radio13.36×
16RÜFÜSMusic & Radio12.46×
17Resident AdvisorMusic & Radio11.60×
18CanvaTechnology & Electronics6.13×
19Electronic dance musicMusic & Radio3.79×
20Planet FitnessSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deadmau5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deadmau5 audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.83×
Urban LifestyleOPEN1.37×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deadmau5 audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.54×
CreativityOPEN0.65×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deadmau5 have in United States?

Deadmau5 has an estimated audience of 649,663 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Deadmau5 fans?

42.6% of Deadmau5 fans are female, 57.4% are male, with an average age of 30.2 years.

03

Which brands do Deadmau5 fans like most?

Deadmau5 fans show strongest brand affinity for Avicii (33.31×), Disclosure (band) (43.02×), and Daft Punk (29.3×) over the country average.

04

Where do Deadmau5 fans live in United States?

Deadmau5 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Deadmau5 fans also like?

Beyond Deadmau5 itself, the audience over-indexes on Disclosure (band) (43.02×), Daft Punk (29.3×), Skrillex (24.94×), and Jesse Williams (21.19×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Deadmau5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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