Hannibal (film) Audience in United States

Hannibal (film) has an estimated audience of 1,297,166 people in United States. 56.8% are female, 43.2% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Hannibal (TV series), Scooby-Doo, Twin Peaks, Google Maps, Beetlejuice.

The average Hannibal (film) fan in United States is 26.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hannibal (TV series), Scooby-Doo, Twin Peaks, with strongest over-indexing on Hannibal (TV series) (35.29× the country average). Demographically, the Hannibal (film) audience skews more female with an average age of 26.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hannibal (film) fans

Demographic split for Hannibal (film) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age26.0
Estimated audience size1,297,166

Audience persona

The typical Hannibal (film) fan in United States is more female, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Hannibal (TV series).

Top regions in United States

Top regions ranked by reach for Hannibal (film) in United States
RegionReachAffinity
California158,6051.11×
Texas127,6381.14×
Florida85,0020.97×
New York76,3501.05×
Illinois48,0781.11×
Pennsylvania42,5700.97×
Georgia40,5671.02×
North Carolina39,9181.02×
Ohio38,3850.96×
Missouri37,3421.79×
Michigan33,7040.99×
Virginia32,9831.04×
Arizona31,9461.21×
Washington31,1501.2×
New Jersey30,8150.93×
South Carolina30,5161.56×
Tennessee26,4611.02×
Massachusetts25,8431.01×
Indiana23,3150.98×
Maryland21,0740.94×
Colorado20,8221.02×
Alabama18,4831.02×
Minnesota18,2770.98×
Wisconsin17,6850.91×
Oregon16,9271.14×
Kentucky16,6411.02×
Oklahoma15,8331.1×
Louisiana14,7160.88×
Nevada12,3740.99×
Utah11,9851.03×
Connecticut11,4750.88×
Arkansas10,5650.99×
Iowa10,5580.99×
Kansas10,1741×
Mississippi8,7020.81×
New Mexico6,6451.02×
Idaho6,3140.97×
West Virginia5,9550.99×
Nebraska5,6880.87×
Maine4,3510.94×
Hawaii4,3190.77×
New Hampshire4,3130.84×
Rhode Island3,4820.84×
Montana3,4100.95×
Washington, District of Columbia3,4030.87×
Alaska3,1841.15×
Delaware2,8840.81×
South Dakota2,3770.79×
North Dakota2,2470.84×
Vermont1,9210.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hannibal (film) audience
BrandAffinityCategory
Hannibal (TV series)35.29×Movies & TV
Scooby-Doo5.87×Movies & TV
Twin Peaks8.98×Movies & TV
Google Maps3.95×Internet & Social Media
Beetlejuice4.66×Movies & TV
Capital One3.74×Business & Career
Livemusic4.66×Music & Radio
Autism Awareness8.14×Health
Anime and manga fandom5.21×Literature
Diabetes mellitus awareness5.42×Health
Indeed.com3.3×Business & Career
malwarebytes20×Technology & Electronics
Skyfall27.68×Movies & TV
Superman2.13×Movies & TV
24 (TV series)15.13×Movies & TV
Graphic novel8.02×Literature
Bruce Willis5.39×Movies & TV
Singer-songwriter2.8×Music & Radio
Planet Fitness2.72×Sports
Superhero fiction7.83×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hannibal (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.16
TraditionCONSERVATISM1.71
Community OrientationOPEN1.35
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.34
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Hannibal (film)
CountryShare
United States17.0%
Brazil11.7%
Germany7.0%

See Hannibal (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hannibal (film) have in United States?

Hannibal (film) has an estimated audience of 1,297,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Hannibal (film) fans?

56.8% of Hannibal (film) fans are female, 43.2% are male, with an average age of 26.0 years.

Which brands do Hannibal (film) fans like most?

Hannibal (film) fans show strongest brand affinity for Hannibal (TV series) (35.29×), Scooby-Doo (5.87×), and Twin Peaks (8.98×) over the country average.

Where do Hannibal (film) fans live in United States?

Hannibal (film) fans in United States are most concentrated in California (reach 158,605), Texas (reach 127,638), and Florida (reach 85,002). These three regions account for the largest share of the active audience.

What other brands do Hannibal (film) fans also like?

Beyond Hannibal (film) itself, the audience over-indexes on Scooby-Doo (5.87×), Twin Peaks (8.98×), Google Maps (3.95×), and Beetlejuice (4.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.