Rascasse Audience Intelligence

Hannibal (film) Audience in United States

A data profile of the people who buy, follow and care about Hannibal (film) in United States — modelled from more than twelve digital signal sources. Hannibal (film) has an estimated audience of 1,241,527 people in United States.

#1449among Movie / TV Show / Series in United States#3519in Movies & TV

The average Hannibal (film) fan in United States is 26.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hannibal (TV series), International education, Megamind, with strongest over-indexing on Hannibal (TV series) (40.69× the country average).

Demographically, the Hannibal (film) audience skews more female with an average age of 26.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hannibal (film) fan in United States is more female, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Hannibal (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hannibal (film) profile in United States.

Audience size
1.2M
in United States
Gender
56.8%♀
43.2% male
Age
26.0
average years
Country rank
#20362
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hannibal (film) viewers

56.8% are female, 43.2% are male, average age 26.0.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Hannibal (film) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age26.0
Estimated audience size1,241,527
Fig. 03

Age distribution

Ø 26.0
average years
Age distribution of the Hannibal (film) audience in United States
Age bracketShare%
16-1968%
20-2912%
30-398%
40-496%
50+6%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Hannibal (film) audience comes from United States.

Worldwide audience distribution share by country for Hannibal (film)
CountryShare
United States16.4%
Brazil11.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hannibal (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Hannibal (film) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~50K2.32×
02South Carolina~30K1.51×
03Alaska~3K1.24×
04Arizona~30K1.18×
05Washington~30K1.13×
06Oregon~20K1.12×
07Texas~100K1.08×
08Illinois~50K1.08×
09Oklahoma~20K1.08×
10California~200K1.06×
11Alabama~20K1.05×
12West Virginia~6K1.05×
13New Mexico~7K1.03×
14Virginia~30K1.02×
15Utah~10K1.02×
16New York~70K1.01×
17Kentucky~20K1.01×
18Iowa~10K1.01×
19Arkansas~10K1.00×
20Kansas~10K1.00×
21North Carolina~40K0.99×
22Tennessee~30K0.99×
23Idaho~6K0.99×
24Georgia~40K0.98×
25Massachusetts~20K0.97×
26Minnesota~20K0.97×
27Montana~3K0.97×
28Colorado~20K0.96×
29Nevada~10K0.96×
30Michigan~30K0.95×
31Indiana~20K0.95×
32Pennsylvania~40K0.94×
33Ohio~40K0.94×
34Maine~4K0.94×
35Florida~80K0.93×
36Maryland~20K0.93×
37Wisconsin~20K0.91×
38Nebraska~6K0.90×
39North Dakota~2K0.90×
40Vermont~2K0.90×
41New Jersey~30K0.88×
42Louisiana~10K0.88×
43New Hampshire~5K0.88×
44Rhode Island~4K0.88×
45Connecticut~10K0.87×
46Washington, District of Columbia~3K0.87×
47Mississippi~9K0.85×
48South Dakota~3K0.85×
49Delaware~3K0.83×
50Hawaii~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Hannibal (film), United States
0.79×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hannibal (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hannibal (film) audience
#·InterestCategoryAffinity×
01Hannibal (TV series)Movies & TV40.69×
02Drain cleanerHome & Garden37.77×
03SkyfallMovies & TV22.26×
04International educationBusiness & Career20.00×
05malwarebytesTechnology & Electronics20.00×
06Political thrillerMovies & TV18.14×
07MegamindMovies & TV17.70×
0824 (TV series)Movies & TV17.70×
09Meet the RobinsonsMovies & TV16.62×
10Graphic novelLiterature11.13×
11ZootopiaMovies & TV9.06×
12Superhero fictionLiterature8.07×
13Stephen KingLiterature7.62×
14MonstersMovies & TV7.58×
15Psychological thrillerLiterature6.61×
16Rotten TomatoesMovies & TV5.67×
17New York PostNews3.96×
18Anime and manga fandomLiterature3.60×
19Horror moviesMovies & TV2.81×
20SubwayFood & Beverages2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hannibal (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hannibal (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.91×
TraditionCONSERVATISM1.86×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hannibal (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Design AffinityPREMIUM0.70×
DIY MentalityTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hannibal (film) have in United States?

Hannibal (film) has an estimated audience of 1,241,527 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hannibal (film) viewers?

56.8% of Hannibal (film) fans are female, 43.2% are male, with an average age of 26.0 years.

03

Which brands do Hannibal (film) fans like most?

Hannibal (film) fans show strongest brand affinity for Hannibal (TV series) (40.69×), International education (20×), and Megamind (17.7×) over the country average.

04

Where do Hannibal (film) fans live in United States?

Hannibal (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Hannibal (film) fans also like?

Beyond Hannibal (film) itself, the audience over-indexes on International education (20×), Megamind (17.7×), Graphic novel (11.13×), and 24 (TV series) (17.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hannibal (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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