Orange Is the New Black Audience in Germany
Orange Is the New Black has an estimated audience of 493,774 people in Germany. 59.0% are female, 41.0% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Laura Prepon, Regina Spektor, Dolby Digital Plus, Shopping, Natasha Lyonne.
The average Orange Is the New Black fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Laura Prepon, Regina Spektor, Dolby Digital Plus, with strongest over-indexing on Laura Prepon (65× the country average). Demographically, the Orange Is the New Black audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Orange Is the New Black fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 32.3 |
| Estimated audience size | 493,774 |
Audience persona
The typical Orange Is the New Black fan in Germany is more female, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Laura Prepon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 118,263 | 1.09× |
| Bayern | 73,364 | 0.92× |
| Baden-Württemberg | 60,748 | 0.9× |
| Niedersachsen | 51,868 | 1.08× |
| Hessen | 37,397 | 0.99× |
| Rheinland-Pfalz | 25,431 | 1.03× |
| Berlin | 23,826 | 1.08× |
| Sachsen | 23,754 | 0.98× |
| Schleswig-Holstein | 18,274 | 1.03× |
| Brandenburg | 14,740 | 0.96× |
| Sachsen-Anhalt | 13,516 | 1.06× |
| Thüringen | 11,752 | 0.93× |
| Hamburg | 10,567 | 0.95× |
| Mecklenburg-Vorpommern | 9,384 | 1× |
| Saarland | 6,099 | 1.01× |
| Bremen | 4,155 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Prepon | 65× | Movies & TV |
| Regina Spektor | 104.21× | Music & Radio |
| Dolby Digital Plus | 98.42× | Technology & Electronics |
| Shopping | 2.05× | Shopping |
| Natasha Lyonne | 21.29× | Movies & TV |
| Harry Potter | 2.05× | Movies & TV |
| Business | 2.01× | Business & Career |
| Fitness and wellness | 2.04× | Sports |
| Superman | 3.03× | Movies & TV |
| Shameless (U.S. TV series) | 8× | Movies & TV |
| Damian Hardung | 6.04× | Movies & TV |
| Orphan Black | 20.08× | Movies & TV |
| Fargo (film) | 9.78× | Movies & TV |
| Christian Ulmen | 3.46× | Movies & TV |
| Education | 2.07× | Business & Career |
| Stars | 7.99× | Music & Radio |
| 2.36× | Internet & Social Media | |
| Collien Ulmen-Fernandes | 3.07× | Movies & TV |
| Team sport | 2.48× | Sports |
| Munich | 1.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.37 |
| Extroversion | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Creativity | OPEN | 1.26 |
| Family Orientation | CONSERVATISM | 1.26 |
| Indulgence | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| Brazil | 6.8% |
| United Kingdom | 6.3% |
See Orange Is the New Black audiences in other countries
- Orange Is the New Black — United States
- Orange Is the New Black — United Kingdom
- Orange Is the New Black — France
- Orange Is the New Black — Italy
- Orange Is the New Black — Spain
- Orange Is the New Black — Brazil
- Orange Is the New Black — Japan
- Orange Is the New Black — South Korea
- Orange Is the New Black — India
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Orange Is the New Black have in Germany?
Orange Is the New Black has an estimated audience of 493,774 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orange Is the New Black fans?
59.0% of Orange Is the New Black fans are female, 41.0% are male, with an average age of 32.3 years.
Which brands do Orange Is the New Black fans like most?
Orange Is the New Black fans show strongest brand affinity for Laura Prepon (65×), Regina Spektor (104.21×), and Dolby Digital Plus (98.42×) over the country average.
Where do Orange Is the New Black fans live in Germany?
Orange Is the New Black fans in Germany are most concentrated in Nordrhein-Westfalen (reach 118,263), Bayern (reach 73,364), and Baden-Württemberg (reach 60,748). These three regions account for the largest share of the active audience.
What other brands do Orange Is the New Black fans also like?
Beyond Orange Is the New Black itself, the audience over-indexes on Regina Spektor (104.21×), Dolby Digital Plus (98.42×), Shopping (2.05×), and Natasha Lyonne (21.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orange Is the New Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.