Rascasse Audience Intelligence

Orange Is the New Black Audience in Germany

Name: Orange Is the New Black — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Orange Is the New Black in Germany — modelled from more than twelve digital signal sources. Orange Is the New Black has an estimated audience of 485,827 people in Germany.

#220among TV series in Germany #641among Movie / TV Show / Series in Germany #1890in Movies & TV

The average Orange Is the New Black fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Laura Prepon, Regina Spektor, Dolby Digital Plus, with strongest over-indexing on Laura Prepon (65× the country average).

Demographically, the Orange Is the New Black audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Orange Is the New Black fan in Germany is more female, around 32.3 years old, with strong Pet Ownership tendencies and a notable affinity for Laura Prepon.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange Is the New Black profile in Germany.

Audience size

486K

in Germany

Gender

59.0%♀

41.0% male

Age

32.3

average years

Country rank

#12029

Movie / TV Show / Series in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Orange Is the New Black viewers

59.0% are female, 41.0% are male, average age 32.3.

Fig. 02

Gender split

59.0%

Female

41.0%

Male

Demographic split for Orange Is the New Black audience in Germany
Metric	Value
Female	59.0%
Male	41.0%
Average age	32.3
Estimated audience size	485,827

Fig. 03

Age distribution

Age distribution of the Orange Is the New Black audience in Germany
Age bracket	Share	%
16-19		37%
20-29		22%
30-39		19%
40-49		14%
50+		8%

Fig. 04

Worldwide distribution

4.7%

of the worldwide Orange Is the New Black audience comes from Germany.

Worldwide audience distribution share by country for Orange Is the New Black
Country	Share
United States	35.1%
Brazil	6.9%
United Kingdom	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange Is the New Black audience in Germany is strongest.

Fig. 05

Top regions by affinity

Orange Is the New Black fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen-Anhalt	~10K	1.07×
02	Nordrhein-Westfalen	~100K	1.06×
03	Niedersachsen	~50K	1.06×
04	Berlin	~20K	1.05×
05	Saarland	~6K	1.05×
06	Bremen	~4K	1.04×
07	Rheinland-Pfalz	~30K	1.02×
08	Schleswig-Holstein	~20K	1.02×
09	Mecklenburg-Vorpommern	~10K	1.02×
10	Sachsen	~20K	0.98×
11	Brandenburg	~10K	0.98×
12	Hessen	~40K	0.96×
13	Thüringen	~10K	0.96×
14	Hamburg	~10K	0.94×
15	Bayern	~70K	0.90×
16	Baden-Württemberg	~60K	0.88×

Affinity by region — Orange Is the New Black, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange Is the New Black audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange Is the New Black audience
#	Interest	Category	×
01	Regina Spektor	Music & Radio	104.21×
02	Dolby Digital Plus	Technology & Electronics	98.42×
03	Laura Prepon	Movies & TV	65.00×
04	Natasha Lyonne	Movies & TV	21.29×
05	Orphan Black	Movies & TV	20.08×
06	Anne with an E	Movies & TV	10.68×
07	Fargo (film)	Movies & TV	9.78×
08	Shameless (U.S. TV series)	Movies & TV	8.00×
09	Stars	Music & Radio	7.99×
10	Damian Hardung	Movies & TV	6.04×
11	Christian Ulmen	Movies & TV	3.46×
12	Collien Ulmen-Fernandes	Movies & TV	3.07×
13	Superman	Movies & TV	3.03×
14	Team sport	Sports	2.48×
15	Reddit	Internet & Social Media	2.36×
16	Education	Business & Career	2.07×
17	Shopping	Shopping	2.05×
18	Harry Potter	Movies & TV	2.05×
19	Fitness and wellness	Sports	2.04×
20	Business	Business & Career	2.01×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange Is the New Black audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Orange Is the New Black audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	1.35×
Travelling	THRILL	1.25×
Social Media Usage	JOY	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Orange Is the New Black audience · Rather not
Trait	Cluster	Score
Quality Awareness	PREMIUM	0.74×
Need for Security	CONSERVATISM	0.82×
Career Orientation	POWER	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Orange Is the New Black have in Germany?

Orange Is the New Black has an estimated audience of 485,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Orange Is the New Black viewers?

59.0% of Orange Is the New Black fans are female, 41.0% are male, with an average age of 32.3 years.

Which brands do Orange Is the New Black fans like most?

Orange Is the New Black fans show strongest brand affinity for Laura Prepon (65×), Regina Spektor (104.21×), and Dolby Digital Plus (98.42×) over the country average.

Where do Orange Is the New Black fans live in Germany?

Orange Is the New Black fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Orange Is the New Black fans also like?

Beyond Orange Is the New Black itself, the audience over-indexes on Regina Spektor (104.21×), Dolby Digital Plus (98.42×), Shopping (2.05×), and Natasha Lyonne (21.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Orange Is the New Black audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Orange Is the New Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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