Designated Survivor Audience in Germany
Designated Survivor has an estimated audience of 488,696 people in Germany. 51.4% are female, 48.6% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Mustard seed, Personalised Gifts, Theocracy, Kuopio.
The average Designated Survivor fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Mustard seed, Personalised Gifts, with strongest over-indexing on Loincloth (30.74× the country average). Demographically, the Designated Survivor audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Designated Survivor fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 37.9 |
| Estimated audience size | 488,696 |
Audience persona
The typical Designated Survivor fan in Germany is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 127,796 | 1.2× |
| Bayern | 78,518 | 1× |
| Baden-Württemberg | 66,295 | 0.99× |
| Niedersachsen | 53,662 | 1.13× |
| Hessen | 40,426 | 1.09× |
| Rheinland-Pfalz | 27,470 | 1.12× |
| Berlin | 21,743 | 1× |
| Schleswig-Holstein | 20,356 | 1.16× |
| Sachsen | 20,101 | 0.84× |
| Brandenburg | 14,346 | 0.95× |
| Sachsen-Anhalt | 11,121 | 0.88× |
| Thüringen | 10,814 | 0.87× |
| Hamburg | 10,791 | 0.98× |
| Mecklenburg-Vorpommern | 8,107 | 0.87× |
| Saarland | 5,894 | 0.98× |
| Bremen | 4,004 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 30.74× | Fashion & Accessoires |
| Mustard seed | 36.59× | Food & Beverages |
| Personalised Gifts | 6.28× | Home & Garden |
| Theocracy | 31.25× | Music & Radio |
| Kuopio | 37.98× | Travel & Leisure |
| Tifo | 17.69× | Sports |
| Pai gow | 54.5× | Games |
| The Nice Guys | 12.49× | Movies & TV |
| Kalidou Koulibaly | 41.07× | Sports |
| This Is England | 24.12× | Movies & TV |
| WonderJeans | 22.57× | Fashion & Accessoires |
| Isola 2000 | 27.75× | Travel & Leisure |
| Chromebook | 8.7× | Technology & Electronics |
| Israel | 2.54× | Travel & Leisure |
| Zagreb | 4.93× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Suhr Guitars | 17.01× | Music & Radio |
| Calella | 40.42× | Travel & Leisure |
| KLIX (AM) | 2.86× | Music & Radio |
| Hypnagogia | 20.93× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.53 |
| Community Orientation | OPEN | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
| Indulgence | JOY | 1.24 |
| Convenience Orientation | PREMIUM | 1.19 |
| Individualism | JOY | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| Germany | 10.3% |
| United Kingdom | 9.8% |
See Designated Survivor audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Designated Survivor have in Germany?
Designated Survivor has an estimated audience of 488,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Designated Survivor fans?
51.4% of Designated Survivor fans are female, 48.6% are male, with an average age of 37.9 years.
Which brands do Designated Survivor fans like most?
Designated Survivor fans show strongest brand affinity for Loincloth (30.74×), Mustard seed (36.59×), and Personalised Gifts (6.28×) over the country average.
Where do Designated Survivor fans live in Germany?
Designated Survivor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,796), Bayern (reach 78,518), and Baden-Württemberg (reach 66,295). These three regions account for the largest share of the active audience.
What other brands do Designated Survivor fans also like?
Beyond Designated Survivor itself, the audience over-indexes on Mustard seed (36.59×), Personalised Gifts (6.28×), Theocracy (31.25×), and Kuopio (37.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Designated Survivor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.