Rascasse Audience Intelligence

Hannibal (film) Audience in Germany

A data profile of the people who buy, follow and care about Hannibal (film) in Germany — modelled from more than twelve digital signal sources. Hannibal (film) has an estimated audience of 506,006 people in Germany.

The average Hannibal (film) fan in Germany is 40.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include From Dusk till Dawn, Hannibal (TV series), The Man in the High Castle, with strongest over-indexing on From Dusk till Dawn (221.84× the country average).

Demographically, the Hannibal (film) audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hannibal (film) fan in Germany is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for From Dusk till Dawn.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannibal (film) profile in Germany.

Audience size
506K
in Germany
Gender
43.5%
56.5% male
Age
40.3
average years
Country rank
#11623
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hannibal (film) viewers

43.5% are female, 56.5% are male, average age 40.3.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Hannibal (film) audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age40.3
Estimated audience size506,006
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Hannibal (film) audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3921%
40-4934%
50+14%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Hannibal (film) audience comes from Germany.

Worldwide audience distribution share by country for Hannibal (film)
CountryShare
United States16.4%
Brazil11.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannibal (film) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hannibal (film) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.22×
02Berlin~30K1.20×
03Nordrhein-Westfalen~100K1.08×
04Bayern~90K1.03×
05Thüringen~10K1.03×
06Sachsen~30K1.01×
07Baden-Württemberg~70K1.00×
08Hamburg~10K0.98×
09Bremen~5K0.98×
10Rheinland-Pfalz~30K0.97×
11Sachsen-Anhalt~10K0.97×
12Niedersachsen~50K0.94×
13Saarland~6K0.94×
14Mecklenburg-Vorpommern~9K0.90×
15Brandenburg~10K0.89×
16Schleswig-Holstein~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Hannibal (film), Germany
0.88×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannibal (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannibal (film) audience
#·InterestCategoryAffinity×
01From Dusk till DawnMovies & TV221.84×
02Hannibal (TV series)Movies & TV126.18×
03The Man in the High CastleMovies & TV63.99×
04The Da Vinci CodeMovies & TV49.73×
05Ray DonovanMovies & TV41.54×
06The Last KingdomMovies & TV33.93×
07American History XMovies & TV33.36×
08The Sixth SenseMovies & TV30.40×
09Kill BillMovies & TV30.11×
10Kung Fu PandaMovies & TV27.59×
11Twin PeaksMovies & TV22.48×
12BeetlejuiceMovies & TV20.00×
13Alexander SkarsgårdMovies & TV20.00×
14Fargo (film)Movies & TV20.00×
15Yvonne StrahovskiMovies & TV20.00×
16Daniel CraigMovies & TV19.76×
17The MentalistMovies & TV18.43×
18Inglourious BasterdsMovies & TV14.21×
19Sons of AnarchyMovies & TV12.78×
20Gal GadotFashion & Accessoires12.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannibal (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Hannibal (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Early Adopter MentalityPOWER1.55×
ExtroversionTHRILL1.48×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Hannibal (film) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.55×
Sports ActivityPOWER0.65×
DIY MentalityTHRILL0.68×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Hannibal (film) have in Germany?

Hannibal (film) has an estimated audience of 506,006 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hannibal (film) viewers?

43.5% of Hannibal (film) fans are female, 56.5% are male, with an average age of 40.3 years.

03

Which brands do Hannibal (film) fans like most?

Hannibal (film) fans show strongest brand affinity for From Dusk till Dawn (221.84×), Hannibal (TV series) (126.18×), and The Man in the High Castle (63.99×) over the country average.

04

Where do Hannibal (film) fans live in Germany?

Hannibal (film) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hannibal (film) fans also like?

Beyond Hannibal (film) itself, the audience over-indexes on Hannibal (TV series) (126.18×), The Man in the High Castle (63.99×), Beetlejuice (20×), and Daniel Craig (19.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hannibal (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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