Dakar Audience in United States

Dakar has an estimated audience of 441,975 people in United States. 37.3% are female, 62.7% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Detroit Lions, Google Drive, Ubuntu (operating system), Red Heart Yarns, Les Échos.

The average Dakar fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Detroit Lions, Google Drive, Ubuntu (operating system), with strongest over-indexing on Detroit Lions (16.39× the country average). Demographically, the Dakar audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Dakar fans

Demographic split for Dakar audience in United States
MetricValue
Female37.3%
Male62.7%
Average age33.5
Estimated audience size441,975

Audience persona

The typical Dakar fan in United States is more male, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for Detroit Lions.

Top regions in United States

Top regions ranked by reach for Dakar in United States
RegionReachAffinity
California51,2191.05×
New York42,3801.72×
Texas32,6900.86×
Florida30,9001.03×
Louisiana16,4142.88×
Virginia15,2841.42×
Illinois15,2821.04×
Georgia14,5061.07×
Pennsylvania13,4380.9×
Massachusetts12,5221.44×
North Carolina12,0470.91×
Ohio11,8370.87×
New Jersey11,6541.04×
Washington11,0451.25×
Maryland10,2051.34×
Arizona9,6511.07×
Michigan9,5350.83×
Colorado7,9521.14×
Tennessee6,6390.75×
Minnesota5,8200.92×
Indiana5,7810.72×
Oregon5,5181.09×
Wisconsin5,4830.82×
Missouri5,2770.74×
Alabama5,2250.85×
South Carolina5,1290.77×
Connecticut5,0341.14×
Washington, District of Columbia4,9393.72×
Kentucky3,9770.72×
Utah3,8090.96×
Nevada3,1680.74×
Oklahoma3,0310.62×
Kansas2,6130.75×
Iowa2,4130.66×
Mississippi2,0870.57×
Arkansas1,9370.53×
New Hampshire1,6740.96×
Maine1,6701.05×
Idaho1,6070.72×
Rhode Island1,5961.13×
Hawaii1,5950.84×
New Mexico1,5620.7×
Nebraska1,3490.61×
West Virginia1,0710.52×
Montana1,0660.87×
Delaware9340.77×
Alaska9070.96×
Vermont8651.12×
North Dakota6090.67×
South Dakota5590.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dakar audience
BrandAffinityCategory
Detroit Lions16.39×Sports
Google Drive6.73×Technology & Electronics
Ubuntu (operating system)35.62×Technology & Electronics
Red Heart Yarns69.81×Home & Garden
Les Échos160.67×News
Eva Mendes15.52×Movies & TV
Manchester United F.C.6.99×Sports
Dakar Rally21.16×Sports
New York Knicks6.86×Sports
Nigeria6.47×Travel & Leisure
Ghana11.4×Travel & Leisure
Streetwear3.71×Fashion & Accessoires
Bobber (motorcycle)16.84×Cars & Mobility
Chicago Bulls4.39×Sports
Los Angeles Clippers6.43×Sports
AutoZone2.58×Cars & Mobility
Matthew Stafford8.79×Sports
Corpse Bride24.17×Movies & TV
Atlanta Falcons5.62×Sports
Lace wig3.44×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dakar audience
TraitClusterScore
SustainabilityBALANCE2.03
Luxury OrientationPREMIUM1.98
Need for SecurityCONSERVATISM1.55
Risk AppetiteTHRILL1.54
Design AffinityPREMIUM1.53
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Dakar
CountryShare
France11.0%
Democratic Republic of the Congo9.7%
Senegal8.3%

See Dakar audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Dakar have in United States?

Dakar has an estimated audience of 441,975 people in United States, concentrated in California and New York.

What is the gender split and age of Dakar fans?

37.3% of Dakar fans are female, 62.7% are male, with an average age of 33.5 years.

Which brands do Dakar fans like most?

Dakar fans show strongest brand affinity for Detroit Lions (16.39×), Google Drive (6.73×), and Ubuntu (operating system) (35.62×) over the country average.

Where do Dakar fans live in United States?

Dakar fans in United States are most concentrated in California (reach 51,219), New York (reach 42,380), and Texas (reach 32,690). These three regions account for the largest share of the active audience.

What other brands do Dakar fans also like?

Beyond Dakar itself, the audience over-indexes on Google Drive (6.73×), Ubuntu (operating system) (35.62×), Red Heart Yarns (69.81×), and Les Échos (160.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dakar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.