Dakar Audience in United States
Dakar has an estimated audience of 441,975 people in United States. 37.3% are female, 62.7% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: La Opinión, Laneige, Superior Hiking Trail, Hog Hunting, Mülheim.
The average Dakar fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include La Opinión, Laneige, Superior Hiking Trail, with strongest over-indexing on La Opinión (11.4× the country average). Demographically, the Dakar audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dakar fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 33.5 |
| Estimated audience size | 441,975 |
Audience persona
The typical Dakar fan in United States is more male, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for La Opinión.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,219 | 1.05× |
| New York | 42,380 | 1.72× |
| Texas | 32,690 | 0.86× |
| Florida | 30,900 | 1.03× |
| Louisiana | 16,414 | 2.88× |
| Virginia | 15,284 | 1.42× |
| Illinois | 15,282 | 1.04× |
| Georgia | 14,506 | 1.07× |
| Pennsylvania | 13,438 | 0.9× |
| Massachusetts | 12,522 | 1.44× |
| North Carolina | 12,047 | 0.91× |
| Ohio | 11,837 | 0.87× |
| New Jersey | 11,654 | 1.04× |
| Washington | 11,045 | 1.25× |
| Maryland | 10,205 | 1.34× |
| Arizona | 9,651 | 1.07× |
| Michigan | 9,535 | 0.83× |
| Colorado | 7,952 | 1.14× |
| Tennessee | 6,639 | 0.75× |
| Minnesota | 5,820 | 0.92× |
| Indiana | 5,781 | 0.72× |
| Oregon | 5,518 | 1.09× |
| Wisconsin | 5,483 | 0.82× |
| Missouri | 5,277 | 0.74× |
| Alabama | 5,225 | 0.85× |
| South Carolina | 5,129 | 0.77× |
| Connecticut | 5,034 | 1.14× |
| Washington, District of Columbia | 4,939 | 3.72× |
| Kentucky | 3,977 | 0.72× |
| Utah | 3,809 | 0.96× |
| Nevada | 3,168 | 0.74× |
| Oklahoma | 3,031 | 0.62× |
| Kansas | 2,613 | 0.75× |
| Iowa | 2,413 | 0.66× |
| Mississippi | 2,087 | 0.57× |
| Arkansas | 1,937 | 0.53× |
| New Hampshire | 1,674 | 0.96× |
| Maine | 1,670 | 1.05× |
| Idaho | 1,607 | 0.72× |
| Rhode Island | 1,596 | 1.13× |
| Hawaii | 1,595 | 0.84× |
| New Mexico | 1,562 | 0.7× |
| Nebraska | 1,349 | 0.61× |
| West Virginia | 1,071 | 0.52× |
| Montana | 1,066 | 0.87× |
| Delaware | 934 | 0.77× |
| Alaska | 907 | 0.96× |
| Vermont | 865 | 1.12× |
| North Dakota | 609 | 0.67× |
| South Dakota | 559 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| La Opinión | 11.4× | News |
| Laneige | 7.55× | Beauty & Wellness |
| Superior Hiking Trail | 18.3× | Travel & Leisure |
| Hog Hunting | 3.63× | Sports |
| Mülheim | 35.62× | Travel & Leisure |
| UK garage | 4.73× | Music & Radio |
| Nationality | 1.79× | Politics & Society |
| Yona | 34.28× | Literature |
| La Provence | 17.34× | News |
| JDSU | 2.33× | Business & Career |
| Endless Space | 14.74× | Games |
| Brian Grazer | 16.39× | Movies & TV |
| Nebraska Cornhuskers football | 2.01× | Sports |
| Consequence (rapper) | 3.47× | Music & Radio |
| Stamp collecting | 2.52× | Home & Garden |
| Tierra Cali | 3.98× | Travel & Leisure |
| Jesse Plemons | 1.79× | Movies & TV |
| Gilt.com | 4.07× | Shopping |
| Women's empowerment | 2.06× | Politics & Society |
| Noodle (Gorillaz) | 1.71× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.03 |
| Luxury Orientation | PREMIUM | 1.98 |
| Need for Security | CONSERVATISM | 1.55 |
| Risk Appetite | THRILL | 1.54 |
| Design Affinity | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 11.0% |
| Democratic Republic of the Congo | 9.7% |
| Senegal | 8.3% |
See Dakar audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Dakar have in United States?
Dakar has an estimated audience of 441,975 people in United States, concentrated in California and New York.
What is the gender split and age of Dakar fans?
37.3% of Dakar fans are female, 62.7% are male, with an average age of 33.5 years.
Which brands do Dakar fans like most?
Dakar fans show strongest brand affinity for La Opinión (11.4×), Laneige (7.55×), and Superior Hiking Trail (18.3×) over the country average.
Where do Dakar fans live in United States?
Dakar fans in United States are most concentrated in California (reach 51,219), New York (reach 42,380), and Texas (reach 32,690). These three regions account for the largest share of the active audience.
What other brands do Dakar fans also like?
Beyond Dakar itself, the audience over-indexes on Laneige (7.55×), Superior Hiking Trail (18.3×), Hog Hunting (3.63×), and Mülheim (35.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dakar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.