Hannibal (film) Audience in United States

Hannibal (film) logo

Hannibal (film) has an estimated audience of 1,297,166 people in United States. 56.8% are female, 43.2% are male, average age 26.0. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Urban Outfitters, Grinch, Combat sport, Goop.

The average Hannibal (film) fan in United States is 26.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Urban Outfitters, Grinch, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Hannibal (film) audience skews more female with an average age of 26.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Hannibal (film) fans

Demographic split for Hannibal (film) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age26.0
Estimated audience size1,297,166

Audience persona

The typical Hannibal (film) fan in United States is more female, around 26.0 years old, with strong Patriotism tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Hannibal (film) in United States
RegionReachAffinity
California158,6051.11×
Texas127,6381.14×
Florida85,0020.97×
New York76,3501.05×
Illinois48,0781.11×
Pennsylvania42,5700.97×
Georgia40,5671.02×
North Carolina39,9181.02×
Ohio38,3850.96×
Missouri37,3421.79×
Michigan33,7040.99×
Virginia32,9831.04×
Arizona31,9461.21×
Washington31,1501.2×
New Jersey30,8150.93×
South Carolina30,5161.56×
Tennessee26,4611.02×
Massachusetts25,8431.01×
Indiana23,3150.98×
Maryland21,0740.94×
Colorado20,8221.02×
Alabama18,4831.02×
Minnesota18,2770.98×
Wisconsin17,6850.91×
Oregon16,9271.14×
Kentucky16,6411.02×
Oklahoma15,8331.1×
Louisiana14,7160.88×
Nevada12,3740.99×
Utah11,9851.03×
Connecticut11,4750.88×
Arkansas10,5650.99×
Iowa10,5580.99×
Kansas10,1741×
Mississippi8,7020.81×
New Mexico6,6451.02×
Idaho6,3140.97×
West Virginia5,9550.99×
Nebraska5,6880.87×
Maine4,3510.94×
Hawaii4,3190.77×
New Hampshire4,3130.84×
Rhode Island3,4820.84×
Montana3,4100.95×
Washington, District of Columbia3,4030.87×
Alaska3,1841.15×
Delaware2,8840.81×
South Dakota2,3770.79×
North Dakota2,2470.84×
Vermont1,9210.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hannibal (film) audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Urban Outfitters2.74×Shopping
Grinch5.08×Movies & TV
Combat sport1.66×Sports
Goop5.44×Internet & Social Media
Product design1.94×Business & Career
Vocal harmony4.17×Music & Radio
Grammarly3.9×Business & Career
Jezebel (film)5.57×Movies & TV
Google Photos1.84×Technology & Electronics
Wok4.8×Food & Beverages
Jesse Plemons2.47×Movies & TV
Bank account1.7×Business & Career
Nebraska Cornhuskers football2.44×Sports
Grace Slick5.43×Music & Radio
Home staging3.25×Home & Garden
UK garage3.33×Music & Radio
Electrolyte2.85×Health
Google Home3.87×Technology & Electronics
Glossier3.08×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hannibal (film) audience
TraitClusterScore
PatriotismCONSERVATISM2.16
TraditionCONSERVATISM1.71
Community OrientationOPEN1.35
ExtroversionTHRILL1.35
LGBTQ+ IdentityOPEN1.34
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Hannibal (film)
CountryShare
United States17.0%
Brazil11.7%
Germany7.0%

See Hannibal (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Hannibal (film) have in United States?

Hannibal (film) has an estimated audience of 1,297,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Hannibal (film) fans?

56.8% of Hannibal (film) fans are female, 43.2% are male, with an average age of 26.0 years.

Which brands do Hannibal (film) fans like most?

Hannibal (film) fans show strongest brand affinity for Queens College, City University of New York (20×), Urban Outfitters (2.74×), and Grinch (5.08×) over the country average.

Where do Hannibal (film) fans live in United States?

Hannibal (film) fans in United States are most concentrated in California (reach 158,605), Texas (reach 127,638), and Florida (reach 85,002). These three regions account for the largest share of the active audience.

What other brands do Hannibal (film) fans also like?

Beyond Hannibal (film) itself, the audience over-indexes on Urban Outfitters (2.74×), Grinch (5.08×), Combat sport (1.66×), and Goop (5.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hannibal (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.