Rascasse Audience Intelligence

Dakar Audience in United States

A data profile of the people who buy, follow and care about Dakar in United States — modelled from more than twelve digital signal sources. Dakar has an estimated audience of 441,975 people in United States.

#497among City in United States#4257among POI in United States#3206in Travel & Leisure

The average Dakar fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Eva Mendes, Google Drive, Detroit Lions, with strongest over-indexing on Eva Mendes (31.88× the country average).

Demographically, the Dakar audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dakar fan in United States is more male, around 33.5 years old, with strong Need for Security tendencies and a notable affinity for Eva Mendes.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dakar profile in United States.

Audience size
442K
in United States
Gender
37.3%♀
62.7% male
Age
33.5
average years
Country rank
#39319
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dakar fans

37.3% are female, 62.7% are male, average age 33.5.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Dakar audience in United States
MetricValue
Female37.3%
Male62.7%
Average age33.5
Estimated audience size441,975
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Dakar audience in United States
Age bracketShare%
16-1933%
20-2924%
30-3918%
40-4914%
50+10%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Dakar audience comes from United States.

Worldwide audience distribution share by country for Dakar
CountryShare
France11.0%
Democratic Republic of the Congo9.6%
Senegal8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dakar audience in United States is strongest.

Fig. 05

Top regions by affinity

Dakar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K3.52×
02Louisiana~20K2.90×
03New York~40K1.57×
04Virginia~10K1.38×
05Massachusetts~10K1.35×
06Maryland~10K1.29×
07Washington~10K1.20×
08Vermont<1K1.17×
09Rhode Island~2K1.14×
10Connecticut~5K1.12×
11Colorado~8K1.11×
12Maine~2K1.09×
13Oregon~5K1.08×
14Georgia~10K1.02×
15New Jersey~10K1.01×
16Illinois~10K1.00×
17California~50K0.99×
18New Hampshire~2K0.99×
19Alaska<1K0.99×
20Minnesota~6K0.97×
21Florida~30K0.96×
22Utah~4K0.96×
23Arizona~9K0.95×
24Montana~1K0.93×
25Hawaii~2K0.89×
26Pennsylvania~10K0.88×
27North Carolina~10K0.88×
28Delaware~1K0.86×
29Ohio~10K0.85×
30Wisconsin~6K0.85×
31Texas~30K0.84×
32North Dakota<1K0.84×
33Michigan~10K0.83×
34South Carolina~5K0.82×
35Alabama~5K0.82×
36Idaho~2K0.82×
37Kansas~3K0.79×
38Kentucky~4K0.78×
39Tennessee~7K0.77×
40Missouri~5K0.77×
41New Mexico~2K0.77×
42South Dakota<1K0.77×
43Nevada~3K0.75×
44Indiana~6K0.74×
45Iowa~3K0.74×
46Nebraska~2K0.72×
47Mississippi~3K0.71×
48West Virginia~1K0.71×
49Oklahoma~3K0.69×
50Arkansas~2K0.66×
Fig. 06

Affinity by region

Affinity by region — Dakar, United States
0.66×1.00×3.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dakar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dakar audience
#·InterestCategoryAffinity×
01Les ÉchosNews123.28×
02Red Heart YarnsHome & Garden58.21×
03Corpse BrideMovies & TV39.47×
04Romelu LukakuSports37.71×
05Part Time JobsBusiness & Career35.88×
06Eva MendesMovies & TV31.88×
07Ubuntu (operating system)Technology & Electronics29.91×
08Trading PlacesMovies & TV20.76×
09Dakar RallySports16.99×
10NairobiTravel & Leisure16.97×
11Bobber (motorcycle)Cars & Mobility12.74×
12GhanaTravel & Leisure11.08×
13JohannesburgTravel & Leisure10.26×
14Detroit LionsSports9.56×
15NigeriaTravel & Leisure7.29×
16Google DriveTechnology & Electronics7.09×
17KeratinBeauty & Wellness3.95×
18Planet FitnessSports2.78×
19NBA FinalsSports2.58×
20WalgreensShopping2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dakar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dakar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.67×
Risk AppetiteTHRILL1.61×
PatriotismCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dakar audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.60×
DIY MentalityTHRILL0.66×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dakar have in United States?

Dakar has an estimated audience of 441,975 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dakar fans?

37.3% of Dakar fans are female, 62.7% are male, with an average age of 33.5 years.

03

Which brands do Dakar fans like most?

Dakar fans show strongest brand affinity for Eva Mendes (31.88×), Google Drive (7.09×), and Detroit Lions (9.56×) over the country average.

04

Where do Dakar fans live in United States?

Dakar fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Dakar fans also like?

Beyond Dakar itself, the audience over-indexes on Google Drive (7.09×), Detroit Lions (9.56×), Ubuntu (operating system) (29.91×), and Corpse Bride (39.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Dakar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dakar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →